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Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate.
Jennifer Carlsson
May 1, 20222 min read


DIP IS BETTER! - How Dip Founder Kate Assaraf Created a Sustainable Premium Hair Care Brand
There's no cooler solid hair care brand than Dip! We talk to founder Kate Assaraf about how she created Dip!
Jennifer Carlsson
Mar 24, 20223 min read


15 Trending Makeup Brands Showing Steady Growth
I wanted to look at what makeup brands have been showing consistent growth over the past year.
Jennifer Carlsson
Mar 6, 20222 min read


15 Trending Skincare Brands Showing Steady Growth
I wanted to look at what skincare brands have been showing consistent growth over the past year. Here are 15 Trending Skincare Brands.
Jennifer Carlsson
Feb 26, 20222 min read


Review: Watermelon Glow Sleeping Mask from Glow Recipe
Watermelon Glow Sleeping Mask from Glow Recipe! Discover its fresh watermelon scent and bouncy gel-like texture for hydrated, glowing skin.
Jennifer Carlsson
Feb 19, 20222 min read


Review: Moisturising Gel Cream from Byoma
Looking for a budget-friendly moisturizer? Read our review of the Moisturising Gel Cream from Byoma. Find out if it's worth a try!
Jennifer Carlsson
Feb 8, 20222 min read


How to build a Beauty Brand: what is a brand?
This is the first part in a series of blog posts that will attempt to help you with how to build a beauty brand.
Jennifer Carlsson
Feb 6, 20223 min read


Top 10 Cutest Cruelty Free Skincare Brands 2022
We all love skincare products that spark joy and look super cute in our homes.
Jennifer Carlsson
Feb 3, 20224 min read


These Big Corporations Own Over 500 Beauty Brands
These big corporations own over 500 Beauty Brands. Find out what brands are owned by what parent companies in this blog post!
Jennifer Carlsson
Jan 26, 20224 min read


5 common ways beauty brands are greenwashing
Greenwashing is not going to cut it and I hope more brands start to cut the bullshit in 2022.
Jennifer Carlsson
Jan 26, 20224 min read


10 Cruelty Free Toners with Pretty Packaging
Looking for a good toner from a cruelty free brand? We got you. Here are a range of different cruelty free toners to check out.
Jennifer Carlsson
Dec 24, 20211 min read


10 Fun Australian Indie Skincare Brands
There's a lot of really cool and fun beauty brands from Australia so I wanted to share some of my favorite Australian skincare brands!
Jennifer Carlsson
Dec 17, 20211 min read


10 Cruelty Free Zero Waste Shampoo Bars
Solid Shampoo Bars are Eco-Friendly and there are a ton of different options for different hair types, fragrance preferences and budgets!
Jennifer Carlsson
Dec 10, 20211 min read


10 Cute Indonesian Beauty Brands
Here are 10 cute and cool skincare brands from Indonesia to check out!
Jennifer Carlsson
Dec 2, 20211 min read


Cosmetics Packaging Colors and Communication
Have you thought about what information beauty brands are communicating with the colors of their packaging?
Jennifer Carlsson
Nov 29, 20213 min read


10 Cruelty Free and Vegan Vitamin C Serums
Here are 10 Cruelty Free and Vegan Vitamin C serums from independently owned brands to check out!
Jennifer Carlsson
Nov 25, 20211 min read
MINTOIRO BLOG
Jennifer Carlsson
Founder of Mintoiro
Jennifer Carlsson is a Stockholm-based beauty industry researcher, strategist, and designer. She publishes data-driven trend forecasts, brand archetype studies, and market reports grounded in Mintoiro’s proprietary Beauty Intelligence Database and Brand Trend Index.
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