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Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022


Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate. The top trending skincare list has a total of 770 brands currently. To get the growth rate I just divided followers gained in the past month by how many followers they had before. I decided to only include brands that offer facial skincare products, the full trending skincare list includes bodycare and sunscreen also. To avoid including any brands potentially buying followers I choose to exclude brands that in the same period lost more than 1 percentage point engagement.



Juju & Co

1. Juju & Co

2013

Indonesia

Cruelty Free


Top Skincare Rank: 409

Instagram Followers: 14 K

Mothly Growthrate: 17.65%




Harletté

2. Harletté

2019

Indonesia

Cruelty Free | Vegan

Founded by Valencia Nathania


Top Skincare Rank: 169

Instagram Followers: 209 K

Mothly Growthrate: 16.27%



Hero Cosmetics

3. Hero Cosmetics

2017

United States

Cruelty Free | Vegan

Founded by Ju Rhyu


Top Skincare Rank: 71

Instagram Followers: 98 K

Mothly Growthrate: 6.23%



Versed

4. Versed

2018

United States

Cruelty Free | Vegan

Founded by Katherine Power


Top Skincare Rank: 24

Instagram Followers: 348 K

Mothly Growthrate: 5.16%




iNNBEAUTY Project

5. iNNBEAUTY Project

2019

United States

Cruelty Free | Vegan

Founded by Alisa Metzger and Jen Shane


Top Skincare Rank: 158

Instagram Followers: 66 K

Mothly Growthrate: 3.13%



Alleyoop

6. Alleyoop

2013

United States

Cruelty Free | Vegan

Founded by Leila Kashani


Top Skincare Rank: 235

Instagram Followers: 62 K

Mothly Growthrate: 2.91%