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Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022


Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate. The top trending skincare list has a total of 770 brands currently. To get the growth rate I just divided followers gained in the past month by how many followers they had before. I decided to only include brands that offer facial skincare products, the full trending skincare list includes bodycare and sunscreen also. To avoid including any brands potentially buying followers I choose to exclude brands that in the same period lost more than 1 percentage point engagement.



Juju & Co

2013

Indonesia

Cruelty Free


Top Skincare Rank: 409

Instagram Followers: 14 K

Mothly Growthrate: 17.65%




Harletté

2019

Indonesia

Cruelty Free | Vegan

Founded by Valencia Nathania


Top Skincare Rank: 169

Instagram Followers: 209 K

Mothly Growthrate: 16.27%



Hero Cosmetics

2017

United States

Cruelty Free | Vegan

Founded by Ju Rhyu


Top Skincare Rank: 71

Instagram Followers: 98 K

Mothly Growthrate: 6.23%



Versed

2018

United States

Cruelty Free | Vegan

Founded by Katherine Power


Top Skincare Rank: 24

Instagram Followers: 348 K

Mothly Growthrate: 5.16%




iNNBEAUTY Project

2019

United States

Cruelty Free | Vegan

Founded by Alisa Metzger and Jen Shane


Top Skincare Rank: 158

Instagram Followers: 66 K

Mothly Growthrate: 3.13%



Alleyoop

2013

United States

Cruelty Free | Vegan

Founded by Leila Kashani


Top Skincare Rank: 235

Instagram Followers: 62 K

Mothly Growthrate: 2.91%



Starface

2019

United States

Cruelty Free | Vegan

Founded by Julie Schott and Brian Bordainick


Top Skincare Rank: 50

Instagram Followers: 199 K

Mothly Growthrate: 2.37%



Skinfix

2006

Canada

Cruelty Free

Founded by Amy Gordinier-Regan


Top Skincare Rank: 360

Instagram Followers: 95 K

Mothly Growthrate: 2.09%



Glow Hub

2021

United Kingdom

Cruelty Free | Vegan

Founded by Tiffany Salmon


Top Skincare Rank: 381

Instagram Followers: 25 K

Mothly Growthrate: 1.95%



Skin Proud

2021

United Kingdom

Cruelty Free | Vegan

Founded by Charlotte Knight


Top Skincare Rank: 366

Instagram Followers: 39 K

Mothly Growthrate: 1.53%



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Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup
Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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