Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate. The top trending skincare list has a total of 770 brands currently. To get the growth rate I just divided followers gained in the past month by how many followers they had before. I decided to only include brands that offer facial skincare products, the full trending skincare list includes bodycare and sunscreen also. To avoid including any brands potentially buying followers I choose to exclude brands that in the same period lost more than 1 percentage point engagement.
2013
Indonesia
Cruelty Free
Top Skincare Rank: 409
Instagram Followers: 14 K
Mothly Growthrate: 17.65%
2019
Indonesia
Cruelty Free | Vegan
Founded by Valencia Nathania
Top Skincare Rank: 169
Instagram Followers: 209 K
Mothly Growthrate: 16.27%
2017
United States
Cruelty Free | Vegan
Founded by Ju Rhyu
Top Skincare Rank: 71
Instagram Followers: 98 K
Mothly Growthrate: 6.23%
2018
United States
Cruelty Free | Vegan
Founded by Katherine Power
Top Skincare Rank: 24
Instagram Followers: 348 K
Mothly Growthrate: 5.16%
2019
United States
Cruelty Free | Vegan
Founded by Alisa Metzger and Jen Shane
Top Skincare Rank: 158
Instagram Followers: 66 K
Mothly Growthrate: 3.13%
2013
United States
Cruelty Free | Vegan
Founded by Leila Kashani
Top Skincare Rank: 235
Instagram Followers: 62 K
Mothly Growthrate: 2.91%
2019
United States
Cruelty Free | Vegan
Founded by Julie Schott and Brian Bordainick
Top Skincare Rank: 50
Instagram Followers: 199 K
Mothly Growthrate: 2.37%
2006
Canada
Cruelty Free
Founded by Amy Gordinier-Regan
Top Skincare Rank: 360
Instagram Followers: 95 K
Mothly Growthrate: 2.09%
2021
United Kingdom
Cruelty Free | Vegan
Founded by Tiffany Salmon
Top Skincare Rank: 381
Instagram Followers: 25 K
Mothly Growthrate: 1.95%
2021
United Kingdom
Cruelty Free | Vegan
Founded by Charlotte Knight
Top Skincare Rank: 366
Instagram Followers: 39 K
Mothly Growthrate: 1.53%
