Selfcare & Chill
This is one in a series of brand types that I have created in attempt to categorize beauty brands. This is still a work in progress and names of categories and which brands would be included in each might change. Another step in improving my brand types is trying the actual products. So, if you are from one of these or similar brands and can send me some of your products that would be super helpful! Just send me an email.
26-41 years old
Loves sensorial skincare as self-care
Likes colorful bright packaging
Prefers products with a fruity or sweet scent
Prefers indie brands
Price Per Product: $25-50
One of the most common colors for this brand type is yellow. We see it with white, black or red text.
both bright red orange and peachy shades are common.
A really cool color combination is soft pastel pink with pops of bright red.
Gradients in different bright colors is is frequently seen.