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Brand Type: Selfcare & Chill


Selfcare & Chill

This is one in a series of brand types that I have created in attempt to categorize beauty brands. This is still a work in progress and names of categories and which brands would be included in each might change. Another step in improving my brand types is trying the actual products. So, if you are from one of these or similar brands and can send me some of your products that would be super helpful! Just send me an email.


Millennials

26-41 years old

Loves sensorial skincare as self-care

Likes colorful bright packaging

Prefers products with a fruity or sweet scent

Prefers indie brands


Price Per Product: $25-50



One of the most common colors for this brand type is yellow. We see it with white, black or red text.


both bright red orange and peachy shades are common.



A really cool color combination is soft pastel pink with pops of bright red.


Gradients in different bright colors is is frequently seen.




Topicals

2020

United States

Cruelty Free | Vegan

Founded by Olamide Olowe & Claudia Teng

$$$



Selfmade

2020

United States

Cruelty Free | Vegan

Founded by Stephanie Lee

$$$



Not Pot

2017

United States

Cruelty Free

Founded by Kati Holland

$$$



Muihood

2020

United States

Cruelty Free | Vegan

Founded by Charlotte Yau

$$$



Fifth & Root

2019

United States

Cruelty Free

Founded by Vanessa Florentino

$$$



Kiramoon

2021

United States

Cruelty Free | Vegan

Founded by Lindsey Martin

$$$



Hyper Skin

2019

United States

Cruelty Free | Vegan

Founded by Desiree Verdejo

$$$$



Djusie

2018

Finland

Cruelty Free | Vegan

Lead by Katja Kokko

$$$



Faace

2019

United Kingdom

Cruelty Free | Vegan

Founded by Jasmine Wicks-Stephens

$$$



Apto Skincare

2014

United States

Cruelty Free | Vegan

Founded by Marta Cros

$$


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