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Brand Type: Fun Friend


Fun Friend

This is one in a series of brand types that I have created in attempt to categorize beauty brands. This is still a work in progress and names of categories and which brands would be included in each might change. Another step in improving my brand types is trying the actual products. So, if you are from one of these or similar brands and can send me some of your products that would be super helpful! Just send me an email.



Gen Z

15-25 years old

Wants cute and easy to use products

Likes cute pastel packaging

Prefers products with fruity scents

Cares a lot about brands being cruelty free


Price Per Product: $10-25



This category is overall where you will find the absolute cutest skincare brands. Pink is by far the most popular color. Of the 1320 products in my database from brands in this category currently just over 30% of them are pink.



The second most popular color is lavender, not purple in general, specifically this lovely light shade of lavender.




In general pastel colors are really popular for this brand type. Baby blue and periwinkle are popular shades of blue.





Iridescent details are also very popular and fit well with the overall cute aesthetic of this brand type.




Naked Sundays

2021

Australia

Cruelty Free | Vegan

Founded by Samantha Brett

$$$





Banila Co

2005

South Korea

Founded by Chang Soo Kim

$$$





Isle of Paradise

2018

Australia

Cruelty Free | Vegan

Founded by Jules Von Hep

$$



Saturday Skin

2016

United States

Cruelty Free

Founded by Sidney Beck

$$$



Florence by Mills

2019

United States

Cruelty Free | Vegan

Founded by Millie Bobby Brown

$$



Facetory

2016

United States

Cruelty Free

Founded by Sang Lee

$




True to Skin

2021

Indonesia

Cruelty Free | Vegan

Founded by Riska Elastria

$



Skin Proud

2021

United Kingdom

Cruelty Free | Vegan

Founded by Charlotte Knight

$$




Harletté

2019

Indonesia

Cruelty Free | Vegan

Founded by Valencia Nathania

$$




Glow Hub

2021

United Kingdom

Cruelty Free | Vegan

Founded by Tiffany Salmon

$$



The Quick Flick

2017

Australia

Cruelty Free | Vegan

Founded by Iris Smit

$$$