Jennifer CarlssonBrand Type: Fun Friend
Fun Friend
This is one in a series of brand types that I have created in attempt to categorize beauty brands. This is still a work in progress and names of categories and which brands would be included in each might change. Another step in improving my brand types is trying the actual products. So, if you are from one of these or similar brands and can send me some of your products that would be super helpful! Just send me an email.
Gen Z
15-25 years old
Wants cute and easy to use products
Likes cute pastel packaging
Prefers products with fruity scents
Cares a lot about brands being cruelty free
Price Per Product: $10-25
This category is overall where you will find the absolute cutest skincare brands. Pink is by far the most popular color. Of the 1320 products in my database from brands in this category currently just over 30% of them are pink.
The second most popular color is lavender, not purple in general, specifically this lovely light shade of lavender.
In general pastel colors are really popular for this brand type. Baby blue and periwinkle are popular shades of blue.
Iridescent details are also very popular and fit well with the overall cute aesthetic of this brand type.
Naked Sundays
2021
Australia
Cruelty Free | Vegan
Founded by Samantha Brett
$$$
Banila Co
2005
South Korea
Founded by Chang Soo Kim
$$$
Isle of Paradise
2018
Australia
Cruelty Free | Vegan
Founded by Jules Von Hep
$$
Saturday Skin
2016
United States
Cruelty Free
Founded by Sidney Beck
$$$
Florence by Mills
2019
United States
Cruelty Free | Vegan
Founded by Millie Bobby Brown
$$
Facetory
2016
United States
Cruelty Free
Founded by Sang Lee
$
True to Skin
2021
Indonesia
Cruelty Free | Vegan
Founded by Riska Elastria
$
Skin Proud
2021
United Kingdom
Cruelty Free | Vegan
Founded by Charlotte Knight
$$
Harletté
2019
Indonesia
Cruelty Free | Vegan
Founded by Valencia Nathania
$$
Glow Hub
2021
United Kingdom
Cruelty Free | Vegan
Founded by Tiffany Salmon
$$
