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Fragrance Brands to Watch on Instagram December 2025
Fragrance continues to behave differently from skincare and haircare on Instagram. Growth is typically slower, audiences are more niche, and performance is often driven by storytelling depth, founder credibility, and cultural positioning rather than rapid scale.
Jennifer Carlsson
3 days ago3 min read
Top 10 Haircare Brands Trending on Instagram December 2025
Haircare continues to be one of the most dynamic categories on Instagram, where brand performance is often shaped by launch cycles, founder visibility, aesthetic recognizability, and audience loyalty rather than sheer scale alone.
Jennifer Carlsson
5 days ago4 min read
Top 10 Skincare Brands Trending on Instagram December 2025
Instagram continues to function as a real-time barometer for brand momentum in the global skincare market. While follower count reflects long-term visibility, ranking movement over time reveals which brands are actively gaining traction, stabilizing at scale, or recalibrating after peak moments.
Jennifer Carlsson
6 days ago5 min read
10 Australian Beauty Brands to Watch in 2025
From established cult-favourites to newer launches making early moves, these are the Australian beauty brands I’m watching closely in 2025.
Jennifer Carlsson
Jul 28, 20253 min read
10 Canadian Beauty Brands to Watch in 2025
These are the Canadian beauty brands I’m watching closely in 2025.
Jennifer Carlsson
Jul 21, 20253 min read
10 South Korean Beauty Brands to Watch in 2025
These are the Korean beauty brands I’m watching closely in 2025.
Jennifer Carlsson
Jun 30, 20253 min read
10 Swedish Beauty Brands to Watch in 2025
These are the Swedish Beauty Brands I’m watching closely in 2025.
Jennifer Carlsson
Jun 23, 20253 min read
Top 10 Makeup Brands Trending on Instagram 2023
Explore the top 10 makeup brands trending on Instagram in 2023, looking into the strategies that have made them stand out.
Jennifer Carlsson
Feb 9, 20246 min read
Top 10 Skincare Brands Trending on Instagram 2023
Explore the top 10 skincare brands trending on Instagram in 2023, looking into the strategies that have made them stand out.
Jennifer Carlsson
Feb 8, 20246 min read
Top 10 Bright Future Beauty Brands to Watch
Bright Future Beauty Brand Type is all about fun and high quality beauty that on top of that actually do not compromise on sustainability
Jennifer Carlsson
Dec 14, 20235 min read
Top 10 Alchemy Beauty Brands to Watch
A highlight of 10 Alchemy Beauty Brands that blend ancient wisdom, modern science, and sustainability.
Jennifer Carlsson
Dec 13, 20235 min read
Top 10 Pop Play Beauty Brands to Watch
Pop Play is the quintessential Gen Z Beauty Brand Archetype, We look at 10 Brands to watch from this colorful brand type.
Jennifer Carlsson
Oct 16, 20233 min read
Top 10 Skincare Brands Trending on Instagram September 2023
In this post I share the Top 10 of the data driven list of Skincare Brands Trending on Instagram September 2023. Get the full top 700 list.
Jennifer Carlsson
Oct 6, 20234 min read
Top 10 Eco Luxe Beauty Brands to Watch
Top 10 Eco Luxe Beauty Brands to Watch,' featuring a curated selection of premium beauty products that combine luxury and sustainability.
Jennifer Carlsson
Oct 4, 20234 min read
Top 10 Millennial Minimalist Beauty Brands to Watch
Analyze the Millennial Minimalist Beauty Brand Archetype lasting allure through 10 key brands. For deeper insights, see our 2023 report.
Jennifer Carlsson
Oct 1, 20233 min read
10 Cruelty Free South Korean Skincare Brands to Watch
Explore 10 innovative, cruelty-free South Korean skincare brands reshaping the beauty landscape.
Jennifer Carlsson
Oct 1, 20233 min read
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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