Oct 16
3 min

Top 10 Pop Play Beauty Brands to Watch

Pop Play is the quintessential Gen Z Beauty Brand Archetype, We look at 10 Brands to watch from this colorful brand type.

Top 10 Skincare Brands Trending on Instagram September 2023

Jennifer Carlsson

Oct 6
4 min

Top 10 Skincare Brands Trending on Instagram September 2023

In this post I share the Top 10 of the data driven list of Skincare Brands Trending on Instagram September 2023. Get the full top 700 list.

Jennifer Carlsson

Oct 4
4 min

Top 10 Eco Luxe Beauty Brands to Watch

Top 10 Eco Luxe Beauty Brands to Watch,' featuring a curated selection of premium beauty products that combine luxury and sustainability.

Top 10 Millennial Minimalist Beauty Brands to Watch

Jennifer Carlsson

Oct 1
3 min

Top 10 Millennial Minimalist Beauty Brands to Watch

Analyze the Millennial Minimalist Beauty Brand Archetype lasting allure through 10 key brands. For deeper insights, see our 2023 report.

10 Cruelty Free South Korean Skincare Brands to Watch

Jennifer Carlsson

Oct 1
3 min

10 Cruelty Free South Korean Skincare Brands to Watch

Explore 10 innovative, cruelty-free South Korean skincare brands reshaping the beauty landscape.

Top 30 Skincare Brands Trending on TikTok August 2023

Jennifer Carlsson

Sep 21
2 min

Top 30 Skincare Brands Trending on TikTok August 2023

Top list of skincare brands trending on TikTok that is updated monthly just like my trending on Instagram lists.

Jennifer Carlsson

Aug 2
2 min

10 Beauty Brands with Barbie Vibes

Here are 10 Beauty Brands with adorable pastel packaging that serve barbie realness. Perfect for anyone that loves cute cosmetics!

10 Swedish Beauty brands to watch in 2023

Jennifer Carlsson

May 6
2 min

10 Swedish Beauty brands to watch in 2023

Here are10 Swedish beauty brands I’m paying attention to in 2023.

Top 15 Makeup Brands Trending on Instagram April

Jennifer Carlsson

May 3
2 min

Top 15 Makeup Brands Trending on Instagram April

These are the top 15 Makeup Brands trending on instagram in April 2023.

Top 15 Skincare Brands Trending on Instagram April

Jennifer Carlsson

May 3
2 min

Top 15 Skincare Brands Trending on Instagram April

These are the top 15 skincare brands trending on Instagram in April 2023.

Jennifer Carlsson

Apr 2
3 min

10 Fragrance Brands to Watch in 2023

There’s a lot happening in the fragrance category now and these are the 10 fragrance brands I’m paying attention to in 2023.

Top 15 Australian Skincare Brands Trending on Instagram October 2022

Jennifer Carlsson

Nov 20, 2022
1 min

Top 15 Australian Skincare Brands Trending on Instagram October 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 15 trending skincare brands based in Australia.

October Top 16 Skincare Brands Trending on TikTok

Jennifer Carlsson

Nov 16, 2022
1 min

October Top 16 Skincare Brands Trending on TikTok

October Top 16 Skincare Brands Trending on TikTok. Updated Monthly!

Top 30 Skincare Brands Trending on Instagram October

Jennifer Carlsson

Nov 1, 2022
2 min

Top 30 Skincare Brands Trending on Instagram October

The ranking is based on instagram followers, growth, engagement. The full list has 797 brands in total, this is just the top 30.

Top 20 Body Care Brands With Highest Growth Rate On Instagram April 2022

Jennifer Carlsson

May 15, 2022
2 min

Top 20 Body Care Brands With Highest Growth Rate On Instagram April 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 20 body care brands with the highest growth rate.

Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022

Jennifer Carlsson

May 1, 2022
2 min

Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate.

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Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup

MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist

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Sign up for newsletter!

The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist