top of page
Search
Color Trend: Gen Z Green
Just like we had Millennial Pink the next generation has Gen Z Green. Gen Z Green is a big rising color trend for Beauty Brands.
Jennifer Carlsson
Apr 21, 20232 min read
Mintoiro Beauty Brand Color Trend Forecast 2024 now available!
This report is a color trend forecast for cosmetics branding and packaging. The full report is now available for purchase!
Jennifer Carlsson
Apr 21, 20232 min read
Rhode Skin: Most Successful Skincare Launch in 2022
The absolute biggest success of the Celebrity Skincare brands launched in 2022 is Hailey Biebers Rhode.
Jennifer Carlsson
Apr 4, 20232 min read
10 Fragrance Brands to Watch in 2023
There’s a lot happening in the fragrance category now and these are the 10 fragrance brands I’m paying attention to in 2023.
Jennifer Carlsson
Apr 2, 20233 min read
Milan Fall/Winter 2023 Fashion Week Favorites
Here are 10 of my favorite collections for Milan Fashion Week Fall/Winter 2023 and my favorite 5 looks from each of those collections.
Jennifer Carlsson
Mar 1, 20232 min read
Amazing Lifestyle Photographers for Beauty & Food Brands
Having great lifestyle photography is key so I wanted to share some of my favourite lifestyle photographers.
Jennifer Carlsson
Feb 23, 20231 min read
New York Fall/Winter 2023 Fashion Week Favorites
I always follow all the runway shows and thought it would be fun to share some of my favorite collections and looks.
Jennifer Carlsson
Feb 17, 20232 min read
Worlds First Deodorant Marketed as Peanut Free!
Minoko stands for being yourself and loving yourself. We take a no BS approach to body care.
Jennifer Carlsson
Feb 10, 20233 min read
Nutricosmetics Trend Report 2023 Abstract
This is the abstract of the “Nutricosmetics Trend Report 2023” that was researched and written by Jennifer Carlsson and was sponsored by...
Jennifer Carlsson
Jan 26, 20232 min read
Top 15 Australian Skincare Brands Trending on Instagram October 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 15 trending skincare brands based in Australia.
Jennifer Carlsson
Nov 20, 20221 min read
October Top 16 Skincare Brands Trending on TikTok
October Top 16 Skincare Brands Trending on TikTok. Updated Monthly!
Jennifer Carlsson
Nov 17, 20221 min read
What’s the Deal with Celebrity Beauty Brands?
Who is creating these brands? Who is a Celebrity? Are there actually more Celebrity Beauty Brands lately?
Jennifer Carlsson
Nov 14, 20225 min read
Top 30 Skincare Brands Trending on Instagram October
The ranking is based on instagram followers, growth, engagement. The full list has 797 brands in total, this is just the top 30.
Jennifer Carlsson
Nov 1, 20222 min read
Beauty Brand Logo Design Trends & Statistics 2022
In this report I share statistics and trends for beauty brand logos. I choose to include all the brands from all my top trending brands list
Jennifer Carlsson
Sep 21, 20223 min read
Review of the 8 Aluminum Free Deodorants That I've Tried
There’s one simple reason to why I don’t want to use deodorant with Aluminum in it; yellow pit stains.
Jennifer Carlsson
Sep 5, 20224 min read
10 Cruelty Free, Vegan and Plastic Free Moisturizers
I think every brand cares about being sustainable, especially indie beauty brands.
Jennifer Carlsson
Aug 26, 20221 min read
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
Subscribe to my newsletter!
Want to get updated when I post new blog posts, release new reports and take part in exclusive offers? Join my email list!
bottom of page