Doing Good
For The Planet
Welcome to Doing Good, a seal of approval for Beauty Brands aligned with our sustainability standards. Our aim is simple: to spotlight brands genuinely committed to sustainable practices, helping consumers navigate through the noise of greenwashing. With Doing Good, we're dedicated to promoting transparency and sincerity, ensuring your choices reflect your values and contribute to a greener future.
On this page you can check to confirm if a brand has our seal of approval or discover new brands.
Akt London
United Kingdom
Deodorant
Anihana
New Zealand
Haircare, Bodycare
Axiology
United States
Makeup
Bai-Li
United States
Deodorant
Balmyou
Germany
Skincare, Deodorant
Bars Over Bottles
Brazil
Haircare, Deodorant, Skincare, Bodycare
Beauty Kin
United Kingdom
Bodycare
Ben & Anna
Germany
Deodorant, Haircare, Bodycare, Dental
Biode
Australia
Bodycare, Deodorant, Haircare
Bite
United States
Dental, Deodorant
Boheme Haircare
Canada
Haircare
Brixy
United States
Bodycare, Haircare
Butter & Me
United States
Bodycare
CleanO2
Canada
Bodycare, Haircare
Coconut Matter
Hong Kong
Deodorant, Bodycare, Haircare
Dew Mighty
United States
Skincare, Bodycare
Dip
United States
Haircare, Bodycare
Donggubat
South Korea
Haircare, Bodycare, Fragrance
Ethique
New Zealand
Haircare, Bodycare, Deodorant, Skincare
Eu'Genia
United States
Bodycare
Ever Amid
Canada
Skincare
Ever Kind
New Zealand
Deodorant
Flavedo & Albedo
Australia
Makeup
Foekje Fleur
Netherlands
Bodycare, Haircare
For People
Germany
Bodycare, Sunscreen, Skincare
Found My Skin
Australia
Sunscreen
Good Juju
Canada
Bodycare, Haircare
Green Room
Canada
Haircare, Bodycare
Gustaf & Linnea
Sweden
Skincare, Bodycare
Hey Humans
United States
Bodycare, Deodorant
HiBar
United States
Haircare, Deodorant, Bodycare
Kate McLeod
United States
Bodycare
Kindred Black
United States
Skincare, Makeup, Fragrance
Lark Perfumery
Australia
Fragrance
Les Petits Prödiges
France
Bodycare, Deodorant, Haircare, Sunscreen, Dental
Little Hands Hawaii
United States
Sunscreen
Lola Arnao
United States
Hair Removal
Maison Du Solide
France
Skincare, Haircare, Bodycare
NOT!CE Hair Co.
Canada
Haircare, Bodycare
Nolé
Guatemala
Haircare
Odesse
Australia
Fragrance
Oquist Cosmetics
Sweden
Skincare, Bodycare
Orris
France
Bodycare
Pitsy
United States
Deodorant
Poppy & Pout
United States
Skincare
Raw Nature
New Zealand
Deodorant, Bodycare, Haircare
Respecteuese
France
Haircare, Deodorant, Sunscreen
Sape
Brazil
Deodorant, Haircare, Bodycare
Sbtrct
United Kingdom
Skincare
Scence
United Kingdom
Deodorant, Bodycare, Skincare
Scrubber
United Kingdom
Deodorant
Shower Blocks
United Kingdom
Bodycare, Haircare
Simple Alchemy Co
United States
Skincare, Deodorant, Bodycare
Stray Willow
Australia
Skincare, Haircare, Bodycare, Fragrance
Submission Beauty
United States
Makeup
Sunrise Session
United States
Bodycare, Haircare
Sunslayer
Australia
Sunscreen
Terra-Tory
United States
Bodycare, Skincare
The Lekker Company
Netherlands
Deodorant, Bodycare, Sunscreen
The Powder Shampoo
Singapore
Haircare
Tvåla & Tvaga
Sweden
Bodycare, Haircare
Umaï
France
Haircare, Skincare, Bodycare
Unbottled
France
Haircare, Bodycare, Deodorant
Unpaste
United States
Dental
Viori
United States
Haircare
Viva La Body
Australia
Bodycare, Haircare, Deodorant, Fragrance
Woohoo Body
Australia
Deodorant, Bodycare
Wylder Naturals
United Kingdom
Bodycare
ZeroCare
Australia
Haircare
Doing Good is free!
In our commitment to fostering genuine sustainability in the beauty industry, we want to emphasize that it doesn't cost anything for brands to apply for our seal of approval, utilize the Doing Good seal, or be featured on our webpage. Our goal is to make the process accessible to all brands dedicated to sustainability, regardless of their size or financial resources. This ensures that our platform remains inclusive and that consumers can trust that our seal of approval is based solely on a brand's sustainability practices, not their financial means.
About
Welcome to Doing Good, a platform dedicated to promoting sustainability in the beauty industry. At Doing Good, we believe that beauty should not come at the expense of the planet. Our mission is simple: to empower consumers to make informed choices by highlighting brands that are committed to genuine sustainability.
In an industry often clouded by greenwashing and misleading claims, Doing Good serves as a beacon of transparency and integrity. We carefully evaluate beauty brands based on rigorous sustainability criteria, including their use of eco-friendly packaging, commitment to cruelty-free practices, and efforts to minimize environmental impact throughout the production and supply chain process.
Our seal of approval signifies more than just a marketing tactic—it's a symbol of authenticity and accountability. Brands that earn the Doing Good seal have demonstrated a genuine commitment to ethical and sustainable practices, ensuring that every purchase you make reflects your values and contributes positively to the planet.
Join us in our mission to promote sustainability in the beauty industry. Together, we can make a difference—one conscious choice at a time.
If your brand is featured here, you're welcome to use the seal!
You can use the seal on your website, social media or even print it on your packaging! If you use the seal on your website, we encourage you to link it to this page so that your customers can easily confirm that you have our seal of approval. As mentioned above this is completely free, unlike most other certifications this one cannot be bought. You can find a zip file with assets that you can use by clicking on the icon bellow. If you have any questions about using the seal or want to request other assets, we’re happy to help!