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Top 20 Body Care Brands With Highest Growth Rate On Instagram April 2022


Based on my top trending skincare brands on Instagram I wanted to highlight the top 20 body care brands with the highest growth rate. The top trending skincare list has a total of 770 brands currently. To get the growth rate I just divided followers gained in the past month by how many followers they had before. Of the 770 brands 137 sell body care products. Generally I would of excluded brands that lost more than 1 percentage point engagement to avoid brands buying followers, but there were actually no brands that were excluded for falling under that. We love to see it!


Soft Services

2019

United States

Cruelty Free | Vegan

Founded by Annie Kreighbaum and Rebecca Zhou


Top Skincare Rank: 297

Instagram Followers: 20 K

Mothly Growthrate: 28.94%



Sugar Lemon

2020

Canada

Cruelty Free | Vegan


Top Skincare Rank: 279

Instagram Followers: 20 K

Mothly Growthrate: 24.13%



Glaze-ish

2020

United States

Cruelty Free | Vegan

Founded by April Mayfield


Top Skincare Rank: 270

Instagram Followers: 16 k

Mothly Growthrate: 12.40%


BTW; I Designed the packaging for this brand.



Hanni

2020

United States

Cruelty Free

Founded by Leslie Tessler


Top Skincare Rank: 537

Instagram Followers: 17 K

Mothly Growthrate: 8.86%



Maelys

2017

Israel

Cruelty Free

Founded by Rom Ginzburg


Top Skincare Rank: 193

Instagram Followers: 419 K

Mothly Growthrate: 8.29%



Plus

2021

United States

Cruelty Free | Vegan

Founded by Julie Schott and Brian Bordainick


Top Skincare Rank: 451

Instagram Followers: 26 K

Mothly Growthrate: 7.35%



Fussy

2020

United Kingdom

Cruelty Free | Vegan

Founded by Matt Kennedy and Eddie Fisher


Top Skincare Rank: 37

Instagram Followers: 149 K

Mothly Growthrate: 3.99%



Kinfield

2019

United States

Cruelty Free | Vegan

Founded by Nichole Powell


Top Skincare Rank: 453

Instagram Followers: 17 K

Mothly Growthrate: 6.14%



Sundae

2020

Australia

Cruelty Free | Vegan

Founded by Lizzie Waley


Top Skincare Rank: 266

Instagram Followers: 27 K

Mothly Growthrate: 5.39%



Savon Stories

2017

United Kingdom

Cruelty Free | Vegan

Founded by Moute


Top Skincare Rank: 325

Instagram Followers: 18 K

Mothly Growthrate: 5.34%



Truly

2013

United States

Cruelty Free | Vegan

Founded by Maxx Harley Appelman


Top Skincare Rank: 10

Instagram Followers: 765 K

Mothly Growthrate: 5.24%



Humble

2015

United States

Cruelty Free

Founded by Jeff Shardell


Top Skincare Rank: 459

Instagram Followers: 24 K

Mothly Growthrate: 4.56%



Curie

2018

United States

Cruelty Free

Founded by Sarah Moret


Top Skincare Rank: 508

Instagram Followers: 15 K

Mothly Growthrate: 4.46%



Nopalera

2020

United States

Cruelty Free | Vegan

Founded by Sandra Lilia Velasquez


Top Skincare Rank: 282

Instagram Followers: 29 K

Mothly Growthrate: 3.86%



Kate McLeod

2018

United States

Cruelty Free | Vegan

Founded by Kate McLeod


Top Skincare Rank: 306

Instagram Followers: 27 K

Mothly Growthrate: 3.85%



Akt

2020

United Kingdom

Cruelty Free | Vegan

Founded by Ed Currie and Andy Coxon


Top Skincare Rank: 499

Instagram Followers: 21 K

Mothly Growthrate: 3.82%




Estrid

2019

Sweden

Cruelty Free | Vegan

Founded by Amanda Westerbom & Alan Aygun


Top Skincare Rank: 81

Instagram Followers: 193 K

Mothly Growthrate: 3.76%



Salt & Stone

2018

Chile

Cruelty Free

Founded by Nima Jalali


Top Skincare Rank: 186

Instagram Followers: 46 K

Mothly Growthrate: 3.76%




Topicals

2020

United States

Cruelty Free

Founded by Olamide Olowe and Claudia Teng


Top Skincare Rank: 129

Instagram Followers: 86 K

Mothly Growthrate: 3.62%



Athena Club

2017

United States

Cruelty Free | Vegan

Founded by Maria Markina and Charles Desmarais


Top Skincare Rank: 518

Instagram Followers: 30 K

Mothly Growthrate: 3.60%

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Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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