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15 Trending Makeup Brands Showing Steady Growth
I wanted to look at what makeup brands have been showing consistent growth over the past year.
Jennifer Carlsson
Mar 6, 20222 min read
15 Trending Skincare Brands Showing Steady Growth
I wanted to look at what skincare brands have been showing consistent growth over the past year. Here are 15 Trending Skincare Brands.
Jennifer Carlsson
Feb 26, 20222 min read
Review: Watermelon Glow Sleeping Mask from Glow Recipe
Watermelon Glow Sleeping Mask from Glow Recipe! Discover its fresh watermelon scent and bouncy gel-like texture for hydrated, glowing skin.
Jennifer Carlsson
Feb 20, 20222 min read
Review: Moisturising Gel Cream from Byoma
Looking for a budget-friendly moisturizer? Read our review of the Moisturising Gel Cream from Byoma. Find out if it's worth a try!
Jennifer Carlsson
Feb 8, 20222 min read
How to build a Beauty Brand: what is a brand?
This is the first part in a series of blog posts that will attempt to help you with how to build a beauty brand.
Jennifer Carlsson
Feb 6, 20223 min read
Top 10 Cutest Cruelty Free Skincare Brands 2022
We all love skincare products that spark joy and look super cute in our homes.
Jennifer Carlsson
Feb 3, 20224 min read
These Big Corporations Own Over 500 Beauty Brands
These big corporations own over 500 Beauty Brands. Find out what brands are owned by what parent companies in this blog post!
Jennifer Carlsson
Jan 26, 20224 min read
5 common ways beauty brands are greenwashing
Greenwashing is not going to cut it and I hope more brands start to cut the bullshit in 2022.
Jennifer Carlsson
Jan 26, 20224 min read
10 Cruelty Free Toners with Pretty Packaging
Looking for a good toner from a cruelty free brand? We got you. Here are a range of different cruelty free toners to check out.
Jennifer Carlsson
Dec 24, 20211 min read
10 Fun Australian Indie Skincare Brands
There's a lot of really cool and fun beauty brands from Australia so I wanted to share some of my favorite Australian skincare brands!
Jennifer Carlsson
Dec 17, 20211 min read
10 Cruelty Free Zero Waste Shampoo Bars
Solid Shampoo Bars are Eco-Friendly and there are a ton of different options for different hair types, fragrance preferences and budgets!
Jennifer Carlsson
Dec 10, 20211 min read
10 Cute Indonesian Beauty Brands
Here are 10 cute and cool skincare brands from Indonesia to check out!
Jennifer Carlsson
Dec 2, 20211 min read
Cosmetics Packaging Colors and Communication
Have you thought about what information beauty brands are communicating with the colors of their packaging?
Jennifer Carlsson
Nov 29, 20213 min read
10 Cruelty Free and Vegan Vitamin C Serums
Here are 10 Cruelty Free and Vegan Vitamin C serums from independently owned brands to check out!
Jennifer Carlsson
Nov 25, 20211 min read
10 Cruelty Free and Vegan Foam Cleansers For Under $20
Looking for an affordable foam cleanser that is also cruelty free and vegan? Maybe one of these will be what you are looking for!
Jennifer Carlsson
Nov 19, 20211 min read
10 Cruelty Free and Vegan Moisturizers For Under $20
Everybody needs to moisturize so here are some affordable and accessible options that are both vegan and cruelty free!
Jennifer Carlsson
Nov 11, 20211 min read
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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