Question 1

What kind of work does Mintoiro do?

Accepted Answer

Mintoiro is an independent beauty industry research platform specializing in trend forecasting, brand intelligence, and market analysis.

The research is powered by two proprietary analytical systems:
Beauty Intelligence Database (BID) – a manually curated dataset mapping over 20,000 beauty brands and 30,000 products across positioning, design systems, retail ecosystems, and market momentum.
Brand Trend Index (BTI) – a composite ranking model used to identify which beauty brands are genuinely trending based on multi-metric social performance analysis.

These systems underpin Mintoiro’s trend forecasts, market reports, brand archetype studies, and social media rankings, as well as custom research projects for companies operating within the beauty industry.

Question 2

Do you offer consulting or custom research?

Accepted Answer

Yes. In addition to publishing industry reports, I work directly with beauty brands, retailers, and other companies on custom research and strategic projects.
 
This work may include:
Competitive market research
Brand strategy and positioning
Category analysis
Brand identity and packaging design for cosmetics
Speaking engagements and industry presentations
 
Projects are typically structured on a flat-fee basis, with scope and pricing determined case-by-case depending on the depth of analysis required.

Question 3

Can we buy data from your database?

Accepted Answer

No. Mintoiro does not operate as a data broker and does not sell access to the underlying databases.
 
The Beauty Intelligence Database (BID) and Brand Trend Index (BTI) are internal research systems used to generate structured analysis and industry insight. Instead of selling raw data access, Mintoiro publishes reports and rankings derived from this research infrastructure.
 
These reports translate large-scale datasets into visual, interpretable market intelligence designed to support strategic decision-making.

Question 4

How are your “Top Trending Beauty Brands” rankings calculated?

Accepted Answer

The rankings are generated using the Brand Trend Index (BTI), Mintoiro’s proprietary ranking model designed to identify sustained brand momentum on social platforms.
 
Rather than relying on a single metric, the index evaluates multiple performance indicators, including audience size, engagement levels, and growth dynamics. Historical smoothing is applied to reduce volatility and ensure rankings reflect sustained traction rather than short-term virality.
 
The resulting rankings are published in Mintoiro’s monthly social media reports and contribute to broader industry analysis.

Question 5

How can our brand appear in your rankings?

Accepted Answer

Placement in Mintoiro’s rankings is entirely data-driven and determined by the Brand Trend Index.

Brands are evaluated based on metrics such as:
Follower count
Engagement rate
Total engagements
Audience growth over time

If your brand demonstrates strong and sustained performance across these indicators, it may appear in future rankings.
 
One practical recommendation: do not hide engagement metrics on Instagram. When likes or engagement data are hidden, it becomes difficult to accurately evaluate performance, which may affect ranking eligibility.

Question 6

Can we sponsor your content?

Accepted Answer

Mintoiro primarily operates as an independent research platform, and most content is produced without sponsorship.
 
Selective sponsorship opportunities may occasionally be considered if they align with the platform’s audience and editorial focus. Sponsored collaborations operate on a flat-fee basis with upfront payment.

Question 7

Can you speak at our event?

Accepted Answer

Yes. Jennifer Carlsson regularly speaks at industry events on topics including beauty brand momentum, aesthetic trends, and structural shifts within the cosmetics market.

Speaking engagements typically include:
Keynote presentations
Panel participation
Industry trend briefings

Travel expenses must be covered, and most engagements include a speaking fee depending on the event format and scope.
 
For inquiries, please reach out through the contact page.

Question 8

Can we send you our products?

Accepted Answer

Brands are welcome to send products for research purposes. Experiencing products directly can be helpful when analysing formulation, packaging, and positioning.
 
However, please note that sending products does not guarantee coverage, promotion, or endorsement. All analysis and editorial decisions remain independent.

Question 9

Can you sign an NDA before a consulting call?

Accepted Answer

Yes. If confidentiality is required, you are welcome to send an NDA after booking a call. I am happy to review and sign it before discussing sensitive information.

Question 10

Do you refer beauty brands to agencies or service providers?

Accepted Answer

No. To maintain impartiality and independence, Mintoiro does not provide referrals to beauty brands.
 
This ensures that all research, rankings, and strategic recommendations remain objective and free from commercial bias.

Question 11

Who uses Mintoiro’s reports?

Accepted Answer

Mintoiro’s reports are used by beauty brands, retailers, investors, and industry professionals seeking structured insight into brand momentum, emerging trends, and category evolution across the global cosmetics market.

Question 12

What makes Mintoiro different from other research companies?

Accepted Answer

Unlike generalist trend agencies, Mintoiro focuses exclusively on the beauty industry, allowing for deeper structural analysis of brand positioning, product design systems, and market momentum across skincare, makeup, haircare, and fragrance.
 
The research is powered by proprietary analytical infrastructure — the Beauty Intelligence Database (BID) and the Brand Trend Index (BTI) — combining large-scale brand and product datasets with longitudinal social performance tracking. This enables Mintoiro to identify sustained industry shifts and emerging brand momentum, rather than relying on surface-level trend observation or short-term viral signals.

Question 13

What types of reports does Mintoiro publish?

Accepted Answer

Mintoiro publishes several types of beauty industry research, each designed to serve a different analytical purpose.
 
These include:
Monthly social media rankings, tracking brand momentum across Instagram and TikTok
Breakout Beauty reports, a new quarterly format tracking emerging brands and accelerating market signals
Annual trend forecast reports, analysing long-term structural shifts across major beauty categories
Beauty Brand Archetype reports, examining recurring models of brand positioning, design, and product logic
Category overview reports, focused on specific sectors such as sunscreen or lip treatments
Special studies, including focused reports on topics such as colour trends or adjacent beauty categories
 
Together, these publications combine high-frequency market tracking with deeper strategic analysis across skincare, makeup, haircare, fragrance, and adjacent sectors.

Frequently asked questions

What kind of work does Mintoiro do?

Do you offer consulting or custom research?

Can we buy data from your database?

How are your “Top Trending Beauty Brands” rankings calculated?

How can our brand appear in your rankings?

Can we sponsor your content?

Can you speak at our event?

Can we send you our products?

Can you sign an NDA before a consulting call?

Do you refer beauty brands to agencies or service providers?

Who uses Mintoiro’s reports?

What makes Mintoiro different from other research companies?

What types of reports does Mintoiro publish?

Sign up for newsletter!

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports

Frequently asked questions

What kind of work does Mintoiro do?

Do you offer consulting or custom research?

Can we buy data from your database?

How are your “Top Trending Beauty Brands” rankings calculated?

How can our brand appear in your rankings?

Can we sponsor your content?

Can you speak at our event?

Can we send you our products?

Can you sign an NDA before a consulting call?

Do you refer beauty brands to agencies or service providers?

Who uses Mintoiro’s reports?

What makes Mintoiro different from other research companies?

What types of reports does Mintoiro publish?

Sign up for newsletter!

The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist Beauty Industry Trend Reports

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports