v=spf1 include:send.aweber.com ~all
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Brand Type: Bright Future


Bright Future

This is the fifth in my series of brand types. This one I call "Bright Future" and it's one of my favorites. All the brands are completely or mostly plastic free. Many 'zero-waste' sustainable brands have the really dull cardboard stock look that to me personally does not spark joy. Brands like these show that you can buy sustainable products without sacrificing the quality, fun and style. Take Dip for example, it's my favorite shampoo & conditioner period. Not just favorite sustainable, favorite overall. Kate Assaraf created such a great product. This is what the world needs more of!



Gen-Z & Millennials

15-35 years old

Wants eco-friendly products that are still high quality

Likes colorful fun designs

Prefers products with a fresh citrus & fruity scents

Only buys from brands that are mostly plastic free


Price Per Product: $10-50



For this category there are a lot of different colors, they tend to be pastel or bright in saturation.


Most common packaging materials are Paper, Aluminium and Glass.




Plus

2021

United States

Cruelty Free | Vegan

Founded by Julie Schott and Brian Bordainick

$


Sbtrct

2020

United Kingdom

Cruelty Free | Vegan

Founded by Ben Grace

$$$


Dip

2020

United States

Cruelty Free | Vegan

Founded by Kate Assaraf

$$$


Wild

2019

United Kingdom

Cruelty Free | Vegan

Founded by Freddy Ward

$$


Akt

2020

United Kingdom

Cruelty Free | Vegan

Founded by Ed Currie and Andy Coxon

$$


Dew Mighty

2020

United States

Cruelty Free | Vegan

Founded by Tiffany Buzzatto

$$$


The Lekker Company

2014

Netherlands

Cruelty Free | Vegan

Founded by Dewi van de Waeter

$


Just Hand Stuff

2021

Canada

Cruelty Free | Vegan

Founded by Justina

$$$


Object

2021

United Kingdom

Cruelty Free | Vegan

Founded by Jack and Hugo

$$


Flavedo & Albedo

2020

Australia

Cruelty Free | Vegan

Founded by Emily Perrett

$$


Sunslayer

2021

Australia

Cruelty Free | Vegan

Founded by Jade

$$$

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Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup
Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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