Oct 27
4 min

Nutricosmetics Trend Report 2024 - Abstract

Discover the latest trends in the rapidly growing Nutricosmetics industry with our abstract! Insights on branding, sustainability, and more.

Boring Without You: no BS Skincare for Combination Skin

Jennifer Carlsson

Oct 15
4 min

Boring Without You: no BS Skincare for Combination Skin

Boring Without You founder Davey Rooney on formulating effective products, Clean Beauty BS and Skincare for Combo Skin.

Jennifer Carlsson

Oct 8
3 min

Beauty Design Awards 2023 Finalists

The finalists have now been announced and you can find a ton more information on the Beauty Design Awards website.

Sundae - How Lizzie Waley is Bringing Fun to Bodycare

Jennifer Carlsson

Sep 18
4 min

Sundae - How Lizzie Waley is Bringing Fun to Bodycare

Sundae is a fun Australian bodycare brand that makes deliciously scented whipped shower foams that looks just like whipped cream!

Jennifer Carlsson

Sep 8
4 min

Beauty Brand Archetype Report 2023 - Introduction

I've created a set of 12 Beauty Brands Archetype Reports, now available here on this website, as 12 separate reports.

Jennifer Carlsson

Aug 13
4 min

Dr. Pawpaw's Your Gorgeous Skin

I share what I think of Your Gorgeous Skin and how I might of designed the packaging differently if I was the one designing it.

Most Followed Beauty Brands on Instagram

Jennifer Carlsson

Jul 10
2 min

Most Followed Beauty Brands on Instagram

What are the most followed Beauty Brands on Instagram right now? Many lists out there get it wrong so you might be surprised!

Jennifer Carlsson

Jun 25
4 min

The Clean Beauty Conundrum

Which working with statistics which brands do you count as “Clean”? I’m calling it “The Clean Beauty Conundrum”.

Jennifer Carlsson

Apr 21
2 min

Color Trend: Gen Z Green

Just like we had Millennial Pink the next generation has Gen Z Green. Gen Z Green is a big rising color trend for Beauty Brands.

Jennifer Carlsson

Apr 21
2 min

Mintoiro Beauty Brand Color Trend Forecast 2024 now available!

This report is a color trend forecast for cosmetics branding and packaging. The full report is now available for purchase!

Rhode Skin: Most Successful Skincare Launch in 2022

Jennifer Carlsson

Apr 4
2 min

Rhode Skin: Most Successful Skincare Launch in 2022

The absolute biggest success of the Celebrity Skincare brands launched in 2022 is Hailey Biebers Rhode.

Milan Fall/Winter 2023 Fashion Week Favorites

Jennifer Carlsson

Feb 28
2 min

Milan Fall/Winter 2023 Fashion Week Favorites

Here are 10 of my favorite collections for Milan Fashion Week Fall/Winter 2023 and my favorite 5 looks from each of those collections.

Amazing Lifestyle Photographers for Beauty & Food Brands

Jennifer Carlsson

Feb 23
1 min

Amazing Lifestyle Photographers for Beauty & Food Brands

Having great lifestyle photography is key so I wanted to share some of my favourite lifestyle photographers.

New York Fall/Winter 2023 Fashion Week Favorites

Jennifer Carlsson

Feb 16
2 min

New York Fall/Winter 2023 Fashion Week Favorites

I always follow all the runway shows and thought it would be fun to share some of my favorite collections and looks.

Worlds First Deodorant Marketed as Peanut Free!

Jennifer Carlsson

Feb 10
3 min

Worlds First Deodorant Marketed as Peanut Free!

Minoko stands for being yourself and loving yourself. We take a no BS approach to body care.

Nutricosmetics Trend Report 2023 Abstract

Jennifer Carlsson

Jan 26
2 min

Nutricosmetics Trend Report 2023 Abstract

This is the abstract of the “Nutricosmetics Trend Report 2023” that was researched and written by Jennifer Carlsson and was sponsored by...

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Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup

MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist

MINTOIRO BLOG

Subscribe to my newsletter!

Sign up for newsletter!

The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist