BEAUTY INDUSTRY INSIGHTS

2 days ago
2 min

Top 20 Body Care Brands With Highest Growth Rate On Instagram April 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 20 body care brands with the highest growth rate.

Jennifer Carlsson

May 1
2 min

Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate.

Jennifer Carlsson

Mar 6
2 min

15 Trending Makeup Brands Showing Steady Growth

I wanted to look at what makeup brands have been showing consistent growth over the past year.

Jennifer Carlsson

Feb 26
2 min

15 Trending Skincare Brands Showing Steady Growth

I wanted to look at what skincare brands have been showing consistent growth over the past year. Here are 15 Trending Skincare Brands.

Jennifer Carlsson

Feb 6
3 min

How to build a Beauty Brand: what is a brand?

This is the first part in a series of blog posts that will attempt to help you with how to build a beauty brand.

Jennifer Carlsson

Nov 29, 2021
3 min

Cosmetics Packaging Colors and Communication

Have you thought about what information beauty brands are communicating with the colors of their packaging?

Jennifer Carlsson

Aug 2, 2021
3 min

Brand Design Study: Florence by Mills

Florence by Mills is a beauty brand lead by teenage actress Millie Bobbie Brown.

Jennifer Carlsson

Jul 31, 2021
2 min

Top 100 Trending Skincare Brands August 2021

This is a top list of skincare brands based on their performance on Instagram. It's based on their followers, engagement and growth.

Jennifer Carlsson

Jun 29, 2021
1 min

Top 100 Trending Skincare Brands June 2021

I decided I wanted to share of my toplist here on my blog so here you get the top 100 instead of just 50 like before.

Jennifer Carlsson

Jun 14, 2021
2 min

Brand Design Study: iNNBEAUTY Project

Innbeauty project is a USA based, cruelty-free, vegan, woman owned skincare brand.

Jennifer Carlsson

May 30, 2021
1 min

Top 50 Trending Skincare Brands May 2021

This is a list of top skincare brands based on their performance on Instagram.

Jennifer Carlsson

Apr 29, 2021
2 min

Top 50 Trending Skincare Brands April 2021

This is a list of top skincare brands based on their performance on instagram.

Jennifer Carlsson

Apr 12, 2021
1 min

Top 50 Trending Makeup Brands March 2021

This list of 50 trending Makeup brands is the results of scoring brands for how well they are doing on instagram.

Jennifer Carlsson

Apr 10, 2021
1 min

Top 50 Trending Skincare Brands March 2021

This list of 50 trending skincare brands is the results of scoring brands for how well they are doing on instagram.

Jennifer Carlsson

Mar 28, 2021
2 min

Beauty Packaging Trend 2021: Monochrome

An increasingly popular trend I'm seeing for cosmetics brands is this clean minimalist style with just one flat color and simple white sans

Jennifer Carlsson

Dec 9, 2020
3 min

Where did the Minimalist packaging trend come from?

Who were early adopters and who jumped on the trend much later on? Let's find out!

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Jennifer Carlsson

Beauty Brand Strategy Consultant

I spend most of my days gathering data about the beauty industry into a huge database and thanks to my eidetic memory the database is both in both my computer and my head. Want to know what’s going on in the beauty industry? I’m the person to talk to.

As a multitalented Unicorn bringing together a critical eye and aesthetic sense as a professional designer with data science, business analysis and strategic thinking I offer a unique holistic perspective and understanding of the industry.