Nutricosmetics Trend Report 2023 Abstract
This is the abstract of the “Nutricosmetics Trend Report 2023” that was researched and written by Jennifer Carlsson and was sponsored by...
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Jennifer Carlsson
- Nov 14, 2022
- 5 min
What’s the Deal with Celebrity Beauty Brands?
Who is creating these brands? Who is a Celebrity? Are there actually more Celebrity Beauty Brands lately?
Jennifer Carlsson
- Nov 1, 2022
- 2 min
Top 30 Skincare Brands Trending on Instagram October
The ranking is based on instagram followers, growth, engagement. The full list has 797 brands in total, this is just the top 30.
Jennifer Carlsson
- Sep 20, 2022
- 3 min
Beauty Brand Logo Design Trends & Statistics 2022
In this report I share statistics and trends for beauty brand logos. I choose to include all the brands from all my top trending brands list
Jennifer Carlsson
- May 15, 2022
- 2 min
Top 20 Body Care Brands With Highest Growth Rate On Instagram April 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 20 body care brands with the highest growth rate.
Jennifer Carlsson
- May 1, 2022
- 2 min
Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate.
Jennifer Carlsson
- Mar 6, 2022
- 2 min
15 Trending Makeup Brands Showing Steady Growth
I wanted to look at what makeup brands have been showing consistent growth over the past year.
Jennifer Carlsson
- Feb 26, 2022
- 2 min
15 Trending Skincare Brands Showing Steady Growth
I wanted to look at what skincare brands have been showing consistent growth over the past year. Here are 15 Trending Skincare Brands.
Jennifer Carlsson
- Feb 6, 2022
- 3 min
How to build a Beauty Brand: what is a brand?
This is the first part in a series of blog posts that will attempt to help you with how to build a beauty brand.
Jennifer Carlsson
- Nov 29, 2021
- 3 min
Cosmetics Packaging Colors and Communication
Have you thought about what information beauty brands are communicating with the colors of their packaging?
Jennifer Carlsson
- Aug 2, 2021
- 3 min
Brand Design Study: Florence by Mills
Florence by Mills is a beauty brand lead by teenage actress Millie Bobbie Brown.
Jennifer Carlsson
- Jul 31, 2021
- 2 min
Top 100 Trending Skincare Brands August 2021
This is a top list of skincare brands based on their performance on Instagram. It's based on their followers, engagement and growth.
Jennifer Carlsson
- Jun 29, 2021
- 1 min
Top 100 Trending Skincare Brands June 2021
I decided I wanted to share of my toplist here on my blog so here you get the top 100 instead of just 50 like before.
Jennifer Carlsson
- Jun 14, 2021
- 2 min
Brand Design Study: iNNBEAUTY Project
Innbeauty project is a USA based, cruelty-free, vegan, woman owned skincare brand.
Jennifer Carlsson
- May 30, 2021
- 1 min
Top 50 Trending Skincare Brands May 2021
This is a list of top skincare brands based on their performance on Instagram.
Jennifer Carlsson
- Apr 29, 2021
- 2 min
Top 50 Trending Skincare Brands April 2021
This is a list of top skincare brands based on their performance on instagram.
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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