v=spf1 include:send.aweber.com ~all
top of page

Brand Type: Modern Minimalist


Modern Minimalist

This is one in a series of brand types that I have created in attempt to categorize beauty brands. This is still a work in progress and names of categories and which brands would be included in each might change. Another step in improving my brand types is trying the actual products.



Millennials

20-35 years old

Wants high-performance premium products

Likes modern minimalist designs.


Price Per Product: $20-50






Products in this category comes in monochrome minimalist packaging with big bold typography.






Sae’kin

2022

Indonesia

Cruelty Free

$$$



Retouch

2022

Japan

Cruelty Free | Vegan

Founded by Eito Miyanaga

$$$


Rhode

2022

United States

Cruelty Free | Vegan

Founded by Hailey Bieber

$$$


Evenprime

2020

United States

Cruelty Free | Vegan

Founded by Koh Kim

$$$


Coastal Citizen

2021

United States

Cruelty Free | Vegan

Founded by Eva Gutowski

$$$


The Feelist

2020

United States

Cruelty Free | Vegan

Founded by Shea Marie

$$$$



Monday Muse

2020

United Kingdom

Cruelty Free | Vegan

Founded by Lune Martens

$$$$


Refy

2018

United Kingdom

Cruelty Free | Vegan

Founded by Jess Hunt

$$

Superegg

2021

United States

Cruelty Free | Vegan

Lead by Erica Choi

$$$$


Sistine

2019

Canada

Cruelty Free | Vegan

Founded by Krys Lunardo and Mateo Devalencia

$$$


Crown Affair

2020

United States

Cruelty Free

Founded by Dianna Cohen

$$$


Comments


Jennifer - Profile Picture Square.jpg
Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
Subscribe to my newsletter!
 
 

Want to get updated when I post new blog posts, release new reports and take part in exclusive offers? Join my email list!

 

Thanks for subscribing!

bottom of page