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Brand Type: Modern Minimalist


Modern Minimalist

This is one in a series of brand types that I have created in attempt to categorize beauty brands. This is still a work in progress and names of categories and which brands would be included in each might change. Another step in improving my brand types is trying the actual products. So, if you are from one of these or similar brands and can send me some of your products that would be super helpful! Just send me a DM.


Millennials

20-35 years old

Wants high-performance premium products

Likes modern minimalist designs.


Price Per Product: $20-50






Products in this category comes in monochrome minimalist packaging with big bold typography.






Sae’kin

Sae’kin

2022

Indonesia

Cruelty Free

$$$



Retouch

Retouch

2022

Japan

Cruelty Free | Vegan

Founded by Eito Miyanaga

$$$


Rhode

Rhode

2022

United States

Cruelty Free | Vegan

Founded by Hailey Bieber

$$$


Evenprime

Evenprime

2020

United States

Cruelty Free | Vegan

Founded by Koh Kim

$$$


Coastal Citizen

Coastal Citizen

2021

United States

Cruelty Free | Vegan

Founded by Eva Gutowski

$$$


The Feelist

The Feelist

2020

United States

Cruelty Free | Vegan

Founded by Shea Marie

$$$$



Monday Muse

Monday Muse

2020

United Kingdom

Cruelty Free | Vegan

Founded by Lune Martens

$$$$


Refy

Refy

2018

United Kingdom

Cruelty Free | Vegan

Founded by Jess Hunt

$$

Superegg

Superegg

2021

United States

Cruelty Free | Vegan

Lead by Erica Choi

$$$$


Sistine

Sistine

2019

Canada

Cruelty Free | Vegan

Founded by Krys Lunardo and Mateo Devalencia

$$$


Crown Affair

Crown Affair

2020

United States

Cruelty Free

Founded by Dianna Cohen

$$$