This is one in a series of brand types that I have created in attempt to categorize beauty brands. This is still a work in progress and names of categories and which brands would be included in each might change. Another step in improving my brand types is trying the actual products. So, if you are from one of these or similar brands and can send me some of your products that would be super helpful! Just send me a DM.
20-35 years old
Wants high-performance premium products
Likes modern minimalist designs.
Price Per Product: $20-50
Products in this category comes in monochrome minimalist packaging with big bold typography.