This is one in a series of brand types that I have created in attempt to categorize beauty brands. This is still a work in progress and names of categories and which brands would be included in each might change. Another step in improving my brand types is trying the actual products.
20-35 years old
Wants high-performance premium products
Likes modern minimalist designs.
Price Per Product: $20-50
Products in this category comes in monochrome minimalist packaging with big bold typography.