Modern Minimalist
This is one in a series of brand types that I have created in attempt to categorize beauty brands. This is still a work in progress and names of categories and which brands would be included in each might change. Another step in improving my brand types is trying the actual products.
Millennials
20-35 years old
Wants high-performance premium products
Likes modern minimalist designs.
Price Per Product: $20-50
Products in this category comes in monochrome minimalist packaging with big bold typography.
2022
Indonesia
Cruelty Free
$$$
2022
Japan
Cruelty Free | Vegan
Founded by Eito Miyanaga
$$$
2022
United States
Cruelty Free | Vegan
Founded by Hailey Bieber
$$$
2020
United States
Cruelty Free | Vegan
Founded by Koh Kim
$$$
2021
United States
Cruelty Free | Vegan
Founded by Eva Gutowski
$$$
2020
United States
Cruelty Free | Vegan
Founded by Shea Marie
$$$$
2020
United Kingdom
Cruelty Free | Vegan
Founded by Lune Martens
$$$$
2018
United Kingdom
Cruelty Free | Vegan
Founded by Jess Hunt
$$
2021
United States
Cruelty Free | Vegan
Lead by Erica Choi
$$$$
2019
Canada
Cruelty Free | Vegan
Founded by Krys Lunardo and Mateo Devalencia
$$$
