BEAUTY INDUSTRY INSIGHTS

2 days ago
2 min

Top 20 Body Care Brands With Highest Growth Rate On Instagram April 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 20 body care brands with the highest growth rate.

Jennifer Carlsson

May 1
2 min

Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate.

Jennifer Carlsson

Mar 24
3 min

DIP IS BETTER! - How Dip Founder Kate Assaraf Created a Sustainable Premium Hair Care Brand

There's no cooler solid hair care brand than Dip! We talk to founder Kate Assaraf about how she created Dip!

Jennifer Carlsson

Mar 6
2 min

15 Trending Makeup Brands Showing Steady Growth

I wanted to look at what makeup brands have been showing consistent growth over the past year.

Jennifer Carlsson

Feb 26
2 min

15 Trending Skincare Brands Showing Steady Growth

I wanted to look at what skincare brands have been showing consistent growth over the past year. Here are 15 Trending Skincare Brands.

Jennifer Carlsson

Feb 19
2 min

Review: Watermelon Glow Sleeping Mask from Glow Recipe

Review of Watermelon Glow Sleeping Mask from the brand Glow Recipe.

Jennifer Carlsson

Feb 8
2 min

Review: Moisturising Gel Cream from Byoma

Byoma is a new brand that just launched with a whole line of products now available at Cult Beauty and Target.

Jennifer Carlsson

Feb 6
3 min

How to build a Beauty Brand: what is a brand?

This is the first part in a series of blog posts that will attempt to help you with how to build a beauty brand.

Jennifer Carlsson

Feb 3
4 min

Top 10 Cutest Cruelty Free Skincare Brands 2022

We all love skincare products that spark joy and look super cute in our homes.

Jennifer Carlsson

Jan 26
4 min

These Big Corporations Own Over 500 Beauty Brands

These big corporations own over 500 Beauty Brands. Find out what brands are owned by what parent companies in this blog post!

Jennifer Carlsson

Jan 26
3 min

5 common ways beauty brands are greenwashing

Greenwashing is not going to cut it and I hope more brands start to cut the bullshit in 2022.

Jennifer Carlsson

Dec 24, 2021
1 min

10 Cruelty Free Toners with Pretty Packaging

Looking for a good toner from a cruelty free brand? We got you. Here are a range of different cruelty free toners to check out.

Jennifer Carlsson

Dec 17, 2021
1 min

10 Fun Australian Indie Skincare Brands

There's a lot of really cool and fun beauty brands from Australia so I wanted to share some of my favorite Australian skincare brands!

Jennifer Carlsson

Dec 10, 2021
1 min

10 Cruelty Free Zero Waste Shampoo Bars

Solid Shampoo Bars are Eco-Friendly and there are a ton of different options for different hair types, fragrance preferences and budgets!

Jennifer Carlsson

Dec 2, 2021
1 min

10 Cute Indonesian Beauty Brands

Here are 10 cute and cool skincare brands from Indonesia to check out!

Jennifer Carlsson

Nov 29, 2021
3 min

Cosmetics Packaging Colors and Communication

Have you thought about what information beauty brands are communicating with the colors of their packaging?

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Jennifer Carlsson

Beauty Brand Strategy Consultant

I spend most of my days gathering data about the beauty industry into a huge database and thanks to my eidetic memory the database is both in both my computer and my head. Want to know what’s going on in the beauty industry? I’m the person to talk to.

As a multitalented Unicorn bringing together a critical eye and aesthetic sense as a professional designer with data science, business analysis and strategic thinking I offer a unique holistic perspective and understanding of the industry.