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Beauty Brand Breakdown: AKT London
A breakdown of AKT London’s performance-led deodorant, material-driven packaging, and how it builds credibility through formulation, use, and system design.
Jennifer Carlsson
Mar 255 min read
Beauty Brand Breakdown: Fugazzi
An analysis of Fugazzi’s playful luxury positioning, minimalist design, and expansion into a lifestyle fragrance system beyond traditional scent formats.
Jennifer Carlsson
Mar 235 min read
Beauty Brand Breakdown: Cyklar
A breakdown of Cyklar’s sensorial bodycare strategy, from texture-driven formulations to monochrome packaging and fragrance-led rituals shaping modern bodycare.
Jennifer Carlsson
Mar 205 min read
Rebranded Beauty: Tree Hut
A detailed look at Tree Hut’s 2025 rebrand, comparing the old and new packaging design and analyzing the logo, colour system, and visual strategy.
Jennifer Carlsson
Mar 178 min read
The Fragrance Brands Driving Social Media
Five fragrance brands gaining strong momentum on Instagram and TikTok, and what their rise reveals about the evolving global fragrance market.
Jennifer Carlsson
Mar 164 min read
The Haircare Brands Leading on Social Media
Five haircare brands gaining strong momentum on Instagram and TikTok, and what their success reveals about the evolving global haircare market.
Jennifer Carlsson
Mar 134 min read
The Makeup Brands Dominating Social Media
Five makeup brands dominating Instagram and TikTok—and what their momentum reveals about the forces shaping the future of the makeup market.
Jennifer Carlsson
Mar 124 min read
The Skincare Brands Winning Social Media
Five skincare brands dominating Instagram and TikTok, including Sol de Janeiro and Beauty of Joseon. Explore the trends shaping the future of skincare.
Jennifer Carlsson
Mar 104 min read
Beauty Trend Forecast Reports 2027–2028
The Beauty Trend Forecast 2027–2028 Reports analyse the structural shifts shaping the future of skincare, makeup, haircare, and fragrance. Each report identifies four macro trends influencing how beauty brands are formulated, positioned, and marketed.
Jennifer Carlsson
Mar 93 min read
Makeup Brands to Watch on Instagram December 2025
This post highlights five makeup brands to watch from the December 2025 Instagram ranking—brands that are currently gaining momentum, re-entering higher positions, or showing clear signs of acceleration.
Jennifer Carlsson
Jan 193 min read
Fragrance Brands to Watch on Instagram December 2025
Fragrance continues to behave differently from skincare and haircare on Instagram. Growth is typically slower, audiences are more niche, and performance is often driven by storytelling depth, founder credibility, and cultural positioning rather than rapid scale.
Jennifer Carlsson
Jan 163 min read
Top 10 Haircare Brands Trending on Instagram December 2025
Haircare continues to be one of the most dynamic categories on Instagram, where brand performance is often shaped by launch cycles, founder visibility, aesthetic recognizability, and audience loyalty rather than sheer scale alone.
Jennifer Carlsson
Jan 144 min read
Top 10 Skincare Brands Trending on Instagram December 2025
Instagram continues to function as a real-time barometer for brand momentum in the global skincare market. While follower count reflects long-term visibility, ranking movement over time reveals which brands are actively gaining traction, stabilizing at scale, or recalibrating after peak moments.
Jennifer Carlsson
Jan 125 min read
Breakout Beauty Report: Q1 2026 Edition
This report is designed as a strategic snapshot of early-market shifts, offering timely insight into which beauty brands are gaining real traction now, and why.
Jennifer Carlsson
Dec 17, 20253 min read
Brand Design Study: Whipped
Founded in South Korea in 2021, Whipped has built a distinct design language rooted in the comforting world of home baking—translated through the lens of modern minimalism.
Jennifer Carlsson
Dec 16, 20253 min read
Lip Balm as Accessory
Lip balm is evolving from a discreet skincare essential into a visible lifestyle object — designed to be seen, clipped, customized, and collected. This shift reflects a broader transformation within beauty: the move from functionality to cultural visibility.
Jennifer Carlsson
Nov 6, 20254 min read
MINTOIRO BLOG
Jennifer Carlsson
Founder of Mintoiro
Jennifer Carlsson is a Stockholm-based beauty industry researcher, strategist, and designer. She publishes data-driven trend forecasts, brand archetype studies, and market reports grounded in Mintoiro’s proprietary Beauty Intelligence Database and Brand Trend Index.
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