2 days ago
3 min

Top 10 Millennial Minimalist Beauty Brands to Watch

Analyze the Millennial Minimalist Beauty Brand Archetype lasting allure through 10 key brands. For deeper insights, see our 2023 report.

10 Cruelty Free South Korean Skincare Brands to Watch

Jennifer Carlsson

2 days ago
3 min

10 Cruelty Free South Korean Skincare Brands to Watch

Explore 10 innovative, cruelty-free South Korean skincare brands reshaping the beauty landscape.

10 Natural Zero Waste Deodorants for Sensitive Skin

Jennifer Carlsson

Sep 23
5 min

10 Natural Zero Waste Deodorants for Sensitive Skin

Explore 10 natural, eco-friendly deodorants ideal for sensitive skin. Cruelty-free and vegan options from independent brands.

Top 30 Skincare Brands Trending on TikTok August 2023

Jennifer Carlsson

Sep 21
2 min

Top 30 Skincare Brands Trending on TikTok August 2023

Top list of skincare brands trending on TikTok that is updated monthly just like my trending on Instagram lists.

Sundae - How Lizzie Waley is Bringing Fun to Bodycare

Jennifer Carlsson

Sep 18
4 min

Sundae - How Lizzie Waley is Bringing Fun to Bodycare

Sundae is a fun Australian bodycare brand that makes deliciously scented whipped shower foams that looks just like whipped cream!

Jennifer Carlsson

Sep 8
4 min

Beauty Brand Archetype Report 2023 - Introduction

I've created a set of 12 Beauty Brands Archetype Reports, now available here on this website, as 12 separate reports.

Jennifer Carlsson

Aug 13
4 min

Dr. Pawpaw's Your Gorgeous Skin

I share what I think of Your Gorgeous Skin and how I might of designed the packaging differently if I was the one designing it.

Jennifer Carlsson

Aug 2
2 min

10 Beauty Brands with Barbie Vibes

Here are 10 Beauty Brands with adorable pastel packaging that serve barbie realness. Perfect for anyone that loves cute cosmetics!

Most Followed Beauty Brands on Instagram

Jennifer Carlsson

Jul 10
2 min

Most Followed Beauty Brands on Instagram

What are the most followed Beauty Brands on Instagram right now? Many lists out there get it wrong so you might be surprised!

Jennifer Carlsson

Jun 25
4 min

The Clean Beauty Conundrum

Which working with statistics which brands do you count as “Clean”? I’m calling it “The Clean Beauty Conundrum”.

10 Swedish Beauty brands to watch in 2023

Jennifer Carlsson

May 6
2 min

10 Swedish Beauty brands to watch in 2023

Here are10 Swedish beauty brands I’m paying attention to in 2023.

Top 15 Makeup Brands Trending on Instagram April

Jennifer Carlsson

May 3
2 min

Top 15 Makeup Brands Trending on Instagram April

These are the top 15 Makeup Brands trending on instagram in April 2023.

Top 15 Skincare Brands Trending on Instagram April

Jennifer Carlsson

May 3
2 min

Top 15 Skincare Brands Trending on Instagram April

These are the top 15 skincare brands trending on Instagram in April 2023.

Jennifer Carlsson

Apr 21
2 min

Color Trend: Gen Z Green

Just like we had Millennial Pink the next generation has Gen Z Green. Gen Z Green is a big rising color trend for Beauty Brands.

Jennifer Carlsson

Apr 21
2 min

Mintoiro Beauty Brand Color Trend Forecast 2024 now available!

This report is a color trend forecast for cosmetics branding and packaging. The full report is now available for purchase!

Jennifer Carlsson

Apr 4
2 min

Most Successful Skincare Launch in 2022

The absolute biggest success of the Celebrity Skincare brands launched in 2022 is Hailey Biebers Rhode.

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Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup

MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist

MINTOIRO BLOG

Subscribe to my newsletter!

Sign up for newsletter!

The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist