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October Top 16 Skincare Brands Trending on TikTok

Updated: Sep 10, 2023


Top list of skincare brands trending on TikTok that is updated monthly just like my trending on Instagram lists. The full list ranks 161 brands. I set a cut-off that brands must have a minimum of 25k followers to be included on the list. You can see the Top 30 brands on my linkedin post.


Estrid

2019

Sweden

Cruelty Free | Vegan

Founded by Amanda Westerbom & Alan Aygun

TikTok Skincare Rank: 1


Dte Beauty

2020

United States

Cruelty Free

TikTok Skincare Rank: 2


Florence by Mills

2019

United States

Cruelty Free | Vegan

Founded by Millie Bobby Brown

TikTok Skincare Rank: 3


Starface

2019

United States

Cruelty Free | Vegan

Founded by Julie Schott and Brian Bordainick

TikTok Skincare Rank: 4


Merci Handy

2012

France

Cruelty Free

Founded by Louis Marty

TikTok Skincare Rank: 5


Somethinc

2019

Indonesia

Cruelty Free | Vegan

TikTok Skincare Rank: 6


The Outset

2022

United States

Cruelty Free | Vegan

Founded by Scarlett Johansson and Kate Foster

TikTok Skincare Rank: 7


Facetory

2016

United States

Cruelty Free

Founded by Sang Lee

TikTok Skincare Rank: 8


Truly

2013

United States

Cruelty Free | Vegan

Founded by Maxx Harley Appelman

TikTok Skincare Rank: 9


Avoskin

2014

Indonesia

Cruelty Free | Vegan

Founded by Anugrah Pakerti

TikTok Skincare Rank: 10


Glossier

2014

United States

Cruelty Free

Founded by Emily Weiss

TikTok Skincare Rank: 11


The Inkey List

2018

United Kingdom

Cruelty Free

Founded by Colette Laxton and Mark Curry

TikTok Skincare Rank: 12


Mallows Beauty

2020

United Kingdom

Cruelty Free | Vegan

Founded by Laura Mallows & Ronnie Bourne

TikTok Skincare Rank: 13


Laneige

1994

South Korea

Founded by Suh Kyungbae

TikTok Skincare Rank: 14


Tree Hut

2002

United States

Cruelty Free

Founded by Jin Song

TikTok Skincare Rank: 15


I Dew Care

2017

South Korea

Cruelty Free

Founded by Hyungseok Dino Ha

TikTok Skincare Rank: 16


Thank you for reading!

//Jennifer Carlsson

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MINTOIRO BLOG

Jennifer Carlsson
Founder of Mintoiro


Jennifer Carlsson is a Stockholm-based beauty industry researcher, strategist, and designer. She publishes data-driven trend forecasts, brand archetype studies, and market reports grounded in Mintoiro’s proprietary Beauty Intelligence Database and Brand Trend Index.

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