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October Top 16 Skincare Brands Trending on TikTok


Top list of skincare brands trending on TikTok that is updated monthly just like my trending on Instagram lists. The full list ranks 161 brands. I set a cut-off that brands must have a minimum of 25k followers to be included on the list. You can see the Top 30 brands on my linkedin post.


Estrid

2019

Sweden

Cruelty Free | Vegan

Founded by Amanda Westerbom & Alan Aygun

TikTok Skincare Rank: 1


Dte Beauty

2020

United States

Cruelty Free

TikTok Skincare Rank: 2


Florence by Mills

2019

United States

Cruelty Free | Vegan

Founded by Millie Bobby Brown

TikTok Skincare Rank: 3


Starface

2019

United States

Cruelty Free | Vegan

Founded by Julie Schott and Brian Bordainick

TikTok Skincare Rank: 4


Merci Handy

2012

France

Cruelty Free

Founded by Louis Marty

TikTok Skincare Rank: 5


Somethinc

2019

Indonesia

Cruelty Free | Vegan

TikTok Skincare Rank: 6


The Outset

2022

United States

Cruelty Free | Vegan

Founded by Scarlett Johansson and Kate Foster

TikTok Skincare Rank: 7


Facetory

2016

United States

Cruelty Free

Founded by Sang Lee

TikTok Skincare Rank: 8


Truly

2013

United States

Cruelty Free | Vegan

Founded by Maxx Harley Appelman

TikTok Skincare Rank: 9


Avoskin

2014

Indonesia

Cruelty Free | Vegan

Founded by Anugrah Pakerti

TikTok Skincare Rank: 10


Glossier

2014

United States

Cruelty Free

Founded by Emily Weiss

TikTok Skincare Rank: 11


The Inkey List

2018

United Kingdom

Cruelty Free

Founded by Colette Laxton and Mark Curry

TikTok Skincare Rank: 12


Mallows Beauty

2020

United Kingdom

Cruelty Free | Vegan

Founded by Laura Mallows & Ronnie Bourne

TikTok Skincare Rank: 13


Laneige

1994

South Korea

Founded by Suh Kyungbae

TikTok Skincare Rank: 14


Tree Hut

2002

United States

Cruelty Free

Founded by Jin Song

TikTok Skincare Rank: 15


I Dew Care

2017

South Korea

Cruelty Free

Founded by Hyungseok Dino Ha

TikTok Skincare Rank: 16


Thank you for reading!

//Jennifer Carlsson

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Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup
Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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