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Top 30 Skincare Brands Trending on Instagram October


The ranking is based on instagram followers, growth, engagement. The full list of skincare brands has 797 brands in total, this is just the top 30 of those. You can find a list with the top 100 on linkedin. We have updated this list monthly for almost two years. New brands are frequently added and if any brands that should be on this list seems to be missing we’re happy to let you know where they rank if on the extended list or add them for future months if they meet criteria.


Rhode

2022

United States

Cruelty Free | Vegan

Founded by Hailey Bieber

Instagram Top Skincare Rank: 1




Florence by Mills

2019

United States

Cruelty Free | Vegan

Founded by Millie Bobby Brown

Instagram Top Skincare Rank: 2


The Outset

2022

United States

Cruelty Free | Vegan

Founded by Scarlett Johansson and Kate Foster

Instagram Top Skincare Rank: 3


Tree Hut

2002

United States

Cruelty Free

Founded by Jin Song

Instagram Top Skincare Rank: 4


Mad Rabbit

2019

United States

Cruelty Free | Vegan

Founded by Oliver Zak and Selom Agbitor

Instagram Top Skincare Rank: 5


Le Labo

2006

United States

Founded by John Demsey

Instagram Top Skincare Rank: 6


Sol de Janeiro

2015

United States

Cruelty Free | Vegan

Founded by Marc Capra

Instagram Top Skincare Rank: 7


Fenty Skin

2020

United States

Lead by Kristin Walcott

Instagram Top Skincare Rank: 8


Minimalist

2020

India

Cruelty Free

Founded by Mohit Yadav and Rahul Yadav

Instagram Top Skincare Rank: 9


CeraVe

CeraVe

2005

United States

Founded by Tom Allison

Instagram Top Skincare Rank: 10


Good Molecules

2018

United States

Cruelty Free | Vegan

Founded by Nils Johnson

Instagram Top Skincare Rank: 11


Sallve

2018

Brazil

Cruelty Free | Vegan

Founded by Daniel Wjuniski

Instagram Top Skincare Rank: 12


The Inkey List

2018

United Kingdom

Cruelty Free

Founded by Colette Laxton and Mark Curry

Instagram Top Skincare Rank: 13


JLo Beauty

2020

United States

Cruelty Free

Founded by Jennifer Lopez

Instagram Top Skincare Rank: 14


Thrive Causemetics

2015

United States

Cruelty Free | Vegan

Founded by Karissa Bodnar

Instagram Top Skincare Rank: 15


Rank

Change

Brand Name

16

+12

Kylie Baby

17

+3

Caia Cosmetics

18

-1

Dr. Barbara Sturm

19

-3

Aesop

20

+5

OSEA

21

-

Nacific

22

-18

Pleasing

23

-1

Rose INC

24

+8

Jones Road

25

-2

Glow Recipe

26

+4

Celimax

27

+9

Peace Out

28

+9

Versed

29

-10

Nimya

30

+9

Beauty of Joseon

This list is not the brands with the most followers, what I’m trying to measure is what brands are steadily growing and getting engaged attention. Brands that have unusually low engagement or brands that are loosing followers get a penalties in the algorithm, since it’s a negative indication. Having a lot of followers but no engagement might mean the brand bought followers or that followers really don’t care about the brand. A high rank on this list is an indication that the brand is growing, has an engaged customer base and a lot of potential.


Thank you for reading!

//Jennifer Carlsson


Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup
Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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