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Worlds First Deodorant Marketed as Peanut Free!


Worlds First Deodorant Marketed as Peanut Free!

Worlds First Deodorant Marketed as Peanut Free!

Minoko stands for being yourself and loving yourself. We take a no BS approach to body care. Our formulations are created with a mix of science and nature, a unique approach that is completely new to the market.


We thought, hey peanut free deodorant, that would be cool! We typed “peanut free deodorant” into google and we’re surprised not to find anything! Since there were not deodorants marketed as peanut free, we set out to create it.


F**k Peanuts!

All our products are 100% Peanut Free and they always will be. We all know about the dangers that peanuts can pose. Are they dangerous for people that are not allergic to peanuts? Science says no.


But even if there is no scientific proof whatsoever that peanuts pose a risk to the general public, why would you risk it?


Groovy poster saying: you didn't come this far to only come this far


Protect Our Oceans!

We make a promise to you the consumer that we do not and will never use dolphins as ingredients in our products! We think that this is an important ethical stance to take. Are other beauty brands using dolphins as ingredients in their products? Who knows! We didn’t do any research on that, and we hope that you won’t either.


But the fact that we are stating that we don’t does beg the question, so watch out for that.


We Love Dolphins!

To really make the point that we care about dolphins we copied some facts from Wikipedia, enjoy!


Dolphins are sometimes hunted in places such as Japan, in an activity known as dolphin drive hunting. Besides drive hunting, they also face threats from bycatch, habitat loss, and marine pollution. Dolphins have been depicted in various cultures worldwide. Dolphins are sometimes kept in captivity and trained to perform tricks. The most common dolphin species in captivity is the bottlenose dolphin, while there are around 60 orcas in captivity.


Your Safety is Our Priority!

We keep hearing from consumers how important safety is to consumers, so we have made sure that our products are completely 100% malware free. Is it important for you to know or understand what malware is? Does it have anything to do with deodorant? All you need to know is that malware is not safe and we take a stance in keeping it out of our products. That’s our promise to you!


I’m sure you’ve never seen this stock photo before and you wont start to notice it now that I mentioned it.


Friendly to Vegans!

We’re a vegan friendly brand and all our products are vegan friendly*. We are 100% sure we did not put any vegan in our products, but to be sure check the ingredient list. If you ask us to define what vegan means, we would like to ask you back what vegan means to you? I’m not confused, you’re confused. Anyway, we don’t see why we wouldn’t be friendly to vegans.


*with exception of our lip balm, we couldn’t figure out how to make it without vegans.


Thank You For Reading!

In case it wasn’t obvious this isn’t a real brand. I designed it and made the renderings myself though! I look at literally thousands of Beauty Brands websites while doing my research and I see some baffling BS on some of them. It’s important to think about the claims you make and what those claims are implying.


Once I sent an email to a brand saying they were Vegan Friendly to ask if all their products were Vegan, they answered, “Yes! We are vegan free.”



//Jennifer Carlsson

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Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup
Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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