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Top 15 Skincare Brands Trending on Instagram April


Top 100 Skincare Brands Trending on Instagram April
Glow Recipe rank 22. Allkinds rank 95. Banila Co rank 20.

Top 15 Skincare Brands on Instagram

The ranking is based on instagram followers, growth, engagement. The full list of skincare brands has 725 brands in total, this is just the top 15 of those. We have updated this list monthly for almost two years. New brands are frequently added and if any brands that should be on this list seems to be missing we’re happy to let you know where they rank if on the extended list or add them for future months if they meet criteria.



Sol de Janeiro

2015

United States

Cruelty Free | Vegan

Founded by Marc Capra

Instagram Top Skincare Rank: 1


Rhode

2022

United States

Cruelty Free | Vegan

Founded by Hailey Bieber

Instagram Top Skincare Rank: 2


Tree Hut

2002

United States

Cruelty Free

Founded by Jin Song

Instagram Top Skincare Rank: 3


Florence by Mills

2019

United States

Cruelty Free | Vegan

Founded by Millie Bobby Brown

Instagram Top Skincare Rank: 4


Minimalist

2020

India

Cruelty Free

Founded by Mohit Yadav and Rahul Yadav

Instagram Top Skincare Rank: 5


Fenty Skin

2020

United States

Vegan

Lead by Kristin Walcott

Instagram Top Skincare Rank: 6


Le Labo

2006

United States

Founded by Eddie Roschi and Fabrice Penot

Instagram Top Skincare Rank: 7


The Outset

2022

United States

Cruelty Free | Vegan

Founded by Scarlett Johansson and Kate Foster

Instagram Top Skincare Rank: 8


Starface

2019

United States

Cruelty Free | Vegan

Founded by Julie Schott and Brian Bordainick

Instagram Top Skincare Rank: 9


Mad Rabbit

2019

United States

Cruelty Free | Vegan

Founded by Oliver Zak and Selom Agbitor

Instagram Top Skincare Rank: 10


Beauty of Joseon

2018

South Korea

Cruelty Free

Founded by Sumin Lee

Instagram Top Skincare Rank: 11


Caia Cosmetics

2018

Sweden

Cruelty Free

Founded by Bianca Ingrosso

Instagram Top Skincare Rank: 12


Touchland

2016

United States

Cruelty Free | Vegan

Founded by Andrea Lisbona

Instagram Top Skincare Rank: 13


Dr. Barbara Sturm

2011

Germany

Cruelty Free

Founded by Barbara Sturm

Instagram Top Skincare Rank: 14


Sallve

2018

Brazil

Cruelty Free | Vegan

Founded by Daniel Wjuniski

Instagram Top Skincare Rank: 15



This list is not the brands with the most followers, what I’m trying to measure is what brands are steadily growing and getting engaged attention. Brands that have unusually low engagement or brands that are loosing followers get a penalties in the algorithm, since it’s a negative indication. Having a lot of followers but no engagement might mean the brand bought followers or that followers really don’t care about the brand. A high rank on this list is an indication that the brand is growing, has an engaged customer base and a lot of potential.




Thank you for reading! //Jennifer Carlsson


Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup
Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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