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Jennifer Carlsson
Jul 4, 20222 min read
Brand Types: Apothecary Lab
This is the third in a series of brand types that I have created. From super cute brands we now dive into something completely different!
Jennifer Carlsson
Jun 20, 20222 min read
Brand Type: Friendly Fun
This category is overall where you will find the absolute cutest skincare brands.
Jennifer Carlsson
Jun 19, 20222 min read
Brand Type: Selfcare & Chill
This brand type is super colorful and fun, targeting millennials that love sensorial skincare as self-care.
Jennifer Carlsson
Jun 10, 20221 min read
10 Cruelty Free, Vegan and Plastic Free Cleansers
One of the best things to look for when trying to find sustainable cosmetics products is plastic free packaging.
Jennifer Carlsson
May 15, 20222 min read
Top 20 Body Care Brands With Highest Growth Rate On Instagram April 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 20 body care brands with the highest growth rate.
Jennifer Carlsson
May 1, 20222 min read
Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate.
Jennifer Carlsson
Mar 24, 20223 min read
DIP IS BETTER! - How Dip Founder Kate Assaraf Created a Sustainable Premium Hair Care Brand
There's no cooler solid hair care brand than Dip! We talk to founder Kate Assaraf about how she created Dip!
Jennifer Carlsson
Mar 6, 20222 min read
15 Trending Makeup Brands Showing Steady Growth
I wanted to look at what makeup brands have been showing consistent growth over the past year.
Jennifer Carlsson
Feb 26, 20222 min read
15 Trending Skincare Brands Showing Steady Growth
I wanted to look at what skincare brands have been showing consistent growth over the past year. Here are 15 Trending Skincare Brands.
Jennifer Carlsson
Feb 19, 20222 min read
Review: Watermelon Glow Sleeping Mask from Glow Recipe
Watermelon Glow Sleeping Mask from Glow Recipe! Discover its fresh watermelon scent and bouncy gel-like texture for hydrated, glowing skin.
Jennifer Carlsson
Feb 8, 20222 min read
Review: Moisturising Gel Cream from Byoma
Looking for a budget-friendly moisturizer? Read our review of the Moisturising Gel Cream from Byoma. Find out if it's worth a try!
Jennifer Carlsson
Feb 6, 20223 min read
How to build a Beauty Brand: what is a brand?
This is the first part in a series of blog posts that will attempt to help you with how to build a beauty brand.
Jennifer Carlsson
Feb 3, 20224 min read
Top 10 Cutest Cruelty Free Skincare Brands 2022
We all love skincare products that spark joy and look super cute in our homes.
Jennifer Carlsson
Jan 26, 20224 min read
These Big Corporations Own Over 500 Beauty Brands
These big corporations own over 500 Beauty Brands. Find out what brands are owned by what parent companies in this blog post!
Jennifer Carlsson
Jan 26, 20224 min read
5 common ways beauty brands are greenwashing
Greenwashing is not going to cut it and I hope more brands start to cut the bullshit in 2022.
Jennifer Carlsson
Dec 24, 20211 min read
10 Cruelty Free Toners with Pretty Packaging
Looking for a good toner from a cruelty free brand? We got you. Here are a range of different cruelty free toners to check out.
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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