10 Fragrance Brands to Watch in 2023
There’s a lot happening in the fragrance category now and these are the 10 fragrance brands I’m paying attention to in 2023. Heritage brands don’t really do it for me and I’m not looking to give them more of a shoutout than I already do in my top beauty brands trending on _insert social media platform_. Honestly I want to do more content where I can just share whatever I think is cool and interesting in the Beauty Industry, so if you want that from me too then like, comment, subscribe and ring that bell or whatever.
If you work for any of the brands mentioned in this post and you haven’t sent me any of your perfumes, then don’t be stingey, send me some.
United States
2020
Founded by Bryan Edwards & Phil Riportella
Brand Type: Modern Minimalist
This brand has some quirky scents and I love the packaging design. A perfume with gasoline notes named “Dead Dinosaur” that comes in iridescent packaging reminiscent of an oil spill? You got my attention.
Australia
2019
Founded by Anthony Nasr
Brand Type: Eco Luxe
Lovely solid perfume from Australian brand Odesse. The refillable case feels heavy and luxurious. It has the perfect texture; I never feel like I get too much or too little and it never feels at all greasy. I have the Hotel Jasmine, which has notes of Jasmine, Saffron and Cedar. I love layering it together with my other fragrances.
United States
2015
Founded by Matthew Herman and David Kien
Brand Type: Millennial Minimalist
Boy Smells is a genderful brand that initially started with candles and later added perfume to their lineup. As a non-binary person frustrated with the beauty industry equating “genderless” as bland black and white packaging; I appreciate what Boy Smells is doing.
United Kingdom
2019
Founded by Natalia M.
Brand Type: Modern Minimalist
You had me at Bubblegum. Peach Me sounds delicious too.
Canada
2010
Founded by Barbara Stegemann
Brand Type: Alchemy
I love gourmands and The 7 Virtues has some of the smoothest and gorgeous gourmands out there. Vanilla Woods is my current favorite fragrance, and I somehow loved every one of the scents in their discovery set. The brand is very passionate about ethical sourcing of ingredients and their perfumes are hypoallergenic. This is a brand you can feel good about supporting.
South Korea
2022
Founded by Jun Lim
Brand Type: Modern Minimalist
I mean just look how gritty and dirty this is. With fragrance names like Dirty Rice, NSFW, Unholy Oud, Burnt Roses, Mud and Not Vanilla. I love the edge and it makes me super curious.
France
2016
Founded by Karl Winters
Brand Type: Millennial Minimalist
Overose was the winner of the fragrance category for Beauty Design Awards 2022 (the award I created). The packaging is just awesome and their scents are delicious.
Sweden
2006
Founded by Ben Gorham
Brand Type: Millennial Minimalist
They have been around for a long time but whenever I’m by Åhlens in central Stockholm and check out some of their new fragrances I’m interested again.
United Kingdom
2019
Founded by Yasmin Sewell
Brand Type: Alchemy
Vyrao aims to create fragrances that will energize you, and honestly who doesn’t need that?
United States
2007
Founded by David Seth and Kavi Moltz
Brand Type: Apothecary Lab
Have you read the copy on their website? Funniest shit I’ve seen. For a sample read the notes and description for their Pistachio perfume. IYKYK. I Have not tried their fragrances yet, but I want to. Especially Pistachio and Steamed Rainbow.
Thank you for reading! //Jennifer Carlsson
