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Top 30 Skincare Brands Trending on TikTok August 2023


Top 30 Skincare Brands Trending on TikTok August 2023

Top Skincare Brands Trending on TikTok

Top list of skincare brands trending on TikTok that is updated monthly just like my trending on Instagram lists. The full list ranks 279 brands. The ranking is data driven and based on Followers, Engagement and Growth over time. I have updated this list monthly for over a year now. New brands are frequently added and if any brands that should be on this list seems to be missing you can contact us, and we might add them in the future if they meet our criteria.


You can now purchase the full list of 279 brands (or the full list of any of my top lists) on my website for just $30. Doing this helps support my work so I can continue to share it with you all.



Dte Beauty

Dte Beauty

2020

United States

Cruelty Free

TikTok Skincare Rank: 1


Starface

2019

United States

Cruelty Free | Vegan

Founded by Julie Schott and Brian Bordainick

TikTok Skincare Rank: 2


The Ordinary

The Ordinary

2016

Canada

Lead by Nicola Kilner Reddington

TikTok Skincare Rank: 3


Sol de Janeiro

2015

United States

Cruelty Free | Vegan

Founded by Marc Capra

TikTok Skincare Rank: 4


Laneige

1994

South Korea

Founded by Suh Kyungbae

TikTok Skincare Rank: 5


Glossier

2014

United States

Cruelty Free

Founded by Emily Weiss

TikTok Skincare Rank: 6


The Inkey List

2018

United Kingdom

Cruelty Free

Founded by Colette Laxton and Mark Curry

TikTok Skincare Rank: 7


Somethinc

2019

Indonesia

Cruelty Free | Vegan

TikTok Skincare Rank: 8


Bubble

2020

United States

Cruelty Free | Vegan

Founded by Shai Eisenman

TikTok Skincare Rank: 9


Merci Handy

2012

France

Cruelty Free

Founded by Louis Marty

TikTok Skincare Rank: 10


Glow Recipe

2017

United States

Cruelty Free

Founded by Sarah Lee and Christine Chang

TikTok Skincare Rank: 11

Glow Recipe recently released a new Pomegranate Peptide Serum that seems to have given them a boost on social media.


Touchland

2016

United States

Cruelty Free | Vegan

Founded by Andrea Lisbona

TikTok Skincare Rank: 12


Mad Rabbit

2019

United States

Cruelty Free | Vegan

Founded by Oliver Zak and Selom Agbitor

TikTok Skincare Rank: 13


Mallows Beauty

2020

United Kingdom

Cruelty Free | Vegan

Founded by Laura Mallows

TikTok Skincare Rank: 14


Delhicious

2018

United Kingdom

Cruelty Free | Vegan

Founded by Zara Saleem

TikTok Skincare Rank: 15

Delhicious founder Zara Saleem created engaging content on TikTok showing the behind the scenes of her brand and customers amazing results using her products.


Pleasing

2021

United States

Cruelty Free | Vegan

Founded by Harry Styles

TikTok Skincare Rank: 16


The Outset

2022

United States

Cruelty Free | Vegan

Founded by Scarlett Johansson and Kate Foster

TikTok Skincare Rank: 17


PillowtalkDerm

PillowtalkDerm

2022

United States

Cruelty Free

Founded by Shereene Idriss

TikTok Skincare Rank: 18


Rhode

2022

United States

Cruelty Free | Vegan

Founded by Hailey Bieber

TikTok Skincare Rank: 19


Drunk Elephant

2012

United States

Founded by Tiffany Masterson

TikTok Skincare Rank: 20


Florence by Mills

2019

United States

Cruelty Free | Vegan

Founded by Millie Bobby Brown

TikTok Skincare Rank: 21


Bali Body

2014

Australia

Cruelty Free | Vegan

Founded by Laura Foley

TikTok Skincare Rank: 22


Tree Hut

Tree Hut

2002

United States

Cruelty Free

Founded by Jin Song

TikTok Skincare Rank: 23


Fenty Skin

2020

United States

Vegan

Lead by Kristin Walcott

TikTok Skincare Rank: 24


Mount Lai

2017

United States

Cruelty Free | Vegan

Founded by Stephanie Zheng

TikTok Skincare Rank: 25


Avoskin

Avoskin

2014

Indonesia

Cruelty Free | Vegan

Founded by Anugrah Pakerti

TikTok Skincare Rank: 26


Nacific

Nacific

2015

South Korea

Founded by Kim Hyungmin

TikTok Skincare Rank: 27


Clarins

Clarins

1954

France

Lead by Courtin-Clarins brothers

TikTok Skincare Rank: 28


BEYOUNG

BEYOUNG

2015

Brazil

Cruelty Free | Vegan

TikTok Skincare Rank: 29


Paullie

2023

Australia

Cruelty Free | Vegan

Founded by Anna Paul

TikTok Skincare Rank: 30

Paullie is a new skincare brand founded by popular Australian influencer Anna Paul, they sold out their first batch of product in a matter of minutes.



Get the full list of skincare brands trending on TikTok!


Thank you for reading! //Jennifer Carlsson

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Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup
Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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