10 Swedish Beauty brands to watch in 2023
Since I am in fact Swedish and I like in Stockholm Sweden I find that I should at least sometimes talk about Swedish brands so here are10 Swedish beauty brands I’m paying attention to in 2023. Most of these are smaller independently owned brands, because I don’t really care about what corporate is up to.
If you work for any of the brands mentioned in this post and you haven’t sent me any of your products already (some have, thank you!) then just so you know I would be very happy to try them.
2019
Founded by Josefin Landgård & Stina Lönnkvist
Brand Type: Eco Luxe
Swedish take on cannabis infused skincare.
2020
Founded by Roger Dupé
Brand Type: Apothecary Lab
Apothecary style skincare created by the very stylish and handsome Roger Dupé. I just love the whole vibe of this brand.
2021
Founded by Olga Ringquist & Pavel Babneevs
Brand Type: Eco Luxe
To me this brand embodies everything natural luxury skincare should be. Their packaging is beautiful terracotta sculptures and their waterless, multitasking formulations are just as amazing. I was honestly surprised by how good the actual products really are.
2019
Founded by Amanda Westerbom, Ben Eliass & Alan Aygun
Brand Type: Selfcare & Chill
Subscription based razor company with positive messaging in the tone of “you don’t have to shave, but if you want to we got you.”
2016
Founded by Susanne Manasi Persson
Brand Type: Modern Minimalist
Simple, natural, multifunctional, small batch and sensorial beauty.
2015
Founded by Johan Bergelin
Brand Type: Apothecary Lab
Niche fragrances for any gender.
2019
Founded by Jenny & Qin
Brand Type: Eco Luxe
Simple Honey Infused Skincare.
2021
Founded by Svante Holm & Alban Mayne
Brand Type: Bright Future
Consciously crafted solid, plastic free basics.
2015
Founded by Tomas Hempel
Brand Type: Alchemy
Niche Fragrance handmade in Stockholm
2013
Founded by Lars Fredriksson
Minimalist skincare brand with a special focus on Vitamin A Based Skincare.
Thank you for reading! //Jennifer Carlsson
