Top 10 Eco Luxe Beauty Brands to Watch
The beauty industry is a crowded space, but a distinct niche has emerged that bridges the gap between sustainability and luxury. This niche is best described as Eco Luxe, luxurious high quality cosmetics that don't compromise on sustainability.
This post offers a curated spotlight on ten brands that exemplify the Eco Luxe archetype. These selected brands, such as Oquist Cosmetics and African Botanics, have set themselves apart through unique approaches to formulations, ethical sourcing, and sustainable packaging. Each contributes to defining what Eco Luxe truly stands for: an uncompromising marriage of opulence and responsibility.
If you're looking to delve deeper into the Eco Luxe Beauty Brand Archetype, our recently published research report is your comprehensive guide. It provides not just a holistic overview but also in-depth insights into this archetype, from its underlying philosophy and consumer demographics to its future market trends.
Eco Luxe Key Features
Target Audience: Millennials
Average Price: $78
Selling Points: Luxury, Plant Based, Sustainable & Organic
Categories: Skincare, Bodycare, Makeup & Fragrance
Featured Brands
Founded: 2021
Country: Sweden
Cruelty Free | Vegan
Average Price: $88
Ownership: Independent
Founded by: Olga Ringquist & Pavel Babneevs
Swedish skincare brand Oquist Cosmetics distinguishes itself through their excellent sensorial formulations in terracotta packaging that each look like a piece of art. The brand specializes in skincare products that are both high-performance and environmentally friendly, utilizing natural, organic ingredients together with their iconic plastic free packaging. Oquist is one of my personal favorite brands, I've tried most of their range of products and they are all excellent. Their 5-in-1 butter was the 2022 Beauty Design Awards Winner in the Body Moisturizer Category. I also mentioned Oquist in my post on Swedish brands to watch in 2023.
2. Liha
Founded: 2017
Country: United Kingdom
Cruelty Free | Vegan
Average Price: $39
Ownership: Independent
Founded by: Abi Oyepitan & Liha Okunniwa
Líha is a unique concoction of Yoruba tradition and modern natural chemistry, where each product is a nod to African botanical excellence. The brand offers a range of skincare products like oils, butters, and soaps that are sustainably sourced and crafted, aligning ancient beauty traditions with modern ecological responsibility.
Founded: 2012
Country: United States
Cruelty Free | Vegan
Average Price: $129
Ownership: Independent
Founded by: Craig & Julia Noik
Ethically crafted in South Africa, African Botanics sources indigenous plants, oils, and extracts to formulate its range of luxury skincare products. Known for incorporating rare botanicals such as Marula and Baobab oils, the brand employs sustainable practices from sourcing to packaging, elevating its commitment to eco-luxury.
4. Kjaer Weis
Founded: 2010
Country: United States
Cruelty Free
Average Price: $52
Ownership: Independent
Founded by: Kirsten Kjaer Weis
Kjaer Weis is a pioneer in eco-luxe makeup, offering a unique blend of high-performance and sustainability. The brand is renowned for its refillable packaging system made from luxe materials like metal and glass. Its formulations often include certified organic ingredients, setting a new standard for luxury makeup that is both effective and environmentally friendly.
5. Peggy Sue
Founded: 2016
Country: Australia
Cruelty Free
Average Price: $34
Ownership: Independent
Founded by: Shanah & Alysha
Australian beauty brand Peggy Sue offers a range of ethical skincare products that combine self-care with environmental care. The brand is notable for its use of native Australian ingredients like Kakadu Plum and Finger Lime, which are sustainably sourced and packaged in eco-friendly materials.
6. 8 Faces
Founded: 2017
Country: Canada
Cruelty Free | Vegan
Average Price: $98
Ownership: Independent
Founded by: Beth Shuman
Canadian luxury skincare brand 8 Faces specializes in creating versatile skincare products with a keen focus on quality. The brand's line-up features Boundless Solid Oil, a multipurpose product enriched with Amla Berry, a potent ingredient known for its nutrient-rich profile. This allows the oil to be used in a myriad of skincare applications, from moisturizing to soothing irritations. Committed to ethical practices, 8 Faces ensures that its ingredients are responsibly sourced. Their Brilliance Serum was the 2022 Beauty Design Awards winner in the serum category.
7. Aleph Beauty
Founded: 2018
Country: New Zealand
Cruelty Free | Vegan
Average Price: $35
Ownership: Independent
Founded by: Emma Peters
New Zealand's Aleph Beauty is leading the charge towards zero-waste cosmetics. Offering a tightly curated line of multi-functional cosmetics, Aleph employs compostable and recyclable packaging. The brand leverages technology to offer innovative formulations that are both potent and ecologically sound.
8. Cardea Auset
Founded: 2017
Country: Canada
Cruelty Free | Vegan
Average Price: $38
Ownership: Independent
Founded by: Taylor Williams & Jennifer Bonato
Based in Canada, Cardea AuSet focuses on simple, plant-based, natural ingredients to curate its skincare line. Transparency is at the brand's core, whether it relates to sourcing of ingredients or ethical practices. Products like their sea mineral mist and activated charcoal mask are free from synthetic fragrances and additives, amplifying their natural luxury ethos.
9. Onest
Founded: 2016
Country: Czech Republic
Cruelty Free
Average Price: $41
Ownership: Independent
Founded by: Ondrej Elsner & Jan Sippl
Operating out of the Czech Republic, Onest specializes in artisan-crafted skincare products with a focus on organic ingredients. The brand is committed to clean formulations devoid of harmful chemicals, ensuring both efficacy and environmental consciousness. Their line ranges from serums to moisturizers, all designed to nourish the skin naturally.
10. Lesse
Founded: 2018
Country: Canada
Cruelty Free | Vegan
Average Price: $61
Ownership: Independent
Founded by: Neada Deters
Lesse brings a minimalist philosophy to skincare, offering a streamlined, organic range that emphasizes quality over quantity. The brand places great importance on sourcing quality, organic ingredients and maintaining transparent supply chains. Known for products like their Ritual Serum, Lesse targets a wide range of skin concerns while adhering to ecological principles.
Thank you for reading! //Jennifer Carlsson
