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Top 10 Eco Luxe Beauty Brands to Watch


Top 10 Eco Luxe Beauty Brands to Watch

Top 10 Eco Luxe Beauty Brands to Watch

The beauty industry is a crowded space, but a distinct niche has emerged that bridges the gap between sustainability and luxury. This niche is best described as Eco Luxe, luxurious high quality cosmetics that don't compromise on sustainability.


This post offers a curated spotlight on ten brands that exemplify the Eco Luxe archetype. These selected brands, such as Oquist Cosmetics and African Botanics, have set themselves apart through unique approaches to formulations, ethical sourcing, and sustainable packaging. Each contributes to defining what Eco Luxe truly stands for: an uncompromising marriage of opulence and responsibility.


If you're looking to delve deeper into the Eco Luxe Beauty Brand Archetype, our recently published research report is your comprehensive guide. It provides not just a holistic overview but also in-depth insights into this archetype, from its underlying philosophy and consumer demographics to its future market trends.


Eco Luxe Key Features

Target Audience: Millennials

Average Price: $78

Selling Points: Luxury, Plant Based, Sustainable & Organic

Categories: Skincare, Bodycare, Makeup & Fragrance



Featured Brands


Oquist Cosmetics

Founded: 2021

Country: Sweden

Cruelty Free | Vegan

Average Price: $88

Ownership: Independent

Founded by: Olga Ringquist & Pavel Babneevs

Swedish skincare brand Oquist Cosmetics distinguishes itself through their excellent sensorial formulations in terracotta packaging that each look like a piece of art. The brand specializes in skincare products that are both high-performance and environmentally friendly, utilizing natural, organic ingredients together with their iconic plastic free packaging. Oquist is one of my personal favorite brands, I've tried most of their range of products and they are all excellent. Their 5-in-1 butter was the 2022 Beauty Design Awards Winner in the Body Moisturizer Category. I also mentioned Oquist in my post on Swedish brands to watch in 2023.


Liha

2. Liha

Founded: 2017

Country: United Kingdom

Cruelty Free | Vegan

Average Price: $39

Ownership: Independent

Founded by: Abi Oyepitan & Liha Okunniwa

Líha is a unique concoction of Yoruba tradition and modern natural chemistry, where each product is a nod to African botanical excellence. The brand offers a range of skincare products like oils, butters, and soaps that are sustainably sourced and crafted, aligning ancient beauty traditions with modern ecological responsibility.


African Botanics

Founded: 2012

Country: United States

Cruelty Free | Vegan

Average Price: $129

Ownership: Independent

Founded by: Craig & Julia Noik

Ethically crafted in South Africa, African Botanics sources indigenous plants, oils, and extracts to formulate its range of luxury skincare products. Known for incorporating rare botanicals such as Marula and Baobab oils, the brand employs sustainable practices from sourcing to packaging, elevating its commitment to eco-luxury.


Kjaer Weis

Founded: 2010

Country: United States

Cruelty Free

Average Price: $52

Ownership: Independent

Founded by: Kirsten Kjaer Weis

Kjaer Weis is a pioneer in eco-luxe makeup, offering a unique blend of high-performance and sustainability. The brand is renowned for its refillable packaging system made from luxe materials like metal and glass. Its formulations often include certified organic ingredients, setting a new standard for luxury makeup that is both effective and environmentally friendly.


Peggy Sue

Founded: 2016

Country: Australia

Cruelty Free

Average Price: $34

Ownership: Independent

Founded by: Shanah & Alysha

Australian beauty brand Peggy Sue offers a range of ethical skincare products that combine self-care with environmental care. The brand is notable for its use of native Australian ingredients like Kakadu Plum and Finger Lime, which are sustainably sourced and packaged in eco-friendly materials.


8 Faces

Founded: 2017

Country: Canada

Cruelty Free | Vegan

Average Price: $98

Ownership: Independent

Founded by: Beth Shuman

Canadian luxury skincare brand 8 Faces specializes in creating versatile skincare products with a keen focus on quality. The brand's line-up features Boundless Solid Oil, a multipurpose product enriched with Amla Berry, a potent ingredient known for its nutrient-rich profile. This allows the oil to be used in a myriad of skincare applications, from moisturizing to soothing irritations. Committed to ethical practices, 8 Faces ensures that its ingredients are responsibly sourced. Their Brilliance Serum was the 2022 Beauty Design Awards winner in the serum category.


Aleph Beauty

Founded: 2018

Country: New Zealand

Cruelty Free | Vegan

Average Price: $35

Ownership: Independent

Founded by: Emma Peters

New Zealand's Aleph Beauty is leading the charge towards zero-waste cosmetics. Offering a tightly curated line of multi-functional cosmetics, Aleph employs compostable and recyclable packaging. The brand leverages technology to offer innovative formulations that are both potent and ecologically sound.


Cardea AuSet

Founded: 2017

Country: Canada

Cruelty Free | Vegan

Average Price: $38

Ownership: Independent

Founded by: Taylor Williams & Jennifer Bonato

Based in Canada, Cardea AuSet focuses on simple, plant-based, natural ingredients to curate its skincare line. Transparency is at the brand's core, whether it relates to sourcing of ingredients or ethical practices. Products like their sea mineral mist and activated charcoal mask are free from synthetic fragrances and additives, amplifying their natural luxury ethos.


Onest

9. Onest

Founded: 2016

Country: Czech Republic

Cruelty Free

Average Price: $41

Ownership: Independent

Founded by: Ondrej Elsner & Jan Sippl

Operating out of the Czech Republic, Onest specializes in artisan-crafted skincare products with a focus on organic ingredients. The brand is committed to clean formulations devoid of harmful chemicals, ensuring both efficacy and environmental consciousness. Their line ranges from serums to moisturizers, all designed to nourish the skin naturally.


Lesse

10. Lesse

Founded: 2018

Country: Canada

Cruelty Free | Vegan

Average Price: $61

Ownership: Independent

Founded by: Neada Deters

Lesse brings a minimalist philosophy to skincare, offering a streamlined, organic range that emphasizes quality over quantity. The brand places great importance on sourcing quality, organic ingredients and maintaining transparent supply chains. Known for products like their Ritual Serum, Lesse targets a wide range of skin concerns while adhering to ecological principles.



Thank you for reading! //Jennifer Carlsson

2 comentários


Convidado:
10 de out. de 2023

Thank you for your wonderful posts! I get to learn about a lot of brands from you.

Curtir

Convidado:
06 de out. de 2023

You should check Aviela Xx

Curtir
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Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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