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10 Cruelty Free South Korean Skincare Brands to Watch


10 Cruelty Free South Korean Skincare Brands to Watch

10 Cruelty Free South Korean Skincare Brands to Watch

South Korea has long been a mecca for skincare aficionados. Known for cutting-edge technology, trending ingredients, and packaging that's often too cute to resist, K-beauty brands have made a permanent mark on the global skincare landscape.


In this list, we bring you 10 up-and-coming cruelty-free South Korean skincare brands that are pushing the envelope in skincare science and ingredient integrity. Whether you're new to K-beauty or a long-time devotee, these brands offer something special—from minimalist design to eco-conscious practices and ground-breaking formulas.


Featured Brands:
Talitha Koum, green and beige packaging with big typography

Founded: 2022

Average Price: $40

Cruelty Free | Vegan

Brand Type: Happy Hippie

Talitha Koum crafts aromatherapy products that aim to elevate both spiritual and mental well-being. With a focus on natural ingredients and intentional blends, the brand seamlessly fuses ancient aromatic rituals with modern mindfulness techniques.



TOCOBO, pastel blue packaging with bright red typography

2. Tocobo

Founded: 2018

Average Price: $22

Cruelty Free | Vegan

Brand Type: Selfcare & Chill

Tocobo is all about botanical-based skincare with a minimalist flair. They focus on natural, effective ingredients, offering a curated range of products that prioritize quality over quantity.


Plodica, cute pastel packaging

Founded: 2022

Average Price: $27

Cruelty Free | Vegan

Brand Type: Friendly Fun

Plodica takes a no-nonsense approach to skincare. With a clean aesthetic and functional formulations, the brand targets a broad range of skin types and issues, offering uncomplicated but highly effective solutions.


Beauty of Joseon moodboard, classy soft pastel colors and minimalist design

Founded: 2018

Average Price: $17

Cruelty Free

Beauty of Joseon revisits the ancient beauty secrets of Korean royalty and adapts them for the modern skincare enthusiast. With a product range rich in traditional ingredients, the brand balances historical wisdom with contemporary skincare science.


Aromatica mood board, minimalist design

Founded: 2004

Average Price: $35

Cruelty Free | Vegan

Aromatica prides itself on being an eco-friendly and sustainable skincare brand. With a philosophy rooted in transparency, they emphasize clean, vegan-friendly formulations that are as gentle on the earth as they are on your skin.


By Wishtrend mood board, fun colorful packaging with contrasting colors

Founded: 2016

Average Price: $27

Cruelty Free

Brand Type: Pop Play

By Wishtrend takes an agile, data-driven approach to skincare. They develop their products based on customer feedback and skin-related Q&As, leading to a diverse product line that aims to solve real-world skincare concerns effectively.


Abib mood board, minimalist design in muted pastel colors.

7. Abib

Founded: 2016

Average Price: $24

Cruelty Free

Brand Type: Modern Minimalist

Abib combines minimalist packaging with maximum efficacy. Known for their highly concentrated formulations, the brand aims to simplify your skincare routine without compromising on results.


Juice To Cleanse mood board, simple apothecary style packaging

Founded: 2019

Average Price: $22

Cruelty Free | Vegan

Brand Type: Apothecary Lab

Juice to Cleanse offers a fresh approach to skin detoxification. Leveraging the natural purifying power of fruit and plant extracts, they create products that cleanse deeply while maintaining the skin’s natural moisture balance.


Chasin' Rabbits mood board, fun and super colorful packaging

Founded: 2020

Average Price: $13

Cruelty Free | Vegan

Brand Type: Pop Play

Chasin' Rabbits is a whimsical brand that brings a touch of fantasy into everyday skincare. Beyond its playful branding, the company is serious about delivering effective, natural-based formulations designed for youthful, radiant skin.


Krave Beauty mood board, fun packaging with big typography

Founded: 2017

Average Price: $23

Cruelty Free | Vegan

Brand Type: Pop Play

Krave Beauty cuts through the noise of the beauty industry by advocating for a simpler, more mindful approach to skincare. Their selective product line encourages consumers to listen to their skin's actual needs rather than be swayed by trends.




Thanks for taking the time to explore these remarkable South Korean skincare brands. Stay tuned for more insights and discoveries in the beauty world. Until next time.

//Jennifer Carlsson

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Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup
Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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