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10 Beauty Brands with Barbie Vibes


10 Beauty Brands with Barbie Vibes

The Barbie Hype is Huge!

With the Barbie movie now in theaters with a huge opening weekend the Barbie hype and going strong I wanted to highlight some brands that I think capture the Barbie vibe.


Promo image for the Barbie Movie with Margot Robbie and Ryan Gosling in a pink convertible.

Barbie Collabs with Beauty Brands

Tons of brands in all kinds of categories have been releasing official Barbie collabs leading up to the opening weekend, many of them collabs with beauty brands. One of the brands featured on this list, Mermade Hair, included! Other brands that released collabs with Barbie are Truly, Tangle Teezer, OPI, Hally, Moon Oral Care, Chi Hair and NYX Cosmetics!


Collage of beauty brand Barbie collab collections
Barbie Collabs with Beauty Brands in 2023

10 Beauty Brands with Barbie Vibes

Here are 10 Beauty Brands with adorable pastel packaging that serve Barbie realness. Perfect for anyone that loves cute cosmetics!


Mermade Hair products in bubblegum pink and lavender packaging

Cruelty Free

Australia

Haircare and Heat Styling Tools

Mermade Hair is an Australian Beauty Brands founded by Tara Simich in 2019. The have the most adorable heat styling tools in pretty pastel colors. They also released a line of just as cute haircare products last year. Mermade even did an official Barbie collab this year, such a perfect match! All their regular products look like they could be a Barbie collab.


Cute cake shaped cushion compacts from Merry Monde

Cruelty Free

South Korea

Makeup

I just can't get over how cute these cake shaped compacts from South Korean Makeup Brand Merry Monde are. All their makeup products are absolutely adorable.


Sunscreen products from Naked Sundays, lavender with holographic text

Cruelty Free | Vegan

Australia

Sunscreen

Australian sunscreen brand Naked Sundays was founded by Samantha Brett in 2021. They have sunscreens to suit any preference and all of them come in super cute pastel packaging with holographic details.


Lash and Brow Treatments from TYS Beauty

Cruelty Free | Vegan

United States

Lash, Brow and Lip Treatments

TYS Beauty was founded by Hannah & Haylee in 2020 and they make Lash, Brow and Lip Treatments. Love their cute and colorful packaging!


Wishful skincare products in pastel colored cute packaging with holographic details

Cruelty Free

UAE

Skincare

Wishful is the sister brand of popular makeup brand Huda Beauty. Their packaging is super cute with pastel colors and holographic details.

Trixie Cosmetics makeup products serving barbie vibes

Cruelty Free | Vegan

United States

Makeup

No list of Barbie Beauty Brands would be complete without drag queen Trixie Mattel's makeup brand Trixie Cosmetics. Trixie Mattel actually has a personal collection of Barbie dolls. The brands adorable heart shaped packaging is 100% serving.


Super cute skincare products from Kiramoon in pastel pink with red details

Cruelty Free | Vegan

United States

Skincare

Kiramoon is the adorable skincare brand founded by Lindsey Martin in 2021. Their formulations are also awesome, you can tell that a lot of love went into creating this brand.


The Skinny Confidential products in pink and lavender

Cruelty Free

United States

Skincare and Skincare Tools

The Skinny Confidential set out to create skincare tools with a super cute aesthetic. Everything about it just screams Barbie!


Cute Makeup products from Kaja

Cruelty Free

United States

Makeup

Kaja is an adorable makeup brand that was co-created by korean MBX and Sephora. Their fun innovative makeup products are all made in South Korea and come at an affordable price point.


Cute pastel colored makeup products from KimChi Chic Beauty

Cruelty Free

United States

Makeup

Kimchi Chic Beauty is drag queen KimChi's (Sang-Young Shin) cute makeup brand created by Bespoke Beauty Brands (also behind the brand Jason Wu). The brand offers a wide range of makeup products all in adorable packaging.



Which beauty brands do you think have the best Barbie vibes? Did I miss any brands? Thank you for reading! //Jennifer Carlsson

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Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup
Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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