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Top 15 Makeup Brands Trending on Instagram April


Top 15 Makeup Brands Trending on Instagram April

Top 15 Makeup Brands on Instagram

The ranking is based on instagram followers, growth, engagement. The full list of makeup brands has 440 brands in total, this is just the top 15 of those. We have updated this list monthly for over a year now. New brands are frequently added and if any brands that should be on this list seems to be missing we’re happy to let you know where they rank if on the extended list or add them for future months if they meet criteria.




Rare Beauty

2020

United States

Cruelty Free | Vegan

Founded by Selena Gomez

Instagram Top Makeup Rank: 1



R.E.M. beauty

2021

United States

Cruelty Free | Vegan

Founded by Ariana Grande

Instagram Top Makeup Rank: 2



HINDASH

2021

UAE

Cruelty Free

Founded by Mohammed Hindash

Instagram Top Makeup Rank: 3


2019

United States

Cruelty Free | Vegan

Founded by Millie Bobby Brown

Instagram Top Makeup Rank: 4


Makeup A Murder

2018

United States

Cruelty Free | Vegan

Founded by Theresa Spencer

Instagram Top Makeup Rank: 5


Sheglam

2019

United States

Instagram Top Makeup Rank: 6


Romand

2016

South Korea

Cruelty Free

Founded by Saeron Min

Instagram Top Makeup Rank: 7



Flower Knows

2016

China

Cruelty Free | Vegan

Founded by Yang Zifeng & Zhou Tiancheng

Instagram Top Makeup Rank: 8


Nekoyanin

2021

United States

Cruelty Free | Vegan

Founded by Yin

Instagram Top Makeup Rank: 9


Kaleidos

2013

China

Cruelty Free | Vegan

Founded by Zoey Pu

Instagram Top Makeup Rank: 10


Glossier

2014

United States

Cruelty Free

Founded by Emily Weiss

Instagram Top Makeup Rank: 11


Danessa Myricks Beauty

2016

United States

Cruelty Free

Founded by Danessa Myricks

Instagram Top Makeup Rank: 12


Haus Labs

2019

United States

Cruelty Free | Vegan

Founded by Ben Jones & Lady Gaga

Instagram Top Makeup Rank: 13



Tower 28

2019

United States

Cruelty Free | Vegan

Founded by Amy Liu

Instagram Top Makeup Rank: 14


About-Face

2021

United States

Cruelty Free | Vegan

Founded by Natalie J Sperling

Instagram Top Makeup Rank: 15



This list is not the brands with the most followers, what I’m trying to measure is what brands are steadily growing and getting engaged attention. Brands that have unusually low engagement or brands that are loosing followers get a penalties in the algorithm, since it’s a negative indication. Having a lot of followers but no engagement might mean the brand bought followers or that followers really don’t care about the brand. A high rank on this list is an indication that the brand is growing, has an engaged customer base and a lot of potential.



Thank you for reading!

//Jennifer Carlsson

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Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup
Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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