Top 15 Makeup Brands on Instagram
The ranking is based on instagram followers, growth, engagement. The full list of makeup brands has 440 brands in total, this is just the top 15 of those. We have updated this list monthly for over a year now. New brands are frequently added and if any brands that should be on this list seems to be missing we’re happy to let you know where they rank if on the extended list or add them for future months if they meet criteria.
2020
United States
Cruelty Free | Vegan
Founded by Selena Gomez
Instagram Top Makeup Rank: 1
2021
United States
Cruelty Free | Vegan
Founded by Ariana Grande
Instagram Top Makeup Rank: 2
2021
UAE
Cruelty Free
Founded by Mohammed Hindash
Instagram Top Makeup Rank: 3
2019
United States
Cruelty Free | Vegan
Founded by Millie Bobby Brown
Instagram Top Makeup Rank: 4
2018
United States
Cruelty Free | Vegan
Founded by Theresa Spencer
Instagram Top Makeup Rank: 5
2019
United States
Instagram Top Makeup Rank: 6
2016
South Korea
Cruelty Free
Founded by Saeron Min
Instagram Top Makeup Rank: 7
2016
China
Cruelty Free | Vegan
Founded by Yang Zifeng & Zhou Tiancheng
Instagram Top Makeup Rank: 8
2021
United States
Cruelty Free | Vegan
Founded by Yin
Instagram Top Makeup Rank: 9
2013
China
Cruelty Free | Vegan
Founded by Zoey Pu
Instagram Top Makeup Rank: 10
2014
United States
Cruelty Free
Founded by Emily Weiss
Instagram Top Makeup Rank: 11
2016
United States
Cruelty Free
Founded by Danessa Myricks
Instagram Top Makeup Rank: 12
2019
United States
Cruelty Free | Vegan
Founded by Ben Jones & Lady Gaga
Instagram Top Makeup Rank: 13
2019
United States
Cruelty Free | Vegan
Founded by Amy Liu
Instagram Top Makeup Rank: 14
2021
United States
Cruelty Free | Vegan
Founded by Natalie J Sperling
Instagram Top Makeup Rank: 15
This list is not the brands with the most followers, what I’m trying to measure is what brands are steadily growing and getting engaged attention. Brands that have unusually low engagement or brands that are loosing followers get a penalties in the algorithm, since it’s a negative indication. Having a lot of followers but no engagement might mean the brand bought followers or that followers really don’t care about the brand. A high rank on this list is an indication that the brand is growing, has an engaged customer base and a lot of potential.
Thank you for reading!
//Jennifer Carlsson
