top of page
Search


Rhode Skin: Most Successful Skincare Launch in 2022
The absolute biggest success of the Celebrity Skincare brands launched in 2022 is Hailey Biebers Rhode.
Jennifer Carlsson
Apr 4, 20232 min read


Top 15 Australian Skincare Brands Trending on Instagram October 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 15 trending skincare brands based in Australia.
Jennifer Carlsson
Nov 20, 20221 min read


October Top 16 Skincare Brands Trending on TikTok
October Top 16 Skincare Brands Trending on TikTok. Updated Monthly!
Jennifer Carlsson
Nov 17, 20221 min read


Top 30 Skincare Brands Trending on Instagram October
The ranking is based on instagram followers, growth, engagement. The full list has 797 brands in total, this is just the top 30.
Jennifer Carlsson
Nov 1, 20222 min read


Brand Type: Friendly Fun
This category is overall where you will find the absolute cutest skincare brands.
Jennifer Carlsson
Jun 20, 20222 min read


Brand Type: Selfcare & Chill
This brand type is super colorful and fun, targeting millennials that love sensorial skincare as self-care.
Jennifer Carlsson
Jun 19, 20222 min read


Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate.
Jennifer Carlsson
May 1, 20222 min read


Review: Watermelon Glow Sleeping Mask from Glow Recipe
Watermelon Glow Sleeping Mask from Glow Recipe! Discover its fresh watermelon scent and bouncy gel-like texture for hydrated, glowing skin.
Jennifer Carlsson
Feb 19, 20222 min read


Top 10 Cutest Cruelty Free Skincare Brands 2022
We all love skincare products that spark joy and look super cute in our homes.
Jennifer Carlsson
Feb 3, 20224 min read


10 Cruelty Free Toners with Pretty Packaging
Looking for a good toner from a cruelty free brand? We got you. Here are a range of different cruelty free toners to check out.
Jennifer Carlsson
Dec 24, 20211 min read


10 Fun Australian Indie Skincare Brands
There's a lot of really cool and fun beauty brands from Australia so I wanted to share some of my favorite Australian skincare brands!
Jennifer Carlsson
Dec 17, 20211 min read


10 Cute Indonesian Beauty Brands
Here are 10 cute and cool skincare brands from Indonesia to check out!
Jennifer Carlsson
Dec 2, 20211 min read


10 Aluminum Free Natural and Zero Waste Deodorants
There are A TON of options out there for aluminum free natural deodorant! All of these are cruelty free and most of them vegan.
Jennifer Carlsson
Sep 9, 20212 min read


10 cruelty free and vegan cleansing balms
I've really been loving using a cleansing balm as part of my skincare routine so I figure I would share some cruelty free cleansing balms.
Jennifer Carlsson
Aug 26, 20213 min read


Brand Design Study: Florence by Mills
Florence by Mills is a beauty brand lead by teenage actress Millie Bobbie Brown.
Jennifer Carlsson
Aug 2, 20213 min read


Top 100 Trending Skincare Brands August 2021
This is a top list of skincare brands based on their performance on Instagram. It's based on their followers, engagement and growth.
Jennifer Carlsson
Jul 31, 20212 min read
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
Subscribe to my newsletter!
Want to get updated when I post new blog posts, release new reports and take part in exclusive offers? Join my email list!
bottom of page
