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Top 10 Pop Play Beauty Brands to Watch


Top 10 Pop Play Beauty Brands to Watch

Top 10 Pop Play Beauty Brands to Watch

Pop Play is the quintessential Gen Z Brand Archetype, the design features big bold typography and vivid contrasting colors. The products are affordable, inclusive and fun. We look at 10 Beauty Brands to watch out of the 87 brands featured in my Pop Play Beauty Brand Archetype Report. The report offers both a holistic overview and more in depth analysis of this brand archetype.



Pop Play Key Features:

Target Audience: Gen Z

Average Price: $19

Selling Points: Fun, Inclusive & Affordable

Categories: Skincare, Makeup & Sunscreen

Featured Brands:


Byoma Moodboard, packaging with bright contrasting colors

Founded: 2022

Country: United Kingdom

Cruelty Free | Vegan

Average Price: $16

Ownership: Future Beauty Labs

Founded by: Marc Elrick

Byoma is dedicated to offering a wide range of skincare products that cater to various skin types and concerns. With a commitment to quality, they provide options for those seeking effective and diverse skincare solutions.


I Dew Care Moodboard, cute colorful packaging with fun textures.

Founded: 2017

Country: South Korea

Cruelty Free

Average Price: $19

Ownership: MBX

Founded by: Hyungseok Dino Ha

I Dew Care is where enjoyable skincare meets real, noticeable results. As K-beauty experts, their mission is to provide skincare that brings joy and transforms your skin.


Their commitment is to deliver fun and functionality through unique textures, delightful scents, and vibrant packaging—a concept they call "Skintertainment". With I Dew Care, skincare is not just a routine; it's a joyful experience that leaves your skin visibly improved.


Made By Mitchell

Founded: 2020

Country: United Kingdom

Cruelty Free

Average Price: $25

Ownership: Independent

Founded by: Mitchell Halliday

Made by Mitchell, hailing from the UK, is all about celebrating self-expression through makeup. Their line of cosmetics is designed for those who see makeup as an art form. With a vibrant selection of products, they empower individuals to explore their creative side and craft their unique beauty looks.


Feat For Skin

Founded: 2021

Country: Indonesia

Cruelty Free

Average Price: $8

Ownership: Independent

Founded by: -

Feat for Skin specializes in skincare solutions that combine natural ingredients with advanced formulations. Their goal is to provide effective options for various skin needs.


iNNBEAUTY Project

Founded: 2019

Country: United States

Cruelty Free | Vegan

Average Price: $27

Ownership: Independent

Founded by: Alisa Metzger & Jen Shane

iNNBeauty Project takes a straightforward approach to clean beauty. Their products are designed to simplify your skincare and makeup routine while delivering results you can trust.


Starface

Founded: 2019

Country: United States

Cruelty Free | Vegan

Average Price: $13

Ownership: Independent

Founded by: Julie Schott & Brian Bordainick

Starface turns the often-dreaded pimple into a star-studded affair. Known for their iconic star-shaped pimple patches, They offer a playful yet effective solution to address common skincare concerns.


Sallve

7. Sallve

Founded: 2019

Country: Brazil

Cruelty Free | Vegan

Average Price: $12

Founded by: Daniel Wjuniski

Sallve, a Brazilian skincare brand, has carved its niche in the beauty industry with a unique and refreshing approach to skincare. They challenge the conventions of the skincare industry, proving that effective skincare doesn't have to be complicated or come with a hefty price tag. Instead, they offer accessible, high-quality solutions that cater to various skin types and concerns.


Bubble

8. Bubble

Founded: 2019

Country: United States

Cruelty Free | Vegan

Average Price: $16

Ownership: Independent

Founded by: Shai Eisenman

Bubble takes a modern approach to skincare, with a particular emphasis on catering to young skin. Their products are formulated with a commitment to healthier ingredients and transparency. They prioritize simplicity and all their products are dermatologist-tested, vegan, and fragrance-free.

Bubble's mission centers around making high-quality skincare accessible to a broader audience, with a particular focus on affordability and effectiveness for youthful complexions.


Billie

9. Billie

Founded: 2017

Country: United States

Cruelty Free | Vegan

Average Price: $10

Ownership: Edgewell Personal Care

Founded by: Georgina Gooley & Jason Bravman

Billie is all about bodycare that makes you feel good. Their specialty is fuss-free, delightful bodycare products designed to bring joy to your self-care routine, whether it's a daily ritual or an occasional treat.


Each Billie product is carefully crafted to simplify your routine and nourish the skin you're in. Billie has taken thoughtful steps to ensure that using their products are a seamless and enjoyable experience.


YouthForia, packaging in Gen Z green and violet with big bold typography

Founded: 2021

Country: United States

Cruelty Free | Vegan

Average Price: $36

Ownership: Independent

Founded by: Fiona Co Chan

YouthForia redefines makeup as an extension of your skincare routine, pioneering the concept of makeup you can sleep in. This innovative approach blends elevated playfulness with high-quality, unique formulas, ensuring a dose of fun without compromising performance or skin health.



Thank you for reading! //Jennifer Carlsson


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Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup
Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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