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Ducalm - Redesigning Products I Love
Since I think the formulations are bomb, I wanted to put together my idea of a reimagined Design for Ducalm.
Jennifer Carlsson
Feb 26, 20244 min read
Top 30 Microbiome Friendly Skincare Brands Trending on Instagram
This work is sponsored by and created as a collaboration with Kind to Biome about microbiome friendly skincare.
Jennifer Carlsson
Feb 23, 20246 min read
Top 10 Skincare Brands Trending on Instagram 2023
Explore the top 10 skincare brands trending on Instagram in 2023, looking into the strategies that have made them stand out.
Jennifer Carlsson
Feb 8, 20246 min read
Top 10 Alchemy Beauty Brands to Watch
A highlight of 10 Alchemy Beauty Brands that blend ancient wisdom, modern science, and sustainability.
Jennifer Carlsson
Dec 13, 20235 min read
Top 10 Pop Play Beauty Brands to Watch
Pop Play is the quintessential Gen Z Beauty Brand Archetype, We look at 10 Brands to watch from this colorful brand type.
Jennifer Carlsson
Oct 16, 20233 min read
Boring Without You: no BS Skincare for Combination Skin
Boring Without You founder Davey Rooney on formulating effective products, Clean Beauty BS and Skincare for Combo Skin.
Jennifer Carlsson
Oct 16, 20234 min read
Top 10 Skincare Brands Trending on Instagram September 2023
In this post I share the Top 10 of the data driven list of Skincare Brands Trending on Instagram September 2023. Get the full top 700 list.
Jennifer Carlsson
Oct 6, 20234 min read
10 Cruelty Free South Korean Skincare Brands to Watch
Explore 10 innovative, cruelty-free South Korean skincare brands reshaping the beauty landscape.
Jennifer Carlsson
Oct 1, 20233 min read
Top 15 Skincare Brands Trending on Instagram April
These are the top 15 skincare brands trending on Instagram in April 2023.
Jennifer Carlsson
May 3, 20232 min read
Rhode Skin: Most Successful Skincare Launch in 2022
The absolute biggest success of the Celebrity Skincare brands launched in 2022 is Hailey Biebers Rhode.
Jennifer Carlsson
Apr 5, 20232 min read
Top 15 Australian Skincare Brands Trending on Instagram October 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 15 trending skincare brands based in Australia.
Jennifer Carlsson
Nov 20, 20221 min read
October Top 16 Skincare Brands Trending on TikTok
October Top 16 Skincare Brands Trending on TikTok. Updated Monthly!
Jennifer Carlsson
Nov 17, 20221 min read
Top 30 Skincare Brands Trending on Instagram October
The ranking is based on instagram followers, growth, engagement. The full list has 797 brands in total, this is just the top 30.
Jennifer Carlsson
Nov 1, 20222 min read
Brand Type: Friendly Fun
This category is overall where you will find the absolute cutest skincare brands.
Jennifer Carlsson
Jun 20, 20222 min read
Brand Type: Selfcare & Chill
This brand type is super colorful and fun, targeting millennials that love sensorial skincare as self-care.
Jennifer Carlsson
Jun 20, 20222 min read
Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate.
Jennifer Carlsson
May 2, 20222 min read
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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