2 days ago
3 min

10 Cruelty Free South Korean Skincare Brands to Watch

Explore 10 innovative, cruelty-free South Korean skincare brands reshaping the beauty landscape.

Top 15 Skincare Brands Trending on Instagram April

Jennifer Carlsson

May 3
2 min

Top 15 Skincare Brands Trending on Instagram April

These are the top 15 skincare brands trending on Instagram in April 2023.

Jennifer Carlsson

Apr 4
2 min

Most Successful Skincare Launch in 2022

The absolute biggest success of the Celebrity Skincare brands launched in 2022 is Hailey Biebers Rhode.

Top 15 Australian Skincare Brands Trending on Instagram October 2022

Jennifer Carlsson

Nov 20, 2022
1 min

Top 15 Australian Skincare Brands Trending on Instagram October 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 15 trending skincare brands based in Australia.

October Top 16 Skincare Brands Trending on TikTok

Jennifer Carlsson

Nov 16, 2022
1 min

October Top 16 Skincare Brands Trending on TikTok

October Top 16 Skincare Brands Trending on TikTok. Updated Monthly!

Top 30 Skincare Brands Trending on Instagram October

Jennifer Carlsson

Nov 1, 2022
2 min

Top 30 Skincare Brands Trending on Instagram October

The ranking is based on instagram followers, growth, engagement. The full list has 797 brands in total, this is just the top 30.

Jennifer Carlsson

Jun 20, 2022
2 min

Brand Type: Friendly Fun

This category is overall where you will find the absolute cutest skincare brands.

Jennifer Carlsson

Jun 19, 2022
1 min

Brand Type: Selfcare & Chill

This brand type is super colorful and fun, targeting millennials that love sensorial skincare as self-care.

Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022

Jennifer Carlsson

May 1, 2022
2 min

Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate.

Review: Watermelon Glow Sleeping Mask from Glow Recipe

Jennifer Carlsson

Feb 19, 2022
2 min

Review: Watermelon Glow Sleeping Mask from Glow Recipe

Review of Watermelon Glow Sleeping Mask from the brand Glow Recipe.

Top 10 Cutest Cruelty Free Skincare Brands 2022

Jennifer Carlsson

Feb 3, 2022
4 min

Top 10 Cutest Cruelty Free Skincare Brands 2022

We all love skincare products that spark joy and look super cute in our homes.

10 Cruelty Free Toners with Pretty Packaging

Jennifer Carlsson

Dec 24, 2021
1 min

10 Cruelty Free Toners with Pretty Packaging

Looking for a good toner from a cruelty free brand? We got you. Here are a range of different cruelty free toners to check out.

Jennifer Carlsson

Dec 17, 2021
1 min

10 Fun Australian Indie Skincare Brands

There's a lot of really cool and fun beauty brands from Australia so I wanted to share some of my favorite Australian skincare brands!

Jennifer Carlsson

Dec 2, 2021
1 min

10 Cute Indonesian Beauty Brands

Here are 10 cute and cool skincare brands from Indonesia to check out!

10 Aluminum Free Natural and Zero Waste Deodorants

Jennifer Carlsson

Sep 9, 2021
2 min

10 Aluminum Free Natural and Zero Waste Deodorants

There are A TON of options out there for aluminum free natural deodorant! All of these are cruelty free and most of them vegan.

10 cruelty free and vegan cleansing balms

Jennifer Carlsson

Aug 26, 2021
3 min

10 cruelty free and vegan cleansing balms

I've really been loving using a cleansing balm as part of my skincare routine so I figure I would share some cruelty free cleansing balms.

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Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup

MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist

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The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist