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Rebranded Beauty: Tree Hut
A detailed look at Tree Hut’s 2025 rebrand, comparing the old and new packaging design and analyzing the logo, colour system, and visual strategy.
Jennifer Carlsson
Mar 178 min read
Principles of Beauty Design #3: Alignment
In this part, we’re moving into alignment, one of the most foundational principles of design that often goes unnoticed when it’s done well—and stands out when it isn’t.
Jennifer Carlsson
Jun 11, 20255 min read
Principles of Beauty Design #2: Spacing
Learn the Principles of Beauty Design, in this post we take a close look at spacing.
Jennifer Carlsson
Jun 4, 20253 min read
Principles of Beauty Design #1: Layout
Learn the principles of beauty design by recreating the layout of various different beauty products.
Jennifer Carlsson
May 28, 20253 min read
Principles of Beauty Design #0: Intent
Introduction to a series of posts exploring the Principles of Beauty Design starting with Intent.
Jennifer Carlsson
May 21, 20253 min read
Beauty Brand Breakdown: Snif
Snif dismantles traditional perfumery barriers, making fragrance shopping refreshingly modern, accessible, and fun.
Jennifer Carlsson
May 12, 20254 min read
Beauty Brand Breakdown: Crown Affair
Discover the art of intentional beauty rituals with Crown Affair, a minimalist brand redefining hair care through quality and simplicity.
Jennifer Carlsson
Oct 23, 20244 min read
Brand Design Study: Simihaze Beauty
In this brand study, we will scrutinize Simihaze Beauty's distinctive elements—from their logo and color scheme to their packaging design.
Jennifer Carlsson
May 1, 20245 min read
Brand Design Study: Selfmade
Dive into our design study of Selfmade: a brand marrying skin care with the art of self-care, showcasing a vibrant visual shift.
Jennifer Carlsson
Apr 24, 20245 min read
Cosmetics Packaging Colors and Communication
Have you thought about what information beauty brands are communicating with the colors of their packaging?
Jennifer Carlsson
Nov 29, 20213 min read
Review: Living Cleansing Balm from Then I Met You
The design of this brand is so pretty and I especially like their products with this gradient style packaging.
Jennifer Carlsson
Oct 24, 20211 min read
Brand Design Study: Florence by Mills
Florence by Mills is a beauty brand lead by teenage actress Millie Bobbie Brown.
Jennifer Carlsson
Aug 2, 20213 min read
Is it actually sustainable? Greenwashing in the Beauty Industry.
With the industry actively lying to you it's really hard to make sustainable choices. In this article I help uncover greenwashing.
Jennifer Carlsson
Jul 25, 20214 min read
Brand Design Study: iNNBEAUTY Project
Innbeauty project is a USA based, cruelty-free, vegan, woman owned skincare brand.
Jennifer Carlsson
Jun 14, 20213 min read
Beauty Packaging Trend 2021: Monochrome
An increasingly popular trend I'm seeing for cosmetics brands is this clean minimalist style with just one flat color and simple white sans
Jennifer Carlsson
Mar 28, 20212 min read
10 Beauty Brands with Eco Friendly Packaging
I really wanted to highlight some really cool brands that have put a lot of thought and work into having packaging that is both sustainable
Jennifer Carlsson
Feb 18, 20211 min read
MINTOIRO BLOG
Jennifer Carlsson
Founder of Mintoiro
Jennifer Carlsson is a Stockholm-based beauty industry researcher, strategist, and designer. She publishes data-driven trend forecasts, brand archetype studies, and market reports grounded in Mintoiro’s proprietary Beauty Intelligence Database and Brand Trend Index.
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