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Writer's pictureJennifer Carlsson

Review: Living Cleansing Balm from Then I Met You


Review: Living Cleansing Balm from Then I Met You


Photo of Charlotte Cho smiling and holding products from her brand then I met you.
Charlotte Cho, founder of Then I Met You


Then I Met You is a cruelty-free (Leaping Bunny certified) and independently owned beauty brand Founded by Charlotte Cho. Who is also the co-founder of Soko Glam, the online beauty store known for it's excellent selection of Korean beauty brands. You can find their products on their own website, Soko Glam or Cult Beauty.








Living Cleansing Balm from Then I Met You, Jar with a blue gradient that goes to clear at the bottom

Then I Met You

$38 / 90 g

Vegan | Cruelty Free

The design of this brand is so pretty and I especially like their products with this gradient style packaging. This pretty cleansing balm was the winner of the Cleanser Category for Beauty Design Awards 2020!


gif image showing the yellow balm being scooped out of a jar
Filmed me digging in for the first scoop, so satisfying!

I love the texture of this cleansing balm, it melts really smooth. I usually use a gel cleanser after, but I feel like I could skip the second cleanse if I wanted because I don't feel greasy or oily. It has a lovely scent that is fruity and fresh, but it's not at all overpowering.




My Rating

5 out of 5 hearts

I really enjoy using this product and I'm very happy I bought it! I would recommend it if you enjoy double cleansing and want to treat yourself. It lasts really long but it is a bit pricey. If you want a more budget friendly option I have some in my post about cleansing balms!



Eco Friendly Rating

1 out of 5 rating

Even though I think the packaging is really beautiful it is sadly made out of plastic. As I talk about in my post about greenwashing plastic pollution is a big issue and plastic is not recyclable.


I had some fun and created this stop motion animation video with the packaging! Hope you like it.



Thank you for reading! //Jennifer Carlsson

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Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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