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Jennifer Carlsson
Nov 20, 20221 min read
Top 15 Australian Skincare Brands Trending on Instagram October 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 15 trending skincare brands based in Australia.
Jennifer Carlsson
Nov 17, 20221 min read
October Top 16 Skincare Brands Trending on TikTok
October Top 16 Skincare Brands Trending on TikTok. Updated Monthly!
Jennifer Carlsson
Nov 14, 20225 min read
What’s the Deal with Celebrity Beauty Brands?
Who is creating these brands? Who is a Celebrity? Are there actually more Celebrity Beauty Brands lately?
Jennifer Carlsson
Nov 1, 20222 min read
Top 30 Skincare Brands Trending on Instagram October
The ranking is based on instagram followers, growth, engagement. The full list has 797 brands in total, this is just the top 30.
Jennifer Carlsson
Sep 21, 20223 min read
Beauty Brand Logo Design Trends & Statistics 2022
In this report I share statistics and trends for beauty brand logos. I choose to include all the brands from all my top trending brands list
Jennifer Carlsson
Sep 5, 20224 min read
Review of the 8 Aluminum Free Deodorants That I've Tried
There’s one simple reason to why I don’t want to use deodorant with Aluminum in it; yellow pit stains.
Jennifer Carlsson
Aug 26, 20221 min read
10 Cruelty Free, Vegan and Plastic Free Moisturizers
I think every brand cares about being sustainable, especially indie beauty brands.
Jennifer Carlsson
Jul 6, 20222 min read
Brand Type: Bright Future
Brands like these show that you can buy sustainable products without sacrificing the quality, fun and style.
Jennifer Carlsson
Jul 6, 20221 min read
Brand Type: Modern Minimalist
This brand type is called Modern Minimalist.
Jennifer Carlsson
Jul 4, 20222 min read
Brand Types: Apothecary Lab
This is the third in a series of brand types that I have created. From super cute brands we now dive into something completely different!
Jennifer Carlsson
Jun 20, 20222 min read
Brand Type: Friendly Fun
This category is overall where you will find the absolute cutest skincare brands.
Jennifer Carlsson
Jun 19, 20222 min read
Brand Type: Selfcare & Chill
This brand type is super colorful and fun, targeting millennials that love sensorial skincare as self-care.
Jennifer Carlsson
Jun 10, 20221 min read
10 Cruelty Free, Vegan and Plastic Free Cleansers
One of the best things to look for when trying to find sustainable cosmetics products is plastic free packaging.
Jennifer Carlsson
May 15, 20222 min read
Top 20 Body Care Brands With Highest Growth Rate On Instagram April 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 20 body care brands with the highest growth rate.
Jennifer Carlsson
May 1, 20222 min read
Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate.
Jennifer Carlsson
Mar 24, 20223 min read
DIP IS BETTER! - How Dip Founder Kate Assaraf Created a Sustainable Premium Hair Care Brand
There's no cooler solid hair care brand than Dip! We talk to founder Kate Assaraf about how she created Dip!
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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