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Makeup Brands to Watch on Instagram December 2025
This post highlights five makeup brands to watch from the December 2025 Instagram ranking—brands that are currently gaining momentum, re-entering higher positions, or showing clear signs of acceleration.
Jennifer Carlsson
Jan 193 min read
Fragrance Brands to Watch on Instagram December 2025
Fragrance continues to behave differently from skincare and haircare on Instagram. Growth is typically slower, audiences are more niche, and performance is often driven by storytelling depth, founder credibility, and cultural positioning rather than rapid scale.
Jennifer Carlsson
Jan 163 min read
Top 10 Haircare Brands Trending on Instagram December 2025
Haircare continues to be one of the most dynamic categories on Instagram, where brand performance is often shaped by launch cycles, founder visibility, aesthetic recognizability, and audience loyalty rather than sheer scale alone.
Jennifer Carlsson
Jan 144 min read
Top 10 Skincare Brands Trending on Instagram December 2025
Instagram continues to function as a real-time barometer for brand momentum in the global skincare market. While follower count reflects long-term visibility, ranking movement over time reveals which brands are actively gaining traction, stabilizing at scale, or recalibrating after peak moments.
Jennifer Carlsson
Jan 125 min read
Apothecary Lab - Rising Trend in Fragrance
In the realm of fragrance, the Apothecary Lab trend represents a contemporary revival of the ancient apothecary's ethos.
Jennifer Carlsson
Mar 17, 20247 min read
Modern Minimalist - Rising Trend in Skincare
The Modern Minimalist brand type and trend in skincare represents a fusion of innovation, transparency, and inclusivity.
Jennifer Carlsson
Mar 6, 20246 min read
Top 30 Microbiome Friendly Skincare Brands Trending on Instagram
This work is sponsored by and created as a collaboration with Kind to Biome about microbiome friendly skincare.
Jennifer Carlsson
Feb 23, 20246 min read
Top 10 Makeup Brands Trending on Instagram 2023
Explore the top 10 makeup brands trending on Instagram in 2023, looking into the strategies that have made them stand out.
Jennifer Carlsson
Feb 9, 20246 min read
Top 10 Skincare Brands Trending on Instagram 2023
Explore the top 10 skincare brands trending on Instagram in 2023, looking into the strategies that have made them stand out.
Jennifer Carlsson
Feb 8, 20246 min read
Top 10 Skincare Brands Trending on Instagram September 2023
In this post I share the Top 10 of the data driven list of Skincare Brands Trending on Instagram September 2023. Get the full top 700 list.
Jennifer Carlsson
Oct 6, 20234 min read
Most Followed Beauty Brands on Instagram
What are the most followed Beauty Brands on Instagram right now? Many lists out there get it wrong so you might be surprised!
Jennifer Carlsson
Jul 10, 20232 min read
Top 15 Makeup Brands Trending on Instagram April
These are the top 15 Makeup Brands trending on instagram in April 2023.
Jennifer Carlsson
May 3, 20232 min read
Top 15 Skincare Brands Trending on Instagram April
These are the top 15 skincare brands trending on Instagram in April 2023.
Jennifer Carlsson
May 3, 20232 min read
Top 15 Australian Skincare Brands Trending on Instagram October 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 15 trending skincare brands based in Australia.
Jennifer Carlsson
Nov 20, 20221 min read
Top 30 Skincare Brands Trending on Instagram October
The ranking is based on instagram followers, growth, engagement. The full list has 797 brands in total, this is just the top 30.
Jennifer Carlsson
Nov 1, 20222 min read
15 Trending Makeup Brands Showing Steady Growth
I wanted to look at what makeup brands have been showing consistent growth over the past year.
Jennifer Carlsson
Mar 6, 20222 min read
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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