6 days ago
2 min

Top 30 Skincare Brands Trending on TikTok August 2023

Top list of skincare brands trending on TikTok that is updated monthly just like my trending on Instagram lists.

Sep 18
4 min

Sundae - How Lizzie Waley is Bringing Fun to Bodycare

Sundae is a fun Australian bodycare brand that makes deliciously scented whipped shower foams that looks just like whipped cream!

Jennifer Carlsson

Sep 8
4 min

Beauty Brand Archetype Report 2023 - Introduction

I've created a set of 12 Beauty Brands Archetype Reports, now available here on this website, as 12 separate reports.

Jennifer Carlsson

Aug 2
2 min

10 Beauty Brands with Barbie Vibes

Here are 10 Beauty Brands with adorable pastel packaging that serve barbie realness. Perfect for anyone that loves cute cosmetics!

Most Followed Beauty Brands on Instagram

Jennifer Carlsson

Jul 10
2 min

Most Followed Beauty Brands on Instagram

What are the most followed Beauty Brands on Instagram right now? Many lists out there get it wrong so you might be surprised!

10 Swedish Beauty brands to watch in 2023

Jennifer Carlsson

May 6
2 min

10 Swedish Beauty brands to watch in 2023

Here are10 Swedish beauty brands I’m paying attention to in 2023.

Top 15 Makeup Brands Trending on Instagram April

Jennifer Carlsson

May 3
2 min

Top 15 Makeup Brands Trending on Instagram April

These are the top 15 Makeup Brands trending on instagram in April 2023.

Top 15 Skincare Brands Trending on Instagram April

Jennifer Carlsson

May 3
2 min

Top 15 Skincare Brands Trending on Instagram April

These are the top 15 skincare brands trending on Instagram in April 2023.

Jennifer Carlsson

Apr 4
2 min

Most Successful Skincare Launch in 2022

The absolute biggest success of the Celebrity Skincare brands launched in 2022 is Hailey Biebers Rhode.

Jennifer Carlsson

Apr 2
2 min

10 Fragrance Brands to Watch in 2023

There’s a lot happening in the fragrance category now and these are the 10 fragrance brands I’m paying attention to in 2023.

October Top 16 Skincare Brands Trending on TikTok

Jennifer Carlsson

Nov 16, 2022
1 min

October Top 16 Skincare Brands Trending on TikTok

October Top 16 Skincare Brands Trending on TikTok. Updated Monthly!

What’s the Deal with Celebrity Beauty Brands?

Jennifer Carlsson

Nov 14, 2022
5 min

What’s the Deal with Celebrity Beauty Brands?

Who is creating these brands? Who is a Celebrity? Are there actually more Celebrity Beauty Brands lately?

Jennifer Carlsson

Jul 6, 2022
2 min

Brand Type: Bright Future

Brands like these show that you can buy sustainable products without sacrificing the quality, fun and style.

Jennifer Carlsson

Jul 6, 2022
1 min

Brand Type: Modern Minimalist

This brand type is called Modern Minimalist.

Jennifer Carlsson

Jul 4, 2022
2 min

Brand Types: Apothecary Lab

This is the third in a series of brand types that I have created. From super cute brands we now dive into something completely different!

Jennifer Carlsson

Jun 20, 2022
2 min

Brand Type: Fun Friend

This category is overall where you will find the absolute cutest skincare brands.

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Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup

MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist

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Subscribe to my newsletter!

The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist

Sign up for newsletter!

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist