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Beauty Trend Forecast 2026: Macro Trend 06 - Scandi Prestige
The Scandi Prestige macro trend reflects a growing consumer appetite for luxury that feels effortless, inclusive, and results-driven. Defined by a blend of salon-grade performance and minimalist Scandinavian aesthetics, this archetype elevates everyday haircare into a calm, curated ritual.
Jennifer Carlsson
9 hours ago5 min read
Beauty Trend Forecast 2026: Macro Trend 05 – Dreamy Escapism
The Dreamy Escapism macro trend celebrates the transformative power of beauty as playful escapism. Fuelled by whimsical aesthetics, sensorial textures, and nostalgia-infused design, this trend reimagines everyday cosmetics as portals into a more joyful, imaginative world.
Jennifer Carlsson
1 day ago4 min read
Beauty Trend Forecast 2026: Macro Trend 04 - Science-Driven Efficacy
The Science-Driven Efficacy macro trend reflects a growing demand for proven results, formulation transparency, and expert guidance.
Jennifer Carlsson
4 days ago4 min read
Beauty Trend Forecast 2026: Macro Trend 03 - Affordable Fun
Affordable Fun reimagines what youthful, expressive beauty looks like in 2026. This macro trend captures a generation that embraces joyful experimentation, visual playfulness, and real inclusivity—all without the high price tag.
Jennifer Carlsson
5 days ago4 min read
Beauty Trend Forecast 2026: Macro Trend 02 - Holistic Self-Care
Holistic Self-Care reflects a growing consumer desire for beauty rituals that nurture both skin and emotional well-being. The focus is shifting from results-driven routines to experiences that feel good—prioritizing ease, enjoyment, and multi-sensory design.
Jennifer Carlsson
6 days ago4 min read
Beauty Trend Forecast 2026: Macro Trend 01 - Essential Minimalism
Essential Minimalism is a cross-category macro trend reshaping how beauty brands connect with consumers in 2026. It reflects a deliberate move away from excess, as shoppers seek clarity, calm, and intention in every purchase.
Jennifer Carlsson
Jul 85 min read
Beauty Trend Forecast 2026: 7 Macro Trends
A brief overview of the 7 Macro Trends shaping the beauty industry in 2026 taken from my free Beauty Trend Forecast 2026 Report.
Jennifer Carlsson
Jul 74 min read
10 South Korean Beauty Brands to Watch in 2025
These are the Korean beauty brands I’m watching closely in 2025.
Jennifer Carlsson
Jun 303 min read
10 Swedish Beauty Brands to Watch in 2025
These are the Swedish Beauty Brands I’m watching closely in 2025.
Jennifer Carlsson
Jun 233 min read
Principles of Beauty Design #3: Alignment
In this part, we’re moving into alignment, one of the most foundational principles of design that often goes unnoticed when it’s done well—and stands out when it isn’t.
Jennifer Carlsson
Jun 115 min read
Principles of Beauty Design #2: Spacing
Learn the Principles of Beauty Design, in this post we take a close look at spacing.
Jennifer Carlsson
Jun 43 min read
Principles of Beauty Design #0: Intent
Introduction to a series of posts exploring the Principles of Beauty Design starting with Intent.
Jennifer Carlsson
May 213 min read
Beauty Brand Breakdown: Snif
Snif dismantles traditional perfumery barriers, making fragrance shopping refreshingly modern, accessible, and fun.
Jennifer Carlsson
May 124 min read
The Rise of Maternal and Baby Care Brands: A New Generation of Thoughtful Skincare
Discover the new wave of maternal and baby care brands, skincare with gentle, holistic formulations and emotional storytelling.
Jennifer Carlsson
Oct 16, 202411 min read
Happy Hippie - A Journey Through Natural Ingredients and Holistic Wellness
Happy Hippie Beauty Archetype - a holistic, nature-infused approach to beauty. Dive into the world of sustainable, wellness-driven brands.
Jennifer Carlsson
Oct 9, 20244 min read
Classic Luxury - Understanding the Timeless Appeal of High-End Beauty
Discover the allure of Classic Luxury beauty brands. Unveil the secrets behind timeless elegance, craftsmanship, and exclusivity.
Jennifer Carlsson
Oct 2, 20244 min read
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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