Brand Design Study: Selfmade
- Apr 17
- 7 min
Brand Design Study: Tamburins
- Apr 3
- 8 min
Beauty Brand Breakdown: Vacation - The World's Best-Smelling Sunscreen
- Mar 29
- 7 min
Beauty Brand Breakdown: Le Rub - New Sunscreen Brand
- Mar 6
- 5 min
Modern Minimalist - Rising Trend in Skincare
- Feb 9
- 6 min
Top 10 Makeup Brands Trending on Instagram 2023
- Jan 19
- 6 min
Why are so Many Beauty Brands Mid? How to Create a Beauty Brand That Stands Out
- Dec 14, 2023
- 5 min
Top 10 Bright Future Beauty Brands to Watch
- Dec 13, 2023
- 5 min
Top 10 Alchemy Beauty Brands to Watch
- Oct 16, 2023
- 3 min
Top 10 Pop Play Beauty Brands to Watch
- Oct 15, 2023
- 4 min
Boring Without You: no BS Skincare for Combination Skin
- Oct 4, 2023
- 4 min
Top 10 Eco Luxe Beauty Brands to Watch
- Oct 1, 2023
- 3 min
Top 10 Millennial Minimalist Beauty Brands to Watch
- Oct 1, 2023
- 3 min
10 Cruelty Free South Korean Skincare Brands to Watch
- Sep 21, 2023
- 2 min
Top 30 Skincare Brands Trending on TikTok August 2023
- Sep 18, 2023
- 4 min
Sundae - How Lizzie Waley is Bringing Fun to Bodycare
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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