Top 10 Skincare Brands Trending on Instagram December 2025

What This Month’s Ranking Reveals

Instagram continues to function as a real-time barometer for brand momentum in the global skincare market. While follower count reflects long-term visibility, ranking movement over time reveals which brands are actively gaining traction, stabilizing at scale, or recalibrating after peak moments.

The December 2025 Top 10 brings together a wide range of brand profiles—from category leaders holding defensive top positions to newer brands still in their acceleration phase. Rather than focusing on isolated metrics, this list highlights performance patterns: stability, volatility, recovery, and breakout momentum.

This Top 10 is drawn from my full monthly skincare ranking, which tracks hundreds of brands globally and is published alongside equivalent rankings for makeup, haircare, fragrance, and cross-category beauty every month. While this post focuses on the highest-performing skincare brands, the complete rankings provide a broader view of competitive movement across the market.

This ranking is from Top Trending Skincare Brands on Instagram December 2025, you can get the full list which features 722 skincare brands from 38 countries.

Top Trending Skincare Brands on Instagram December 2025

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1. Rhode

Rhode continues to dominate the ranking, holding the # 1 position almost uninterrupted over the past year. Unlike brands that cycle in and out of the top spots, Rhode’s performance is defined by remarkable stability at scale. Even brief dips have been short-lived, with the brand consistently returning to the top position the following month.

This kind of long-term consistency suggests a brand that has moved beyond hype-driven growth into a more mature phase—where audience size, engagement, and visibility are sustained rather than spiking. Within the Modern Minimalist archetype, Rhode has effectively become a reference point rather than a challenger.

2. Sol de Janeiro

Sol de Janeiro moves up to # 2 this month, continuing a long pattern of top-tier performance. Over time, the brand has demonstrated an ability to rebound quickly after minor ranking drops, repeatedly returning to the top two or three positions.

Unlike Rhode’s near-static dominance, Sol de Janeiro’s trajectory reflects high-volume momentum—periods of acceleration followed by normalization, then renewed growth. This rhythm aligns closely with its Selfcare & Chill positioning, where launches, seasonal relevance, and sensorial storytelling drive repeated surges in attention.

3. Sincerely Yours

Sincerely Yours slips to # 3 this month, but its short ranking history tells a much bigger story. Since entering the list in 2025, the brand has moved rapidly between the top positions, including a brief stint at # 1.

This kind of early volatility is typical of new, creator-led brands experiencing rapid audience discovery. Rather than indicating weakness, the slight drop reflects normalization after an initial surge. What matters more is that Sincerely Yours has remained firmly within the top tier since launch—signalling strong ongoing resonance rather than a one-off spike.

4. Dot & Key

Dot & Key climbs to # 4 this month, continuing a longer-term upward trajectory that has unfolded gradually rather than explosively. Earlier in the year, the brand ranked much lower, but its steady climb suggests structural growth rather than campaign-driven spikes.

This kind of movement is characteristic of brands with strong domestic scale and improving global visibility. While Dot & Key doesn’t show extreme month-to-month volatility, its consistent forward motion points to expanding reach and increasing relevance over time.

5. Byoma

Byoma posts one of the most dramatic improvements this month, jumping sharply into the Top 5. Historically, the brand has oscillated between mid-tier and top-tier positions, with several periods of rapid ascent followed by pullbacks.

This pattern suggests a brand that performs especially well around moments of heightened education, retail visibility, or formulation-driven storytelling. Its Pop Play positioning allows it to capture attention quickly, but its long-term trajectory shows that maintaining top ranks requires continuous reinforcement.

6. Rosental Organics

Rosental Organics enters the Top 10 at # 6 after ranking outside the upper tier previously. While its history on the list is shorter, the jump itself is notable, indicating a recent acceleration rather than gradual drift.

This kind of movement often reflects growing cross-border awareness or a successful reframing of brand messaging, especially for European brands expanding beyond their home markets.

7. Caudalie

Caudalie’s rise to # 7 represents one of the strongest long-term recoveries in the ranking. Earlier in the year, the brand sat far lower, moving gradually upward over several months before breaking into the Top 10.

This trajectory signals a successful digital reactivation rather than a short-term boost. For an established brand founded in the 1990s, this kind of sustained climb suggests renewed relevance with a younger, social-first audience.

8. Inde Wild

Inde Wild reaches # 8 this month after spending much of the year fluctuating between lower ranks. Its history is marked by sharp jumps and drops, reflecting a brand with highly responsive engagement dynamics.

Rather than slow, linear growth, Inde Wild’s performance appears closely tied to moments of strong storytelling and cultural relevance—often resulting in rapid climbs followed by recalibration. This pattern aligns with the brand’s positioning in an active expansion phase, where momentum is driven by audience connection rather than sheer scale.

Inde Wild is also featured as a Breakout Brand in my Breakout Beauty Report: Brand Momentum & Market Shifts (Q1 2026 Edition), where I highlight brands showing early signals of accelerated growth and rising market relevance.

9. Beauty of Joseon

Beauty of Joseon drops slightly to # 9, but its long-term performance remains remarkably resilient. Over time, the brand has repeatedly returned to upper positions after short-term declines, indicating a deeply embedded audience base.

Rather than trending upward or downward dramatically, Beauty of Joseon’s ranking history reflects durability—a brand that continues to perform well even as competitive pressure increases.

10. The Outset

The Outset rounds out the Top 10 after a noticeable drop from earlier, higher positions. Historically, the brand has shown periods of strong performance followed by gradual decline, suggesting an initial surge of attention that has since stabilized.

This pattern is common among celebrity-founded brands once launch-driven interest subsides. The key question going forward is whether The Outset can reaccelerate through renewed storytelling or product innovation.

Final Thoughts

This month’s Top 10 highlights how different performance modes can coexist at the top of the market. Category leaders like Rhode demonstrate defensive dominance, while brands such as Inde Wild and Sincerely Yours show how volatility and rapid movement often accompany growth-phase expansion.

What the ranking consistently reinforces is that success on Instagram is not defined by size alone. Sustained engagement, the ability to recover after dips, and repeated re-entry into top positions are often stronger indicators of long-term brand health than short-term spikes.

The brands featured here represent just the top layer of a much broader competitive landscape. Each month, I publish full rankings across skincare, makeup, haircare, fragrance, and cross-category beauty—tracking how brands move, stabilize, or break out over time.