Top 10 Haircare Brands Trending on Instagram December 2025
- Jennifer Carlsson
- 2 days ago
- 4 min read
What This Month’s Haircare Ranking Reveals
Haircare continues to be one of the most dynamic categories on Instagram, where brand performance is often shaped by launch cycles, founder visibility, aesthetic recognizability, and audience loyalty rather than sheer scale alone.
The December 2025 Top 10 Haircare Brands Trending on Instagram reflects a mix of long-established category leaders, celebrity-founded newcomers, and digitally native brands with highly engaged niche audiences. What makes this ranking particularly telling is the range of performance patterns on display—some brands are climbing rapidly, others are holding defensive top positions, and several are re-emerging after long periods outside the upper tier.
This Top 10 is drawn from my full monthly haircare ranking, published alongside equivalent rankings for skincare, makeup, fragrance, and cross-category beauty. While this post focuses on the highest-performing haircare brands this month, the complete rankings track hundreds of brands globally and offer a broader view of how momentum shifts over time.
This is the Top 10 brands from my Top Trending Haircare Brands on Instagram December 2025 which ranks 361 haircare brands from 29 countries.
1. Bleach London
Bleach London takes the top position in December after a long-term upward climb. Earlier in the year, the brand ranked significantly lower, gradually moving up the list month by month before breaking into the top tier.
This trajectory points to renewed relevance rather than a short-lived spike. Known for its bold, colourful hair dye positioning, Bleach London’s rise suggests that visually expressive, identity-led haircare continues to perform strongly on Instagram when paired with consistent brand storytelling.
2. Cécred
Cécred holds the # 2 position this month, continuing a pattern of strong top-tier visibility since launch. Although its ranking has fluctuated slightly, the brand has remained consistently close to the top—an unusual level of stability for such a young brand.
This suggests a controlled, high-profile rollout rather than volatile hype. Cécred’s Modern Sensory positioning, combined with Beyoncé’s cultural influence, has translated into sustained attention rather than a single launch-driven peak.
3. Gisou
Gisou climbs to # 3 this month, reinforcing its long-standing position as one of the most resilient haircare brands on Instagram. Over time, the brand has repeatedly returned to top positions after brief drops, demonstrating exceptional durability.
Rather than trending sharply upward or downward, Gisou’s ranking history reflects entrenched audience loyalty. Its Millennial Minimalist aesthetic and founder-led storytelling continue to resonate at scale, even as competitive pressure in the category intensifies.
4. Kitsch
Kitsch moves up to # 4, continuing a pattern of steady, mid-to-upper tier performance. Unlike brands driven by dramatic spikes, Kitsch’s ranking history is marked by consistency and repeatability.
Its ability to maintain visibility across haircare and accessories suggests a brand that benefits from everyday utility combined with a recognizable, accessible aesthetic—an advantage in a crowded category.
5. Isima
Isima drops to # 5 after holding higher positions in previous months. Given the brand’s very recent launch, this kind of movement is characteristic of early-stage volatility rather than decline.
The brand’s ranking history shows rapid ascents followed by recalibration, reflecting the typical trajectory of celebrity-founded brands as initial awareness transitions into longer-term engagement patterns.
6. Hair by Sam McKnight
Hair by Sam McKnight jumps sharply to # 6 this month, marking one of the strongest upward moves in the Top 10. Historically, the brand has ranked much lower, making this rise particularly notable.
Its exceptionally high engagement relative to size suggests a highly responsive, professional-led audience. This kind of jump often signals renewed momentum driven by content resonance rather than scale alone.
7. Emi Jay
Emi Jay holds steady at # 7, continuing a pattern of stable mid-tier performance. While the brand does not show extreme ranking swings, its consistency points to a loyal, fashion-oriented audience that engages regularly rather than episodically.
This kind of stability is often undervalued but can be a strong indicator of long-term brand health.
8. La Belle Boucle
La Belle Boucle rises to # 8 after spending much of the year outside the top tier. Its ranking history shows a gradual but persistent upward movement, culminating in a Top 10 entry this month.
This trajectory suggests growing visibility for curl-focused haircare brands, particularly those with a strong educational and community-driven approach.
9. Kérastase
Kérastase climbs to # 9, continuing a slow but steady upward trend. While its engagement rates are more restrained compared to smaller brands, its long-term ranking history reflects scale-driven resilience.
For a legacy brand founded in the 1960s, sustained visibility in the Top 10 underscores the continued relevance of premium, treatment-led haircare on social platforms.
10. Umberto Giannini
Umberto Giannini enters the Top 10 at # 10 after ranking significantly lower earlier in the year. Its trajectory is defined by gradual accumulation rather than sudden jumps, with consistent month-over-month improvement.
The brand’s playful, curl-positive positioning appears to be gaining broader traction, pushing it into the upper tier for the first time in recent months.
Final Thoughts
This month’s haircare ranking highlights a category where momentum is shaped less by size and more by relevance, storytelling, and audience specificity. While large, established brands continue to perform through scale and recognition, many of the strongest climbers are brands with clearly defined identities and highly engaged communities.
As with skincare, ranking movement over time offers a more meaningful signal than any single metric. Brands that repeatedly recover, re-enter, or climb steadily tend to show stronger long-term potential than those driven purely by launch spikes.
The Top 10 featured here represents only a fraction of the broader haircare landscape. Each month, I publish full rankings tracking hundreds of haircare brands globally—alongside equivalent lists for skincare, makeup, fragrance, and cross-category beauty—providing a longitudinal view of how brand momentum evolves across categories.
