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Rebranded Beauty: Tree Hut
A detailed look at Tree Hut’s 2025 rebrand, comparing the old and new packaging design and analyzing the logo, colour system, and visual strategy.
Jennifer Carlsson
Mar 178 min read
Principles of Beauty Design #6: Colour
Colour is often the first impression a beauty product makes—and one of the most enduring.
Jennifer Carlsson
Jul 2, 20258 min read
Principles of Beauty Design #5: Typography
Typography is one of the most powerful tools in a beauty brand’s design system. It shapes not only how words are read but how they’re felt—communicating tone, positioning, and emotion before a customer even begins to engage with the text.
Jennifer Carlsson
Jun 25, 20254 min read
Principles of Beauty Design #4: Proximity
Proximity: Reading Between the Spaces Proximity is one of the simplest yet most powerful principles in design. It refers to the spatial...
Jennifer Carlsson
Jun 18, 20254 min read
Principles of Beauty Design #2: Spacing
Learn the Principles of Beauty Design, in this post we take a close look at spacing.
Jennifer Carlsson
Jun 4, 20253 min read
Principles of Beauty Design #1: Layout
Learn the principles of beauty design by recreating the layout of various different beauty products.
Jennifer Carlsson
May 28, 20253 min read
Principles of Beauty Design #0: Intent
Introduction to a series of posts exploring the Principles of Beauty Design starting with Intent.
Jennifer Carlsson
May 21, 20253 min read
Brand Design Study: Simihaze Beauty
In this brand study, we will scrutinize Simihaze Beauty's distinctive elements—from their logo and color scheme to their packaging design.
Jennifer Carlsson
May 1, 20245 min read
Brand Design Study: Selfmade
Dive into our design study of Selfmade: a brand marrying skin care with the art of self-care, showcasing a vibrant visual shift.
Jennifer Carlsson
Apr 24, 20245 min read
Brand Design Study: Tamburins
Delve into Tamburins' world where scents are stories and every detail is a deliberate stroke on the canvas of brand design.
Jennifer Carlsson
Apr 17, 20247 min read
Ducalm - Redesigning Products I Love
Since I think the formulations are bomb, I wanted to put together my idea of a reimagined Design for Ducalm.
Jennifer Carlsson
Feb 26, 20244 min read
Dr. Pawpaw's Your Gorgeous Skin
I share what I think of Your Gorgeous Skin and how I might of designed the packaging differently if I was the one designing it.
Jennifer Carlsson
Aug 13, 20234 min read
Cosmetics Packaging Colors and Communication
Have you thought about what information beauty brands are communicating with the colors of their packaging?
Jennifer Carlsson
Nov 29, 20213 min read
Brand Design Study: iNNBEAUTY Project
Innbeauty project is a USA based, cruelty-free, vegan, woman owned skincare brand.
Jennifer Carlsson
Jun 14, 20213 min read
Brand Design Study: Beauty Pie
Discover the brand design of Beauty Pie, a luxury cosmetics brand that offers transparent pricing and stunning minimalist packaging.
Jennifer Carlsson
Nov 8, 20202 min read
Brand Design Study: Noosa Basics
Noosa Basics is a cosmetics brand based in Noosa Australia. They make natural and organic personal care products.
Jennifer Carlsson
Oct 3, 20203 min read
MINTOIRO BLOG
Jennifer Carlsson
Founder of Mintoiro
Jennifer Carlsson is a Stockholm-based beauty industry researcher, strategist, and designer. She publishes data-driven trend forecasts, brand archetype studies, and market reports grounded in Mintoiro’s proprietary Beauty Intelligence Database and Brand Trend Index.
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