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Brand Design Study: Tamburins

Thumbnail image featuring lifestyle photography from Tamburins

A Symphony of Scent and Style: The Tamburins Brand Story

In the realm of beauty and fragrance, the confluence of artistry and sensory delight stands as the hallmark of brands that not only carve their niche but also captivate the senses of a discerning audience. In this Brand Design Study, we delve into the heart of Tamburins, a South Korean olfactory artisan that has transcended the traditional confines of fragrance-making to establish itself as a bastion of aesthetic innovation and sensory storytelling.

Each facet of Tamburins, from the bold serif of its logo to the contemplative minimalism of its color palette, narrates a part of its journey in the competitive fragrance tableau. Here, we unfold the layers of Tamburins' brand identity—examining the synergy between its typography and packaging, the strategic employment of color and texture, and the visual poetry captured in its photography. This study aims not just to map the coordinates of Tamburins' brand aesthetic but to discern the subtler language of design that beckons the observer into a world where every scent is a story, and every product, a piece of contemplative art.

As we explore the design elements that define Tamburins, we will see how they serve as silent ambassadors of the brand, creating an unspoken dialogue with consumers and crafting an image that resonates with the ethos of modern minimalism and refined luxury. Join us as we traverse the sensory landscape of Tamburins, where beauty is more than skin deep, and branding is an art form unto itself.

Photos of Tamburins beautiful solid soaps in unique organic shapes.

Tamburins: Where Fragrance Meets Art

Tamburins is a South Korean fragrance brand that distinguishes itself through a unique blend of art and aroma. Launched by the creators of Gentle Monster, Tamburins has quickly carved out a niche in the competitive fragrance market. The brand is renowned for its distinctive approach to product design, where each fragrance is not merely a scent, but a piece of art designed to evoke deep emotional connections. Tamburins stands out with its signature packaging and presentation, which are as meticulously crafted as the fragrances themselves. Known for combining traditional elements with avant-garde aesthetics, Tamburins appeals to a discerning clientele that values both innovation and craftsmanship in their fragrance experience. With a focus on creating a sensory journey, the brand integrates visual, tactile, and olfactory elements, making each product a holistic expression of identity and style.

Tamburins logo, a bold upper-case serif font.

Emblem of Elegance: Decoding the Tamburins Logo

Tamburins' logo features a bold, uppercase serif typeface with light weight contrasts, striking a balance between tradition and modernity. The choice of a serif font, often associated with sophistication and reliability, is elegantly juxtaposed with modern design principles to give the logo a fresh, contemporary look. This design choice aligns perfectly with Tamburins’ aesthetic, which blends classical elements with a modern twist. The logo’s style ensures it remains timeless, unlikely to become outdated in the foreseeable future. This approach is reflective of a broader trend within the beauty industry, where brands often employ similar typography to convey elegance and simplicity. Tamburins' logo not only strengthens its brand identity but also connects it with other brands that share a similar ethos, appealing to a market segment that values understated luxury and modern design.

Various beauty brands logos using a style similar to Tamburins

Palette Perfection: The Neutral Canvas of Tamburins

Tamburins employs a core color scheme that primarily revolves around neutral tones, predominantly black and white. This neutral palette functions effectively as a blank canvas, strategically allowing the brand to incorporate on-trend colors with each new product collection. This approach not only highlights the versatility and adaptability of the brand but also ensures that each collection remains distinct and timely.


A notable aspect of Tamburins' use of color is their innovative integration of finishes and textures within the same collection. For instance, their recent 'Egg' collection showcased a striking juxtaposition of metallic finishes alongside rough, rock-like textures. This not only enriches the visual appeal but also enhances the tactile experience of the products, adding a multi-sensorial dimension that complements the visual aesthetics.


In recent collections, Tamburins has introduced hues of green, yellow, and pink—each carefully chosen to reflect contemporary color trends. These shades are not only visually striking but also resonate well with current fashion and design trends, making the products highly relevant and appealing to a fashion-conscious audience.

Examples of Tamburins packaging with the typography style described

Typeface and Tenor: Tamburins’ Typographic Harmony

Tamburins consistently employs minimalist sans serif typography across both their packaging and website, creating a clean and contemporary visual impression. This choice of typography complements the bold, serif logo, establishing a harmonious contrast that enhances the brand's visual hierarchy and readability. The sans serif typeface is not just a stylistic choice but also reinforces the brand’s modern and accessible identity, reflecting an ethos of simplicity and elegance.

Primary and Secondary packaging for Tamburins perfume Bold Citrus featuring minimalist sans serif typography.

The typography's minimalist nature draws heavily on Scandinavian Minimalist design principles, which prioritize functionality, clean lines, and readability. This design philosophy, detailed in my previous blog post, aligns perfectly with Tamburins' values, emphasizing clarity and sophistication. The understated typography allows the products' unique design features and textures to take center stage, supporting rather than overshadowing the overall aesthetic.

Tamburings iconic The Shell handcream in a tiered bottle

Sculpted Aesthetics: The Packaging Craft of Tamburins

Tamburins has established a distinctive presence in the beauty market through its innovative and minimalist packaging design. The brand's commitment to modern minimalism is evident in every aspect of their product packaging, from the tiered design of their Shell hand cream bottles to the unique shapes of their soap bars and the sleek simplicity of their solid perfume balms. Each design choice is purposeful, aiming not only to attract visual interest but also to enhance user experience.

Tamburins perfume balms

A recent addition to their design repertoire is their series of egg-shaped products. These designs break conventional packaging norms and showcase Tamburins' bold approach to aesthetic functionality. The egg shape, smooth and tactile, invites interaction and offers a unique sensory experience that complements the product inside.


Tamburins’ packaging does more than just house their products; it communicates the brand’s core values of elegance, innovation, and accessibility. By consistently applying minimalist principles, the packaging not only stands out on shelves but also aligns seamlessly with the overall brand narrative of simplicity and quality. This design strategy not only sets Tamburins apart from competitors but also creates a strong visual identity that customers recognize and associate with premium quality.

Tamburins Body Wash on the left and various products on the right.

Visual Alchemy: The Photographic Essence of Tamburins

Tamburins' photographic narrative is a testament to their commitment to not just quality but a sensory-rich brand experience. The images are more than just visually appealing; they are crafted compositions that speak to the brand’s ethos of simplicity infused with artistic flair. The use of a subdued and coherent color palette complements their product designs and adds depth to the minimalist presentation.

Egg Shapes perfume packaging from Tamburins

In their social media feeds and website product shots, there's a notable emphasis on balance and symmetry. The egg-shaped products, for instance, are often displayed in even, satisfying patterns, creating visual harmony that aligns with the brand’s serene and pure aesthetic. The photography consistently features a play of textures—from the speckled surface of the egg-shaped packaging to the lustrous sheen of metal perfume caps—that delights the tactile senses even through a digital medium.

Their photography style also incorporates a purposeful use of negative space, which not only focuses attention on the products but also invokes a sense of tranquility. By placing products against monochromatic backgrounds or alongside complementary elements, Tamburins ensures that each item is perceived as both an object of utility and a work of art.

Tamburins egg shaped silver lip balms nestled into cozy knitted fabric

Moreover, Tamburins' imagery often features an interplay of the natural and the sophisticated. This juxtaposition is achieved through strategic placement of their products in everyday scenes that feel elevated through meticulous staging and lighting—whether it’s a perfume bottle perched beside a sink or lip balm nestled in a cozy knitted fabric. The resulting effect is a lifestyle projection that is attainable yet aspirational.

Lastly, the photography's consistent quality—a blend of soft lighting, sharp focus, and thoughtful composition—reflects the brand’s dedication to excellence. By occupying the number one spot on our Top Fragrance Brands Trending on Instagram List for months now, Tamburins has demonstrated the power of a well-executed visual strategy. Each photograph is not just a static image; it's a curated frame of a larger brand narrative, inviting the audience into Tamburins' world of refined beauty and sensorial delight.

Tamburins impressive flagship story location
Tamburins is also known for their stunning flagship store locations.

The Quintessence of Tamburins: A Design Odyssey Concluded

Tamburins has masterfully woven together the tactile, the visual, and the olfactory to craft an identity that transcends the conventional boundaries of brand design. In this exploration, we have witnessed how each element of Tamburins’ aesthetic—from the stately elegance of its logo to the sensorial finesse of its packaging—contributes to a cohesive narrative that speaks to both the heritage and the future of fragrance design. The brand’s strategic use of neutral color schemes serves as a foundation for seasonal hues, embodying the dynamic nature of fashion while maintaining a timeless quality that resonates with its audience. Their minimalist approach in typography and the thoughtful composition in imagery reinforce a philosophy where less is indeed more, and every detail is a deliberate stroke on the brand’s canvas.

Tamburins campaign featuring Jennie from Black Pink, photos showing Jennie holding various Tamburins products
Tamburins very successful collaboration with popular icon Jennie from Black Pink.

As Tamburins continues to grace the shelves and feeds of the beauty-conscious, its commitment to minimalist elegance and sensory richness sets a new bar for competitors and startups alike. This Brand Design Study has not only unpacked the components that make Tamburins a paragon of design and branding but has also highlighted the potential for innovation within the industry, showcasing the profound impact that considered and expertly executed brand aesthetics can have on market presence and consumer perception.


In conclusion, Tamburins stands as a luminary in the beauty industry, proving that a brand is not just seen or smelled but experienced with every sense. Its success is a testament to the power of aesthetic cohesion and the undeniable truth that in the world of branding, beauty is, in every sense, depth.

Thank you for reading, subscribe to my email newsletter to not miss future posts and check out some of the related posts featured bellow. If you want to learn more about brands like Tamburins you can check out my report on the Modern Minimalist Beauty Brand Archetype, which includes Tamburins.


Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup
Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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