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Dreamland - The Magic of Cute and Innovative Makeup Brands
Discover the enchanting world of Dreamland, where makeup becomes a playful experience of self-expression, creativity, and charm.
Jennifer Carlsson
Sep 11, 20245 min read
Beauty Brand Archetype Reports 2024 - Introduction
Unveiling the 2024 Beauty Brand Archetype Reports: Explore the beauty brands and gain insights for refining your brand strategy.
Jennifer Carlsson
Sep 10, 20243 min read
Oquist Cosmetics – What Eco Luxury Should Look Like
To me Oquist Cosmetics is the quintessential Eco Luxury Beauty Brand with their terracotta packaging and luxurious waterless formulations.
Jennifer Carlsson
Jul 12, 20244 min read
Beauty Brand Breakdown: Obayaty
Today we take a closer look at Obayaty, a Swedish beauty brand established in 2023, specializing in men's skincare and makeup.
Jennifer Carlsson
Jun 22, 20243 min read
Announcement: Launching Doing Good Seal of Approval
Introducing the Doing Good seal of approval in an effort to give a spotlight to beauty brands that are actually sustainable and doing good.
Jennifer Carlsson
May 28, 20243 min read
Brand Design Study: Simihaze Beauty
In this brand study, we will scrutinize Simihaze Beauty's distinctive elements—from their logo and color scheme to their packaging design.
Jennifer Carlsson
May 1, 20245 min read
Brand Design Study: Selfmade
Dive into our design study of Selfmade: a brand marrying skin care with the art of self-care, showcasing a vibrant visual shift.
Jennifer Carlsson
Apr 24, 20245 min read
Brand Design Study: Tamburins
Delve into Tamburins' world where scents are stories and every detail is a deliberate stroke on the canvas of brand design.
Jennifer Carlsson
Apr 17, 20247 min read
Approaching Manufacturers: Tips for Emerging Beauty Brands
We go over some practical advice around approaching a manufacturer as an emerging beauty brand.
Jennifer Carlsson
Apr 12, 20246 min read
Beauty Brand Breakdown: Vacation - The World's Best-Smelling Sunscreen
Dive into how Vacation sunscreen merges 80s nostalgia & innovation, crafting a unique brand story that's shaking up the suncare market.
Jennifer Carlsson
Apr 3, 20248 min read
Beauty Brand Breakdown: Le Rub - New Sunscreen Brand
Today, we turn our critical eye towards Belgian sunscreen and after sun care brand Le Rub, launched in 2023.
Jennifer Carlsson
Mar 29, 20247 min read
Apothecary Lab - Rising Trend in Fragrance
In the realm of fragrance, the Apothecary Lab trend represents a contemporary revival of the ancient apothecary's ethos.
Jennifer Carlsson
Mar 17, 20247 min read
Modern Minimalist - Rising Trend in Skincare
The Modern Minimalist brand type and trend in skincare represents a fusion of innovation, transparency, and inclusivity.
Jennifer Carlsson
Mar 6, 20246 min read
Ducalm - Redesigning Products I Love
Since I think the formulations are bomb, I wanted to put together my idea of a reimagined Design for Ducalm.
Jennifer Carlsson
Feb 26, 20244 min read
Top 30 Microbiome Friendly Skincare Brands Trending on Instagram
This work is sponsored by and created as a collaboration with Kind to Biome about microbiome friendly skincare.
Jennifer Carlsson
Feb 23, 20246 min read
Top 10 Makeup Brands Trending on Instagram 2023
Explore the top 10 makeup brands trending on Instagram in 2023, looking into the strategies that have made them stand out.
Jennifer Carlsson
Feb 9, 20246 min read
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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