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Beauty Design Awards 2023 Finalists
The finalists have now been announced and you can find a ton more information on the Beauty Design Awards website.
Jennifer Carlsson
Oct 8, 20233 min read
Top 10 Skincare Brands Trending on Instagram September 2023
In this post I share the Top 10 of the data driven list of Skincare Brands Trending on Instagram September 2023. Get the full top 700 list.
Jennifer Carlsson
Oct 6, 20234 min read
Top 10 Eco Luxe Beauty Brands to Watch
Top 10 Eco Luxe Beauty Brands to Watch,' featuring a curated selection of premium beauty products that combine luxury and sustainability.
Jennifer Carlsson
Oct 4, 20234 min read
Top 10 Millennial Minimalist Beauty Brands to Watch
Analyze the Millennial Minimalist Beauty Brand Archetype lasting allure through 10 key brands. For deeper insights, see our 2023 report.
Jennifer Carlsson
Oct 1, 20233 min read
10 Cruelty Free South Korean Skincare Brands to Watch
Explore 10 innovative, cruelty-free South Korean skincare brands reshaping the beauty landscape.
Jennifer Carlsson
Oct 1, 20233 min read
10 Natural Zero Waste Deodorants for Sensitive Skin
Explore 10 natural, eco-friendly deodorants ideal for sensitive skin. Cruelty-free and vegan options from independent brands.
Jennifer Carlsson
Sep 24, 20235 min read
Top 30 Skincare Brands Trending on TikTok August 2023
Top list of skincare brands trending on TikTok that is updated monthly just like my trending on Instagram lists.
Jennifer Carlsson
Sep 21, 20232 min read
Sundae - How Lizzie Waley is Bringing Fun to Bodycare
Sundae is a fun Australian bodycare brand that makes deliciously scented whipped shower foams that looks just like whipped cream!
Jennifer Carlsson
Sep 19, 20234 min read
Beauty Brand Archetype Report 2023 - Introduction
I've created a set of 12 Beauty Brands Archetype Reports, now available here on this website, as 12 separate reports.
Jennifer Carlsson
Sep 8, 20234 min read
Dr. Pawpaw's Your Gorgeous Skin
I share what I think of Your Gorgeous Skin and how I might of designed the packaging differently if I was the one designing it.
Jennifer Carlsson
Aug 13, 20234 min read
10 Beauty Brands with Barbie Vibes
Here are 10 Beauty Brands with adorable pastel packaging that serve barbie realness. Perfect for anyone that loves cute cosmetics!
Jennifer Carlsson
Aug 2, 20232 min read
Most Followed Beauty Brands on Instagram
What are the most followed Beauty Brands on Instagram right now? Many lists out there get it wrong so you might be surprised!
Jennifer Carlsson
Jul 10, 20232 min read
The Clean Beauty Conundrum
Which working with statistics which brands do you count as “Clean”? I’m calling it “The Clean Beauty Conundrum”.
Jennifer Carlsson
Jun 25, 20234 min read
10 Swedish Beauty brands to watch in 2023
Here are10 Swedish beauty brands I’m paying attention to in 2023.
Jennifer Carlsson
May 6, 20232 min read
Top 15 Makeup Brands Trending on Instagram April
These are the top 15 Makeup Brands trending on instagram in April 2023.
Jennifer Carlsson
May 4, 20232 min read
Top 15 Skincare Brands Trending on Instagram April
These are the top 15 skincare brands trending on Instagram in April 2023.
Jennifer Carlsson
May 3, 20232 min read
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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