Top 10 Alchemy Beauty Brands to Watch
The "Alchemy Beauty Brand Archetype Report 2023" is a comprehensive exploration of brands that embody the transformative and innovative essence of the Alchemy archetype in the beauty industry. This blog post highlights 10 exemplary brands featured in the report, each showcasing unique approaches to beauty and wellness. From Ranavat's Ayurvedic luxury skincare to Pelegrims' sustainable, grape-infused products, these brands represent the forefront of beauty innovation. They blend ancient wisdom, modern science, and sustainability, offering more than just cosmetic solutions. Dive into the world of transformative beauty with these ten brands and discover the full insights in the full report.
Featured Brands:
1. Ranavat
Founded: 2017
Country: United States
 Cruelty Free | Vegan
Average Price: $67
Ownership: Independent
Founded by: Michelle Ranavat
Ranavat is a distinctive skincare brand that intertwines the rich heritage of Ayurvedic principles with contemporary skincare practices. The brand, founded by Michelle Ranavat, is deeply rooted in traditional Indian beauty rituals, aiming to deliver a luxurious skincare experience. Ranavat's products are crafted with high-quality formulas, incorporating potent botanicals to offer effective skincare solutions.
2. Kalit
Founded: 2022
Country: Norway
 Cruelty Free
Average Price: $155
Ownership: Independent
Founded by: Henia Gamborg
Kalit is a Norwegian perfume brand that captures the essence of a unique fragrance philosophy. The name 'Kalit' is derived from the Moroccan word for "mixture," reflecting the brand's core philosophy of creating perfumes as harmonious blends of diverse, global ingredients. This approach aims to encapsulate a captivating scent experience, engaging not just the sense of smell but also evoking a rich tapestry of sensations, associations, memories, and thoughts.
Each fragrance from Kalit is designed to be an immersive experience, taking the wearer on a journey around the world through scent. The brand's collection includes fragrances such as Corniche, Medina, and Serotonial, each representing a unique memory or place from the creator's life, designed to resonate differently with each individual.
Founded: 2016
Country: United States
 Cruelty Free | Vegan
Average Price: $90
Ownership: Independent
Founded by: Jordan LaFragola & Christopher Cuseo
Flora Mirabilis is an artisanal skincare brand founded by holistic esthetician Jordan LaFragola, renowned for its minimalistic yet highly effective product range. The brand's signature Face Oil, is a rich and velvety oil with deep moisturizing properties while remaining light on the skin. It has gained a global following due to its hypoallergenic and non-irritating formula, suitable for all skin types.
The packaging of Flora Mirabilis products is as thoughtful as its formulations. The Face Oil, for instance, is presented in a white glass bottle with a lacquered wood cap, adorned with a Renaissance-inspired floral motif, reflecting the brand's commitment to beauty and craftsmanship.
4. 3rd Ritual
Founded: 2016
Country: United States
 Cruelty Free
Average Price: $32
Ownership: Independent
Founded by: Jenn Tardif
3rd Ritual is a collective that embodies a mindful approach to everyday rituals, shaped by Taoist, yogic, and design philosophies. The brand was founded by Jenn Tardif, an aromatherapist and meditation teacher, with a focus on creating mindful objects, botanical blends, and esoteric content. The essence of 3rd Ritual is to encourage a more connected and mystical way of life, emphasizing the importance of slowing down to enhance awareness and mindfulness in daily practices.
5. Orris
Founded: 2019
Country: France
 Cruelty Free
Average Price: $22
Ownership: Independent
Founded by: Kenneth Koo
Orris Paris is a skincare brand founded by Kenneth Koo and Lani Le Berre, with a vision to transform the simple bar of soap into a luxurious and sensorial cleansing experience. The brand is rooted in Paris and has dedicated itself to crafting products that appeal to multiple senses: sight, smell, and touch. Orris's products are made with high-quality, plant-derived ingredients, drawing inspiration from various holistic practices like herbalism, Ayurveda, and Japanese cleansing rituals.
The brand's ethos centers around using botanical actives to create multipurpose and effective skincare products, emphasizing that cleansing should be both a luxurious and indulgent experience. Orris' artisanal botanical soaps are handcrafted in small batches in the South of France.
Founded: 2021
Country: United Kingdom
 Cruelty Free | Vegan
Average Price: $57
Ownership: Independent
Founded by: Sophia Harding
Palm of Feronia is a natural skincare brand deeply rooted in the principles of aromatherapy and crystal healing. Founded by Sophia Harding, the brand emphasizes holistic self-care, aiming to support users emotionally, spiritually, and physically. The products are crafted with a focus on mood and sensorial experience, incorporating elements like color, sound, and emotions to create a unique story behind each product.
Palm of Feronia is also committed to sustainability and ethical practices. The brand uses refillable, glass packaging, biodegradable boxes, and ensures fair wages for all involved in the production and supply process.
Founded: 2014
Country: United States
 Cruelty Free
Average Price: $32
Ownership: Independent
Founded by: Megan Bre Camp
Summer Solace Tallow, established by Megan Bre Camp in Oakland, California, is a unique brand that specializes in producing slow-made, deeply nourishing organic tallow-based skincare and home goods. Megan, with her roots in the Vietnamese highlands and the Filipino countryside, infuses her deep respect for animals and the environment into her products. She is committed to sustainable living and reviving traditional techniques in her creations.
8. Haoma
Founded: 2018
Country: United States
 Cruelty Free | Vegan
Average Price: $70
Ownership: Independent
Founded by: Jason Ray Osni
Haoma is a luxurious, pro-earth skincare brand that stands out for its use of CBD-infused beauty products. The brand is deeply rooted in the vegan philosophy of beauty wellness and has a strong commitment to environmental sustainability. The brand was created by a team of artists, herbalists, and scientists, with a focus on returning to the fundamental principles of skincare. The name "Haoma" derives from a divine plant in Persian culture, historically used in drinks and rituals.
The Haoma Skincare Series is designed to address the root causes of aging skin by utilizing a blend of nature-based and science-backed ingredients. Instead of merely targeting fine lines and wrinkles, their products focus on mitigating the effects of stress, anxiety, dehydration, mineral depletion, and environmental stressors on the skin. These factors are known to exacerbate aging, and Haoma's approach is to nourish and support the skin's health holistically.
9. Fable & Mane
Founded: 2019
Country: United Kingdom
 Cruelty Free | Vegan
Average Price: $32
Ownership: Independent
Founded by: Nikita & Akash Mehta
Fable & Mane is a luxury hair care brand that draws its inspiration from ancient Indian beauty rituals and Ayurvedic principles. Founded by siblings Akash and Nikita Mehta, the brand is deeply influenced by their grandmother’s traditional Indian hair care remedies. The brand's mission is to share these cherished cultural practices with a global audience, offering a range of holistic and natural hair products.
10. Pelegrims
Founded: 2021
Country: United Kingdom
 Cruelty Free | Vegan
Average Price: $39
Ownership: Independent
Founded by: Alexander Verier & Jerome Moisan
Pelegrims is an innovative British skincare brand co-founded by Alex Verier, a natural formulator, and Jerome Moisan, a former tech executive with sommelier training. The brand is particularly noteworthy for its creative approach to sustainability and skincare, utilizing by-products from local winemaking in Kent. This unique method involves using waste grape seeds, skins, and stems to create extracts rich in polyphenols, known for their high antioxidant properties.
In addition to its skincare benefits, Pelegrims also pays homage to its origins, with the brand name partly inspired by the French word for pilgrim and the Old English, as the first vineyard they worked with, Westwell Wines in Kent, is located on the Pilgrims Way.
Thank you for reading! //Jennifer Carlsson
