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Lip Balm as Accessory
Lip balm is evolving from a discreet skincare essential into a visible lifestyle object — designed to be seen, clipped, customized, and collected. This shift reflects a broader transformation within beauty: the move from functionality to cultural visibility.
Jennifer Carlsson
Nov 64 min read
Why Lip Treatments Matter
Lip treatments have evolved from simple utility products to powerful brand-building tools. Once an overlooked corner of beauty, they now occupy a central place in how brands express emotion, innovation, and identity.
Jennifer Carlsson
Oct 304 min read
The Top 5 Flavours Defining Lip Care in 2025
From classic comfort to seasonal indulgence — these are the flavours shaping today’s most successful lip treatments.
Jennifer Carlsson
Oct 74 min read
Beauty Trend Forecast 2026: Macro Trend 01 - Essential Minimalism
Essential Minimalism is a cross-category macro trend reshaping how beauty brands connect with consumers in 2026. It reflects a deliberate move away from excess, as shoppers seek clarity, calm, and intention in every purchase.
Jennifer Carlsson
Jul 85 min read
Principles of Beauty Design #6: Colour
Colour is often the first impression a beauty product makes—and one of the most enduring.
Jennifer Carlsson
Jul 28 min read
Principles of Beauty Design #0: Intent
Introduction to a series of posts exploring the Principles of Beauty Design starting with Intent.
Jennifer Carlsson
May 213 min read
Modern Minimalist - Rising Trend in Skincare
The Modern Minimalist brand type and trend in skincare represents a fusion of innovation, transparency, and inclusivity.
Jennifer Carlsson
Mar 6, 20246 min read
Top 10 Skincare Brands Trending on Instagram 2023
Explore the top 10 skincare brands trending on Instagram in 2023, looking into the strategies that have made them stand out.
Jennifer Carlsson
Feb 8, 20246 min read
Beauty Design Awards 2023 Finalists
The finalists have now been announced and you can find a ton more information on the Beauty Design Awards website.
Jennifer Carlsson
Oct 8, 20233 min read
Top 10 Skincare Brands Trending on Instagram September 2023
In this post I share the Top 10 of the data driven list of Skincare Brands Trending on Instagram September 2023. Get the full top 700 list.
Jennifer Carlsson
Oct 6, 20234 min read
Top 30 Skincare Brands Trending on TikTok August 2023
Top list of skincare brands trending on TikTok that is updated monthly just like my trending on Instagram lists.
Jennifer Carlsson
Sep 21, 20232 min read
Top 15 Skincare Brands Trending on Instagram April
These are the top 15 skincare brands trending on Instagram in April 2023.
Jennifer Carlsson
May 3, 20232 min read
Rhode Skin: Most Successful Skincare Launch in 2022
The absolute biggest success of the Celebrity Skincare brands launched in 2022 is Hailey Biebers Rhode.
Jennifer Carlsson
Apr 4, 20232 min read
What’s the Deal with Celebrity Beauty Brands?
Who is creating these brands? Who is a Celebrity? Are there actually more Celebrity Beauty Brands lately?
Jennifer Carlsson
Nov 14, 20225 min read
Top 30 Skincare Brands Trending on Instagram October
The ranking is based on instagram followers, growth, engagement. The full list has 797 brands in total, this is just the top 30.
Jennifer Carlsson
Nov 1, 20222 min read
Brand Type: Modern Minimalist
This brand type is called Modern Minimalist.
Jennifer Carlsson
Jul 6, 20221 min read
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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