Sep 23
5 min

10 Natural Zero Waste Deodorants for Sensitive Skin

Explore 10 natural, eco-friendly deodorants ideal for sensitive skin. Cruelty-free and vegan options from independent brands.

Jennifer Carlsson

Jun 25
4 min

The Clean Beauty Conundrum

Which working with statistics which brands do you count as “Clean”? I’m calling it “The Clean Beauty Conundrum”.

10 Cruelty Free, Vegan and Plastic Free Moisturizers

Jennifer Carlsson

Aug 26, 2022
1 min

10 Cruelty Free, Vegan and Plastic Free Moisturizers

I think every brand cares about being sustainable, especially indie beauty brands.

10 Cruelty Free, Vegan and Plastic Free Cleansers

Jennifer Carlsson

Jun 10, 2022
1 min

10 Cruelty Free, Vegan and Plastic Free Cleansers

One of the best things to look for when trying to find sustainable cosmetics products is plastic free packaging.

Review: Watermelon Glow Sleeping Mask from Glow Recipe

Jennifer Carlsson

Feb 19, 2022
2 min

Review: Watermelon Glow Sleeping Mask from Glow Recipe

Watermelon Glow Sleeping Mask from Glow Recipe! Discover its fresh watermelon scent and bouncy gel-like texture for hydrated, glowing skin.

Review: Moisturising Gel Cream from Byoma

Jennifer Carlsson

Feb 8, 2022
2 min

Review: Moisturising Gel Cream from Byoma

Looking for a budget-friendly moisturizer? Read our review of the Moisturising Gel Cream from Byoma. Find out if it's worth a try!

10 Cruelty Free and Vegan Vitamin C Serums

Jennifer Carlsson

Nov 25, 2021
1 min

10 Cruelty Free and Vegan Vitamin C Serums

Here are 10 Cruelty Free and Vegan Vitamin C serums from independently owned brands to check out!

10 Cruelty Free and Vegan Foam Cleansers For Under $20

Jennifer Carlsson

Nov 19, 2021
1 min

10 Cruelty Free and Vegan Foam Cleansers For Under $20

Looking for an affordable foam cleanser that is also cruelty free and vegan? Maybe one of these will be what you are looking for!

10 Cruelty Free and Vegan Moisturizers For Under $20

Jennifer Carlsson

Nov 11, 2021
1 min

10 Cruelty Free and Vegan Moisturizers For Under $20

Everybody needs to moisturize so here are some affordable and accessible options that are both vegan and cruelty free!

10 Vegan and Cruelty Free Mineral Sunscreens

Jennifer Carlsson

Nov 4, 2021
1 min

10 Vegan and Cruelty Free Mineral Sunscreens

In this post I share 10 vegan and cruelty free mineral sunscreens!

Review: Living Cleansing Balm from Then I Met You

Jennifer Carlsson

Oct 24, 2021
1 min

Review: Living Cleansing Balm from Then I Met You

The design of this brand is so pretty and I especially like their products with this gradient style packaging.

10 Aluminum Free Natural and Zero Waste Deodorants

Jennifer Carlsson

Sep 9, 2021
2 min

10 Aluminum Free Natural and Zero Waste Deodorants

There are A TON of options out there for aluminum free natural deodorant! All of these are cruelty free and most of them vegan.

10 cruelty free and vegan cleansing balms

Jennifer Carlsson

Aug 26, 2021
3 min

10 cruelty free and vegan cleansing balms

I've really been loving using a cleansing balm as part of my skincare routine so I figure I would share some cruelty free cleansing balms.

Jennifer Carlsson

Aug 2, 2021
3 min

Brand Design Study: Florence by Mills

Florence by Mills is a beauty brand lead by teenage actress Millie Bobbie Brown.

Jennifer Carlsson

Jun 14, 2021
3 min

Brand Design Study: iNNBEAUTY Project

Innbeauty project is a USA based, cruelty-free, vegan, woman owned skincare brand.

Jennifer Carlsson

Jun 6, 2021
4 min

Everything about Cruelty-Free Cosmetics

I'm going to do my best to answer all the questions you might have about cruelty-free cosmetics.

1/3

Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup

MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

Subscribe to my newsletter!

Want to get updated when I post new blog posts, release new reports and take part in exclusive offers? Join my email list!

MINTOIRO BLOG

Subscribe to my newsletter!

Sign up for newsletter!

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist

MINTOIRO BLOG

Subscribe to my newsletter!

Sign up for newsletter!

The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist