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10 cruelty free and vegan cleansing balms

10 cruelty free and vegan cleansing balms, photos of 3 cleansing balms

I've really been loving using a cleansing balm as part of my skincare routine so I figure I would share some awesome cruelty free and vegan cleansing balms for you to check out! But first I wanted to talk a bit about what cleansing balms are and what they are good for!

What is a cleansing balm?

A cleansing balm is a type of face wash that is oil based and has a thick balm texture. It's been popular in k-beauty for the last years, especially using cleansing balms when double cleansing.

What is double cleansing?

Double cleansing is using two different cleanser right after each other. Usually starting with an oil based cleanser like a cleansing balm or oil cleanser followed by a water based cleanser like a gel or foam cleanser. The idea is that oil and water based cleansers are good at removing different things.

What are cleansing balms good for?

Cleansing balms are good at removing sunscreen, makeup and oil build up without stripping the skin. Used together with a water based cleanser it can make sure your face is clean but also hydrated.

How to use a cleansing balm

I would recommend using cleansing balms once a day; for your evening routine. Use it as first step. Scoop out a pea sized amount and gently massage onto your whole face. Rinse off with water and follow with a water based cleanser.

Then I Met You

$38 / 90 g

Vegan | Cruelty Free

This is the cleansing balm that I'm currently using myself! I really love how it feels and the scent of it is fresh and fruity. The packaging is beautiful, which is why this product was the winner of the cleanser category for the Beauty Design Awards 2020.


Beauty Bay

$9.50 / 90 ml

Vegan | Cruelty Free

I haven't used this product myself because I often have a bad skin reaction to Chamomile. But I have used other products from Beauty Bay's own line of products and the ones I've tried have been good, especially considering the price! I can highly recommend their pimple patches. So I think this one is for sure worth a try if you are on a budget.

Glow Recipe

$32 / 100 ml

Vegan | Cruelty Free

I've used this cleansing balm and it has amazing texture and a sweet fresh papaya scent to it. It feels really rich and creamy. I love that the jar is made out of glass, which is always a more eco friendly option than plastic is. I'm a big fan of Glow Recipe's products, they are always an amazing sensory experience, high quality and really cute!


$18 / 67 g

Vegan | Cruelty Free

Versed offers quality skincare products at an affordable price point. Their Day Dissolve cleansing balm is great for removing makeup and doesn't leave an oily residue.


$37.25 / 100 ml

Vegan | Cruelty Free



$22 / 50 ml

Vegan | Cruelty Free

UpCircle is an amazing brand that really does the work to create their product to be as eco friendly as possible. This cleansing balm is plastic free, the jar is made of glass and the lid is aluminum. Both of these materials are very recyclable (unlike plastic). So if you are looking for a really nice cleansing balm that is eco friendly this could be the one for you!


$80 / 100 ml

Vegan | Cruelty Free


$34 / 100 ml

Vegan | Cruelty Free

Makeupmelt Cleansing Balm features Glowoasis's signature vegan probiotics, which is created to support your skins natural microbiome.


$34 / 100 ml

Vegan | Cruelty Free

This is a special edition cleansing balm from the brand Farmacy. They have their 'Green Clean' Cleansing balm as part of their regular product line, but it's not included here because it's not vegan. The texture of this cleansing balm looks really nice.

Glow Hub

$16.30 / 100 g

Vegan | Cruelty Free

This cleansing balm is infused with peach and coconut! It comes from the affordable gen z brand Glow Hub. They are cruelty free and all their products are vegan!

Thank you for reading!

/Jennifer Carlsson


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Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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