Instagram continues to function as a real-time barometer for brand momentum in the global skincare market. While follower count reflects long-term visibility, ranking movement over time reveals which brands are actively gaining traction, stabilizing at scale, or recalibrating after peak moments.

Founded in 2024 by UK-based dermatologist Dr. Alexis Granite, Joonbyrd is a new entrant in the luxury bodycare space with a clearly defined mission: to balance scientific credibility with sensorial appeal.

The Artisanal Storytelling macro trend gives rise to the Apothecary Lab archetype—a space where fragrance is no longer just a beauty product but a deeply personal medium for memory, narrative, and emotional connection. These brands position scent as an artform, using it to explore themes of heritage, intimacy, and craftsmanship.

Affordable Fun reimagines what youthful, expressive beauty looks like in 2026. This macro trend captures a generation that embraces joyful experimentation, visual playfulness, and real inclusivity—all without the high price tag.

Holistic Self-Care reflects a growing consumer desire for beauty rituals that nurture both skin and emotional well-being. The focus is shifting from results-driven routines to experiences that feel good—prioritizing ease, enjoyment, and multi-sensory design.

Effective Actives in skincare; the brands prioritizing potent, science-backed ingredients for visible results and transparency

In the realm of fragrance, the Apothecary Lab trend represents a contemporary revival of the ancient apothecary's ethos.

A highlight of 10 Alchemy Beauty Brands that blend ancient wisdom, modern science, and sustainability.

Pop Play is the quintessential Gen Z Beauty Brand Archetype, We look at 10 Brands to watch from this colorful brand type.

Top 10 Eco Luxe Beauty Brands to Watch,' featuring a curated selection of premium beauty products that combine luxury and sustainability.

Analyze the Millennial Minimalist Beauty Brand Archetype lasting allure through 10 key brands. For deeper insights, see our 2023 report.

I share what I think of Your Gorgeous Skin and how I might of designed the packaging differently if I was the one designing it.

There’s a lot happening in the fragrance category now and these are the 10 fragrance brands I’m paying attention to in 2023.