top of page
Search
Why are so Many Beauty Brands Mid? How to Create a Beauty Brand That Stands Out
When creating your own brand, you really can create anything you want, so why are so many beauty brands mid?
Jennifer Carlsson
Jan 19, 20246 min read
Nutricosmetics Trend Report 2024 - Abstract
Discover the latest trends in the rapidly growing Nutricosmetics industry with our abstract! Insights on branding, sustainability, and more.
Jennifer Carlsson
Oct 27, 20234 min read
Beauty Design Awards 2023 Finalists
The finalists have now been announced and you can find a ton more information on the Beauty Design Awards website.
Jennifer Carlsson
Oct 8, 20233 min read
Beauty Brand Archetype Report 2023 - Introduction
I've created a set of 12 Beauty Brands Archetype Reports, now available here on this website, as 12 separate reports.
Jennifer Carlsson
Sep 8, 20234 min read
Dr. Pawpaw's Your Gorgeous Skin
I share what I think of Your Gorgeous Skin and how I might of designed the packaging differently if I was the one designing it.
Jennifer Carlsson
Aug 13, 20234 min read
Most Followed Beauty Brands on Instagram
What are the most followed Beauty Brands on Instagram right now? Many lists out there get it wrong so you might be surprised!
Jennifer Carlsson
Jul 10, 20232 min read
The Clean Beauty Conundrum
Which working with statistics which brands do you count as “Clean”? I’m calling it “The Clean Beauty Conundrum”.
Jennifer Carlsson
Jun 25, 20234 min read
Color Trend: Gen Z Green
Just like we had Millennial Pink the next generation has Gen Z Green. Gen Z Green is a big rising color trend for Beauty Brands.
Jennifer Carlsson
Apr 21, 20232 min read
Mintoiro Beauty Brand Color Trend Forecast 2024 now available!
This report is a color trend forecast for cosmetics branding and packaging. The full report is now available for purchase!
Jennifer Carlsson
Apr 21, 20232 min read
Rhode Skin: Most Successful Skincare Launch in 2022
The absolute biggest success of the Celebrity Skincare brands launched in 2022 is Hailey Biebers Rhode.
Jennifer Carlsson
Apr 5, 20232 min read
Milan Fall/Winter 2023 Fashion Week Favorites
Here are 10 of my favorite collections for Milan Fashion Week Fall/Winter 2023 and my favorite 5 looks from each of those collections.
Jennifer Carlsson
Mar 1, 20232 min read
Amazing Lifestyle Photographers for Beauty & Food Brands
Having great lifestyle photography is key so I wanted to share some of my favourite lifestyle photographers.
Jennifer Carlsson
Feb 23, 20231 min read
New York Fall/Winter 2023 Fashion Week Favorites
I always follow all the runway shows and thought it would be fun to share some of my favorite collections and looks.
Jennifer Carlsson
Feb 17, 20232 min read
Worlds First Deodorant Marketed as Peanut Free!
Minoko stands for being yourself and loving yourself. We take a no BS approach to body care.
Jennifer Carlsson
Feb 10, 20233 min read
Nutricosmetics Trend Report 2023 Abstract
This is the abstract of the “Nutricosmetics Trend Report 2023” that was researched and written by Jennifer Carlsson and was sponsored by...
Jennifer Carlsson
Jan 26, 20232 min read
What’s the Deal with Celebrity Beauty Brands?
Who is creating these brands? Who is a Celebrity? Are there actually more Celebrity Beauty Brands lately?
Jennifer Carlsson
Nov 14, 20225 min read
MINTOIRO BLOG
Jennifer Carlsson
Founder of Mintoiro
Jennifer Carlsson is a Stockholm-based beauty industry researcher, strategist, and designer. She publishes data-driven trend forecasts, brand archetype studies, and market reports grounded in Mintoiro’s proprietary Beauty Intelligence Database and Brand Trend Index.
Subscribe to my newsletter!
Want to get updated when I post new blog posts, release new reports and take part in exclusive offers? Join my email list!
bottom of page