Beauty Industry 3/3

Jun 20, 20222 min

Brand Type: Friendly Fun

This category is overall where you will find the absolute cutest skincare brands.

Jun 19, 20222 min

Brand Type: Selfcare & Chill

This brand type is super colorful and fun, targeting millennials that love sensorial skincare as self-care.

Feb 6, 20223 min

How to build a Beauty Brand: what is a brand?

This is the first part in a series of blog posts that will attempt to help you with how to build a beauty brand.

Jan 26, 20224 min

These Big Corporations Own Over 500 Beauty Brands

These big corporations own over 500 Beauty Brands. Find out what brands are owned by what parent companies in this blog post!

Jan 26, 20224 min

5 common ways beauty brands are greenwashing

Greenwashing is not going to cut it and I hope more brands start to cut the bullshit in 2022.

Nov 29, 20213 min

Cosmetics Packaging Colors and Communication

Have you thought about what information beauty brands are communicating with the colors of their packaging?

Jul 25, 20214 min

Is it actually sustainable? Greenwashing in the Beauty Industry.

With the industry actively lying to you it's really hard to make sustainable choices. In this article I help uncover greenwashing.