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These Big Corporations Own Over 500 Beauty Brands

Big Corporations Are Destroying Our Earth.

I don't support brands that are owned by big international corporations. These corporations oppose real action to stop climate change, are guilty of human rights abuses and stand with the status quo. They often try to hide behind the brands that they acquire to continue profiting when people start boycotting their awful practices. Together these parent companies own over 500 Beauty Brands. In this blogpost I try to simply help you sort out what brands are owned by what corporation to know what to avoid. I'm not here to shame anyone for what they buy, I want to empower you to make informed choices. Honestly there are several brands here that I have bought from that I was sad to hear we're acquired by or had always been owned by one of these big corporations. Maybe you want to boycott brands owned by some of them but not all, it's really up to you!

TIP: (on desktop) if you want to find a specific brand on this page you can use CRTL+F and then type in the name to search the text.

Brands Owned by Unilever

Brands Owned By Unilever

& Other Stories, Aviance, Axe, Brisk, Clear Turn, Clinic, Cream Silk, Dermalogica, Dollar Shave Club, Dove, Dusch Das, Gessy, Grove Collaborative, Hijab Fresh, Hourglass, Impulse, Kate Somerville, Lakmé, Linic, Living Proof, Love Beauty and Planet, Lux, Master, Murad, Nexxus, Noxzema, Nyakio, Paula's Choice, Ponds, Regenerate, Ren Clean Skincare, Rexona, Schmidt's, Shea Moisture, St Ives, Suave, Sunsilk, Tatcha, Thermasilk, TIGI, Timotei, Toni&Guy, TRESemmé, Vaseline, VO5, White Beauty, Williams Reference

Brands Owned by Coty

Brands Owned by Coty

Kylie Skin, Balenciaga, Bourjois, Burberry Beauty, Chloé, Clairol, Covergirl, Escada, ghd, Gucci, Jil Sander, Kadus Professional, Kylie Cosmetics, Lacoste, Marc Jacobs Beauty, MaxFactor, Miu Miu, Monange, OPI, Philosophy, Rimmel, Risqué, Sally Hansen, Tiffany & Co, Wella, Adidas, Bottega Veneta, Bruno Banani, Lancaster, Mexx, Nioxin, Stella McCartney, System Professional, Alexander McQueen, Boss by Hugo Boss, cenoura & bronze, Coty, Londa, Nautica, Sasson Professional, Haus Labs, Kylie Baby Reference

Brands Owned by L'oréal

Brands Owned by L'oréal

3CE, Armani Beauty, Atelier Cologne, Biotherm, Cacharel, Carita, CeraVe, Decléor, Essie, it Cosmetics, Kérastase, Kiehl's, La Roche-Posay, Lancôme, L'Oréal Paris, Maybelline, Mugler, NYX Professional Makeup, Pureology, Ralph Lauren, Redken, shu uemura, SkinCeuticals, Urban Decay, Valentino, Vichy, Viktor & Rolf, Yves Saint Laurent, Diesel, Matrix, Dark and Lovely, Elvive, Niely, Yue sai, Garnier, TAKAMI, Thayers, MIXA, Magic Mask, Helena Rubinstein, Maison Margiela, Prada, Youth To The People. Reference

Brands Owned by Estée Lauder

Brands Owned by Estée Lauder

Aerin, Aveda, Becca Cosmetics, Bobbi Brown, BPerfect, Bumble and bumble, Clinique, DKNY, Dr.Jart+, Estée Lauder, GlamGlow, Jo Malone, Kilian, La Mer, Lab Series, Le Labo, Mac, Origins, Rodin, Smashbox, Stila, The Ordinary, Tom Ford Beauty, Too Faced, Aramis, Darphin, Donna Karan, Tommy Hilfiger, Botanics, Frederic Malle, Jo Malone London, Victoria Beckham Beauty, Ermenegildo Zegna, Michael Kors

Brands Owned by Procter & Gamble

Brands Owned by Procter & Gamble

First Aid Beauty, Gillette, Head & Shoulders, Native, Olay, Pantene, Pür Cosmetics, SK-II, Aussie, Herbal Essences, Old Spice, Procter & Gamble, Rejoice, Secret, Bevel, weDo Professional, The Art of Shaving, Joy+Glee, My Black Is Beautiful, Crest, Fixodent, Oral-B, Scope, Ivory, Safeguard, Snowberry, Always, Fekkai, Braun, Nicky Clarke, Rochas, Seven Seas, Farmacy, Ouai

Brands Owned by LVMH

Brands Owned by LVMH

Fenty Skin, Acqua Di Parma, Benefit, Bite Beauty, Clio Cosmetics, Dior, Fenty Beauty, Fresh, Givenchy, Guerlain, KVD Beauty, Maison Francis Kurkdjian, Make Up For Ever, Ole Henriksen, Peripera, Prada, Sephora, Kenzo, Cha Ling, Loewe, Bvlgari

Brands Owned by Shiseido

Anessa, bareMinerals, Baum, Buxom, Dolce & Gabbana, Drunk Elephant, Integrate, Ipsa, Issey Miyake, Laura Mercier, Majolica Majorca, Maquillage, Narciso Rodriguez, Nars, Shiseido, Uno, Tory Burch, Aqua Label, Benefique, Clé de peau, Elixir, Gracy, Haku, Revital, Sea Breeze, Senka, Serge Lutens, The Collagen, Tsubaki, Urara, Za, D-Program, Prior, Revital, Pure & Mild, Aupres

Brands Owned by Kosé

Jill Stuart, Tarte, Acneo, Addiction, Astaluxe, Bioliss Botanical, Esprique Eclat, Grace One, Imprea, Infinity Kosé, Je l'aime, Kosé, Lechéri, Lip Gel Magic, Maihada, Nail Holic, One by Kosé, Paul Stuart, Softymo, Suncut, x-barrier, Awake, LM Ladurée, Prédia, Clear Turn, Decorté, SEKKISEI, Carté HD, Visée, Fasio, Magnifique, Stephen Knoll, Make Keep Mist Reference

Brands Owned by Johnson & Johnson

Aveeno, Johnson's, Neutrogena, Maui Moisture, Clean & Clear, Rogaine, Lubriderm, RoC, OGX, Dr.Ci:Labo, Neostrata, Dabao, Le Petit Marseillais, Sundown, bebe, Labo Labo, Exuviance, Piz Buin, Regaine

Brands Owned by Henkel

Alterna, DevaCurl, Schwarzkopf, Barnängen, Osis+, Syoss, Authentic Beauty Concept, HelloBody, Banana Beauty, Mermaid+Me, Antica Erboristeria, Bain de Terre, Better Natured, Blendax, BC Bonacure, Color & Art, Denivit, Diadem, Diadermine, Diosa, Dial, Essensity, INDOLA, Kenra Professional, Joico, Magno, Naturelle, Natural Beauty Care, Pravana, Patrice, Sexy Hair, Sparks, Strait Styling, Silhouette, tbh – true beautiful honest

Brands Owned by Kao

Bioré, Goldwell, John Frieda, Oribe, Molton Brown, Guhl, Jergens, KMS, Primavista, Sofina, Sensai, RMK, Curél, Kate Tokyo, Suqqu, Est, Freeplus, And And, ASIENCE, Blauné, Cape, Essential, Kao Sekken White, Liese, Merit, MyKirei, Rerise, Segreta, Success, Athletia

Brands Owned by BCL Brand

Momopuri, AHA, Clear Last, Everyday Puffy Pod, Hadarela, I:proof, Mow Shiro, Pitari Sweat, Saborino, Z&MA, Browlash, Funfre, Kakushimast, Ladit, Lumina Skin, Make Hack, Nail Nail, Tsururi, Vinegarden, MNBB, Steemee, Alga Maris, Erbaviva, Woman Essentials, FootSunny, Sincsink, Susie's Stand, Chatox, Chooseit, Pink Recipe, Cicavery, KansoSan

Brands Owned by Beiersdorf

Nivea, OWN Skincare, STOP THE WATER WHILE USING ME!, La Prairie, Labello, Coppertone, Hidrofugal, 8x4, Gammon, Florena, Skin Stories, Chaul, Eucerin Reference

Brands Owned by General Atlantic

Bad Habit, Jaclyn Cosmetics, Morphe, Playa, R.E.M. beauty, Buff City Soap, Judydoll, Vegamour, Such Good Everything, Lipstick Queen

Brands Owned by LG

Belif, Fmgt, O Hui, SU:M 37, VDL Cosmetics, The History of Whoo, The Face Shop, Beyond, CNP Laboratory, Debon, Isa Knox, Sooryehan, Passion & Beyond, Yehwadam, Derma Lift, Dr. Belmeur, Nature Collection, Care Zone, VDIVOV, Code Glokolor, The Saga of Xiu, CNP Rx Reference

Brands Owned by Edgewell Personal Care

Banana Boat, Hawaiian Tropic, Bulldog Skincare, CREMO, Schick, Wilkinson Sword, Personna Razors, Edge, Playtex, Carefree, Stayfree, OB, Jack Black, Wet Ones

Brands Owned by MBX

I Dew Care, Otzi, I'm MEME, Kaja, Pony Effect, Nooni

Brands Owned by L'Occitane

Elemis, Duolab, Erborian, LimeLife by Alcone, L'Occitane, Papr, Melvita, Sol de Janeiro

This is accurate to the best of my knowledge at time of posting. Thank you for reading! I'll try my best to update this post periodically. //Jennifer Carlsson


Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup
Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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