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Beauty Trend Forecast 2026: Macro Trend 06 - Scandi Prestige
The Scandi Prestige macro trend reflects a growing consumer appetite for luxury that feels effortless, inclusive, and results-driven. Defined by a blend of salon-grade performance and minimalist Scandinavian aesthetics, this archetype elevates everyday haircare into a calm, curated ritual.
Jennifer Carlsson
Jul 15, 20255 min read
Beauty Trend Forecast 2026: Macro Trend 05 – Dreamy Escapism
The Dreamy Escapism macro trend celebrates the transformative power of beauty as playful escapism. Fuelled by whimsical aesthetics, sensorial textures, and nostalgia-infused design, this trend reimagines everyday cosmetics as portals into a more joyful, imaginative world.
Jennifer Carlsson
Jul 14, 20254 min read
Beauty Trend Forecast 2026: Macro Trend 04 - Science-Driven Efficacy
The Science-Driven Efficacy macro trend reflects a growing demand for proven results, formulation transparency, and expert guidance.
Jennifer Carlsson
Jul 11, 20254 min read
Beauty Trend Forecast 2026: Macro Trend 03 - Affordable Fun
Affordable Fun reimagines what youthful, expressive beauty looks like in 2026. This macro trend captures a generation that embraces joyful experimentation, visual playfulness, and real inclusivity—all without the high price tag.
Jennifer Carlsson
Jul 10, 20254 min read
Beauty Trend Forecast 2026: Macro Trend 02 - Holistic Self-Care
Holistic Self-Care reflects a growing consumer desire for beauty rituals that nurture both skin and emotional well-being. The focus is shifting from results-driven routines to experiences that feel good—prioritizing ease, enjoyment, and multi-sensory design.
Jennifer Carlsson
Jul 9, 20254 min read
Beauty Trend Forecast 2026: Macro Trend 01 - Essential Minimalism
Essential Minimalism is a cross-category macro trend reshaping how beauty brands connect with consumers in 2026. It reflects a deliberate move away from excess, as shoppers seek clarity, calm, and intention in every purchase.
Jennifer Carlsson
Jul 8, 20255 min read
Beauty Trend Forecast 2026: 7 Macro Trends
A brief overview of the 7 Macro Trends shaping the beauty industry in 2026 taken from my free Beauty Trend Forecast 2026 Report.
Jennifer Carlsson
Jul 7, 20254 min read
Principles of Beauty Design #6: Colour
Colour is often the first impression a beauty product makes—and one of the most enduring.
Jennifer Carlsson
Jul 2, 20258 min read
10 South Korean Beauty Brands to Watch in 2025
These are the Korean beauty brands I’m watching closely in 2025.
Jennifer Carlsson
Jun 30, 20253 min read
Principles of Beauty Design #5: Typography
Typography is one of the most powerful tools in a beauty brand’s design system. It shapes not only how words are read but how they’re felt—communicating tone, positioning, and emotion before a customer even begins to engage with the text.
Jennifer Carlsson
Jun 25, 20254 min read
10 Swedish Beauty Brands to Watch in 2025
These are the Swedish Beauty Brands I’m watching closely in 2025.
Jennifer Carlsson
Jun 23, 20253 min read
Principles of Beauty Design #4: Proximity
Proximity: Reading Between the Spaces Proximity is one of the simplest yet most powerful principles in design. It refers to the spatial...
Jennifer Carlsson
Jun 18, 20254 min read
Principles of Beauty Design #3: Alignment
In this part, we’re moving into alignment, one of the most foundational principles of design that often goes unnoticed when it’s done well—and stands out when it isn’t.
Jennifer Carlsson
Jun 11, 20255 min read
Principles of Beauty Design #2: Spacing
Learn the Principles of Beauty Design, in this post we take a close look at spacing.
Jennifer Carlsson
Jun 4, 20253 min read
Principles of Beauty Design #1: Layout
Learn the principles of beauty design by recreating the layout of various different beauty products.
Jennifer Carlsson
May 28, 20253 min read
Principles of Beauty Design #0: Intent
Introduction to a series of posts exploring the Principles of Beauty Design starting with Intent.
Jennifer Carlsson
May 21, 20253 min read
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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