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Beauty Trend Forecast 2026: Macro Trend 04 - Science-Driven Efficacy
The Science-Driven Efficacy macro trend reflects a growing demand for proven results, formulation transparency, and expert guidance.
Jennifer Carlsson
Jul 114 min read
Beauty Trend Forecast 2026: Macro Trend 03 - Affordable Fun
Affordable Fun reimagines what youthful, expressive beauty looks like in 2026. This macro trend captures a generation that embraces joyful experimentation, visual playfulness, and real inclusivity—all without the high price tag.
Jennifer Carlsson
Jul 104 min read
Beauty Trend Forecast 2026: Macro Trend 02 - Holistic Self-Care
Holistic Self-Care reflects a growing consumer desire for beauty rituals that nurture both skin and emotional well-being. The focus is shifting from results-driven routines to experiences that feel good—prioritizing ease, enjoyment, and multi-sensory design.
Jennifer Carlsson
Jul 94 min read
Beauty Trend Forecast 2026: Macro Trend 01 - Essential Minimalism
Essential Minimalism is a cross-category macro trend reshaping how beauty brands connect with consumers in 2026. It reflects a deliberate move away from excess, as shoppers seek clarity, calm, and intention in every purchase.
Jennifer Carlsson
Jul 85 min read
Beauty Trend Forecast 2026: 7 Macro Trends
A brief overview of the 7 Macro Trends shaping the beauty industry in 2026 taken from my free Beauty Trend Forecast 2026 Report.
Jennifer Carlsson
Jul 74 min read
Principles of Beauty Design #6: Colour
Colour is often the first impression a beauty product makes—and one of the most enduring.
Jennifer Carlsson
Jul 28 min read
10 South Korean Beauty Brands to Watch in 2025
These are the Korean beauty brands I’m watching closely in 2025.
Jennifer Carlsson
Jun 303 min read
Principles of Beauty Design #5: Typography
Typography is one of the most powerful tools in a beauty brand’s design system. It shapes not only how words are read but how they’re felt—communicating tone, positioning, and emotion before a customer even begins to engage with the text.
Jennifer Carlsson
Jun 254 min read
10 Swedish Beauty Brands to Watch in 2025
These are the Swedish Beauty Brands I’m watching closely in 2025.
Jennifer Carlsson
Jun 233 min read
Principles of Beauty Design #4: Proximity
Proximity: Reading Between the Spaces Proximity is one of the simplest yet most powerful principles in design. It refers to the spatial...
Jennifer Carlsson
Jun 184 min read
Principles of Beauty Design #3: Alignment
In this part, we’re moving into alignment, one of the most foundational principles of design that often goes unnoticed when it’s done well—and stands out when it isn’t.
Jennifer Carlsson
Jun 115 min read
Principles of Beauty Design #2: Spacing
Learn the Principles of Beauty Design, in this post we take a close look at spacing.
Jennifer Carlsson
Jun 43 min read
Principles of Beauty Design #1: Layout
Learn the principles of beauty design by recreating the layout of various different beauty products.
Jennifer Carlsson
May 283 min read
Principles of Beauty Design #0: Intent
Introduction to a series of posts exploring the Principles of Beauty Design starting with Intent.
Jennifer Carlsson
May 213 min read
Beauty Brand Breakdown: BORNTOSTANDOUT
A rebellious force in modern perfumery, BORNTOSTANDOUT breaks from tradition with bold scent profiles, striking design, and unapologetic attitude. Discover why it’s one of the brands redefining fragrance in Mintoiro’s 2026 forecast.
Jennifer Carlsson
May 193 min read
Beauty Brand Breakdown: Snif
Snif dismantles traditional perfumery barriers, making fragrance shopping refreshingly modern, accessible, and fun.
Jennifer Carlsson
May 124 min read
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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