Beauty Brand Breakdown: Bubble
- Jennifer Carlsson
- Oct 27
- 3 min read
Skincare for a New Generation
Bubble, founded in 2019 by Shai Eisenman, has quickly become one of the most recognizable brands in the Gen Z skincare category. Featured in Mintoiro’s Skincare Trend Forecast 2026 as a brand to watch, Bubble exemplifies the intersection of accessibility, science-backed formulations, and youth-focused branding. The brand was designed to speak directly to teens and young adults facing real skin challenges—particularly acne, sensitivity, and routine-building confusion—without relying on fear-based marketing or clinical austerity.
Dermatologist-Backed, Teen-Focused
At the heart of Bubble’s appeal is its commitment to formulation integrity. Each product is developed in collaboration with dermatologists and uses gentle, effective actives like niacinamide, squalane, and azelaic acid—ingredients known for their skin-balancing properties and low irritation risk. While the brand avoids the jargon-heavy, ingredient-overloaded approach seen in many clinical brands, it still delivers results-oriented skincare tailored to young, reactive skin types.
Bubble’s product development strategy prioritizes clarity and transparency, offering straightforward routines that don’t overwhelm or overpromise. This simplicity is critical in helping younger consumers build habits that are consistent, comfortable, and confidence-building.
Bold, Bright, and Approachable
Bubble’s visual identity is immediately recognizable: bold sans serif typography, rounded custom bottles, and saturated but slightly softened primary colors—from bright orange to mint green, baby blue, and soft pink. Each product features a distinct hue and form, creating a lineup that’s visually modular yet cohesive.
Rather than relying on pastel minimalism or hyper-glossy aesthetic tropes, Bubble leans into a look that feels youthful but not childish, thanks to the interplay of geometric packaging forms and a clear graphic hierarchy. The oversized vertical or angled “BUBBLE” logotype adds movement and anchors the aesthetic in contemporary branding trends.
Building a Supportive Skincare Culture
What sets Bubble apart from many of its Gen Z-targeted competitors is its emphasis on community and conversation. The brand actively works to destigmatize acne, normalize imperfect skin, and provide educational resources through its social media channels and website. This approach has helped Bubble evolve into more than just a product—it’s a support system for teens navigating the emotional and physical realities of skin health.
Rather than pushing perfection, Bubble embraces an ethos of progress and care. The brand speaks openly about mental health, body image, and realistic expectations, which enhances its authenticity and fosters trust among its target audience.
Affordable Without Compromise
With most products priced between $12 and $20 USD, Bubble delivers affordable skincare that doesn’t sacrifice ingredient quality or clinical credibility. This positions the brand at the intersection of mass accessibility and dermatologist-informed efficacy, appealing to young consumers seeking real results at an attainable price point.
From early on, Bubble prioritized wide retail distribution as a growth strategy—launching in Walmart shortly after its debut and later expanding into Ulta Beauty, Target, and Boots. This omnichannel presence has made the brand highly accessible to its Gen Z audience which is perfectly in line with the Affordable Fun macro trend: skincare that’s playful, inclusive, and accessible, whether online or on the shelf.
Final Thoughts
Bubble illustrates what the future of accessible, youth-centred skincare looks like—one where playful branding, credible formulation, and community engagement coalesce. In a market flooded with hyper-targeted products and conflicting advice, Bubble provides a calm, constructive entry point for a new generation of skincare consumers.
For industry professionals, Bubble offers a case study in how brand tone, ingredient transparency, and inclusive messaging can combine to drive both commercial success and emotional resonance. As skincare becomes increasingly tied to identity and mental health, Bubble’s model feels not just timely, but strategic.
To discover more brands shaping the future of skincare—and to explore the macro trends influencing Gen Z consumer behaviour—read Mintoiro’s Skincare Trend Forecast 2026.
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