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Top 50 Trending Skincare Brands May 2021

Updated: Jul 7, 2021


Most popular skincare brands on Instagram


This is a list of top skincare brands based on their performance on Instagram. The list is based on brands followers, engagement and growth over time. To adjust for foul play (buying followers etc) I implement a penalty for having unusually low scores in any set category. Brands are scored relative to their position to other brands.




Thank you for checking out my list!

//Jennifer Carlsson

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MINTOIRO BLOG

Jennifer Carlsson
Founder of Mintoiro


Jennifer Carlsson is a Stockholm-based beauty industry researcher, strategist, and designer. She publishes data-driven trend forecasts, brand archetype studies, and market reports grounded in Mintoiro’s proprietary Beauty Intelligence Database and Brand Trend Index.

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