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Top 50 Trending Skincare Brands May 2021


Most popular skincare brands on Instagram


This is a list of top skincare brands based on their performance on Instagram. The list is based on brands followers, engagement and growth over time. To adjust for foul play (buying followers etc) I implement a penalty for having unusually low scores in any set category. Brands are scored relative to their position to other brands.




Thank you for checking out my list!

//Jennifer Carlsson

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Portrait photo of Jennifer Carlsson, short neon green hair and rainbow colored eye makeup
Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 30 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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